Key Results and Impact
lift in total leads generated
Higher-quality enquiries with clear intent signals
CPL on top-performing ad sets
faster response times through CRM automation
More bookings from carers and retirees ready to act
About Care to Move
Care to Move helps older Australians and their families downsize with compassion. When they needed more qualified enquiries from seniors ready to move, SoudCoh stepped in. We built a sizzling Meta lead-gen engine that mixed heartfelt storytelling, sharp design and fast follow up. The result? A campaign that turned calm, reassuring “move moments” into booked consultations at a jaw-dropping clip.
The Challenge
Low brand visibility in noisy feeds
Competitors were loud but shallow. Seniors scrolled past rushed, salesy ads, pushing costs up when creative fatigued.
Meta Trust gap for sensitive decisions Restrictions
Moving parents is emotional. Without visible care and credibility, hesitation grew — stretching sales cycles.
Fragmented messaging across audiences
Retirees, adult children and aged-care pros needed different stories. One-size-fits-all messaging missed the mark.
Slow, inconsistent follow up
Leads cooled before contact. Lagging replies made results look weak, hiding the campaign’s real potential.
Our Strategic Approach
Care to Move
We built a human-first performance engine that paired empathy with precision. Every ad made stressful decisions feel lighter while the system kept costs tight and momentum roaring.
Empathy-led Ads
Soft visuals and short, heartfelt videos showed real support moments, lifting dwell time and intent across senior audiences.
Qualifying Instant Forms
Custom questions filtered tyre-kickers, funnelling only ready-to-talk families straight to the CRM.
Advantage Creative Magic
Meta’s AI remixing kept the best-performing headlines and images front and centre, smashing fatigue before it hit.
Speed-to-Lead Playbook
Pre-built templates for SMS, email and Messenger halved reply times and boosted booked consults by double digits.
Target Audience
The campaign targeted older Australians preparing to downsize and their adult children who often coordinate the move. These families were juggling emotional and practical challenges, needing a service that felt caring, not commercial. Secondary audiences included aged-care professionals and retirement village partners seeking trusted relocation help for clients. Every ad and message spoke to empathy, reassurance and simplicity — designed to make seniors feel supported and families confident they’d found a team who genuinely understood their situation.
Services
We build digital ecosystems that attract, convert, and retain customers. Our focus is on measurable growth through design, strategy, and technology that move your business forward.
Meta lead generation campaigns
Instant Form setup and optimisation
CRM automation via Zapier
Empathy-led creative direction
Retargeting and audience segmentation
Message and nurture templates
Performance reporting and optimisation
Momentum arrived fast and never left. The campaign hit performance highs while keeping cost per lead firmly in the sweet spot.
lift in total leads generated
Higher-quality enquiries with clear intent signals
CPL on top-performing ad sets
faster response times through CRM automation
More bookings from carers and retirees ready to act
Why This Matters
This campaign proved that compassion and conversion can live side by side. Care to Move now has a predictable pipeline of ready-to-speak families, a stronger brand presence and the confidence to scale into new postcodes. By blending empathy, data and disciplined optimisation, SoudCoh turned quiet trust into booming growth — and a whole lot of happy moves.
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