Key Results and Impact
lift in click-through rate
percent lower cost per lead
qualified enterprise enquiries
AboutInternal Consulting group
ICG is a global consulting marketplace that drops into client teams and delivers fast. This campaign pushed their promise of rapid mobilisation, zero downtime and maximum impact. We built a scroll-stopping social suite that positioned ICG as the go-to for team augmentation, complex program management and strategy-to-execution alignment. Clear, confident, and geared for qualified leads.
The Challenge
Crowded consulting category
Cut-through was tough. Big brands dominated feeds and generic claims blended together.
Three distinct audiences
Consultants, clients and thought leaders needed tailored value stories without splintering budgets.
Speed as the product
ICG’s core benefit is mobilisation inside one week. That needed proof, not puff.
Lead quality over volume
The sales team wanted decision-ready conversations, not tyre kickers or cold list sign-ups.
Mixed creative formats
Stories, reels, carousels and static images had to feel cohesive and premium.
Measurement that matters
Leadership wanted revenue-aligned reporting across platforms, not vanity metrics.
Our Strategic Approach
Strategy
We built a performance-first creative system that packaged ICG’s value into sharp, visual proof. Every asset emphasised speed, seniority and seamless integration with client teams. Messaging ladders moved prospects from curiosity to contact while protecting ICG’s premium positioning across social placements.
Service Focus
We anchored the story on team augmentation, complex program delivery and transformation execution. Each service card highlighted measurable outcomes, not features. Copy repeated the promise of consultants embedded within a week and zero downtime. This kept relevance high for time-poor executives.
Ads That Proved Speed
Dynamic headlines like Drop In. Deliver Fast and Strategy to Execution, Sorted led every format. We used before-and-after frames, timeline motifs and 72-hour mobilisation cues. Suggest adding a short 6–10 second motion cut showing request to consultant-onboarding to first stand-up.
Premium Without the Puff
White space, navy accents and clean typography signalled senior consulting. Social proof elements and ICG badges reinforced credibility. We paired confident micro-copy with professional imagery to keep the brand elevated and conversion-focused across Facebook, Instagram and Stories.
Target Audience
Three audience sets: enterprise delivery leaders, independent consultants and thought leaders. Each received tailored benefits and CTAs. Clients saw fast mobilisation and cost-effective teams. Consultants saw roles, ratings and support. Thought leaders saw IP commercialisation and reach. Recommend a carousel series per segment.
Services
Soudcoh delivered a tight, ROI-driven rollout that turned ICG’s value into conversion-focused creative. We aligned message, media and measurement to attract decision-makers, not browsers. Here is the services stack that powered the results.
Campaign strategy and roadmapping
Audience research and segmentation
Creative concept and messaging
Social ad design suite
Short-form motion assets
Landing page optimisation
Tracking and analytics setup
A/B testing framework
Budget pacing and optimisation
Weekly performance reporting
A lean, well-targeted social engine lifted ICG’s visibility and pipeline quality. We focused on outcome metrics that matter to sales leaders. Leads booked through to conversations faster, and the story of rapid mobilisation resonated across segments.
lift in click-through rate
percent lower cost per lead
qualified enterprise enquiries
Why This Matters
Senior leaders do not buy consulting. They buy certainty and speed. This campaign translated ICG’s edge into crisp social proof, tighter targeting and measurable pipeline growth. With creative that sells outcomes, ICG can scale into new markets while protecting premium positioning and attracting top-tier consultants.
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