Key Results and Impact
increase in high-quality leads
lower cost per acquisition
engagement rate vs. industry average
consultation bookings within 8 weeks
About Globex Real Estate
When Dubai’s luxury property scene meets world-class marketing, big things happen. Globex Real Estate wanted to turn the city’s off-plan market into a magnet for global investors. Partnering with Soudcoh, they built a video-first campaign featuring Dubai-based singer and public figure Amjad Shakir. The goal? Blend celebrity credibility, cinematic storytelling, and smart targeting to inspire international trust and investment interest in Dubai’s booming real estate sector.
The Challenge
Building Instant Credibility with Global Investors
Globex needed instant global credibility to build confidence and trust in its brand.
Creating Highly Engaging Creative Ads
The team had to produce visually stunning, emotionally engaging content that broke through the clutter and sparked genuine connection.
Small Budget, Big Pressure
With just $50 per day to spend, every ad dollar had to pull its weight.
No Lead Flow or System
Joshua handled everything himself — quotes, cleans, and enquiries.
Our Strategic Approach
Strategy
We designed a funnel-driven, video-first strategy to humanise the brand, build emotional engagement, and guide audiences seamlessly from awareness to action.
Leveraging Amjad’s Personal Brand
Amjad Shakir’s influence as a respected public figure became the campaign’s credibility anchor. His presence added authenticity and created a direct emotional bridge with global investors, building trust from the very first impression.
Producing High-Quality Video Ads
Soudcoh collaborated with Dubai-based videographers to capture stunning visuals that mirrored the city’s luxury lifestyle. Our Australian post-production team crafted cinematic edits with storytelling precision and powerful calls to action.
Layered Video Funnel Strategy
We built a three-stage funnel that nurtured audiences across every touchpoint — from captivating awareness videos to trust-building education and strong, conversion-driven messaging that inspired consultations.
Highly Targeted International Campaigns
Using advanced audience insights, we pinpointed high-potential markets and crafted tailored ad sets for each region. Every message felt personal, relevant, and aligned with investor goals — driving quality leads at scale.
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Target Audience
This campaign was designed to engage high-net-worth individuals, international investors, and aspiring property buyers seeking premium opportunities in Dubai’s luxury real estate market. It also appealed to global audiences drawn to Amjad Shakir’s credibility and charm, ensuring emotional connection and trust. By blending storytelling with data-driven targeting, the campaign spoke directly to those motivated by prestige, stability, and long-term investment potential in Dubai’s booming off-plan sector.
Services
Soudcoh implemented a holistic creative and performance solution to deliver global impact and measurable ROI.
Video concept & script development
Celebrity collaboration management
High-end video production
Cross-border editing & storytelling
Funnel strategy & campaign mapping
Audience segmentation & targeting
Retargeting & ad optimisation
Lead form optimisation & automation
Soudcoh’s campaign didn’t just meet expectations — it shattered them, positioning Globex as a trusted name among international property investors.
increase in high-quality leads
lower cost per acquisition
engagement rate vs. industry average
consultation bookings within 8 weeks
Why This Matters
This campaign redefined how personal branding can power real estate marketing. By fusing cinematic storytelling, data-driven targeting, and authentic representation, Soudcoh helped Globex Real Estate break through global noise and turn visibility into real investor action. The success proves one thing: when trust, creativity, and strategy align, the results speak louder than any sales pitch.
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