Key Results and Impact
5.32 ROAS
5.32 ROAS on top ad set
2,000+
high-intent site visits
About L'ABU Skin
L’ABU Skin partnered with SoudCoh to supercharge its online presence, boost conversions, and breathe new life into its digital strategy. With a website migration from WordPress to a sleek new platform built in-house by our Melbourne-based dev team, we didn’t just give them a facelift—we gave them a full-blown digital transformation.
From sizzling Facebook ad creatives to a strategic media buy, the focus was on elevated beauty, luxury skincare, and value-packed messaging. With bold headlines like “Luxury Skin Without the Luxe Price Tag” and authentic visuals featuring real skin results, our ads hit the sweet spot—striking a balance between premium and accessible. The campaign featured multiple creative variants, with a strong emphasis on performance testing across copy hooks, headlines, and visual treatments.
The Challenge
Slow Site, High Abandonment
WordPress bottleneck caused lag, poor UX, and checkout drop-offs.
Weak Creative, No Emotional Hook
Plain visuals lacked story, emotion, and buyer connection.
No Structured Ad Testing
Unorganised campaigns wasted budget without data-backed insights.
Broken Funnel Strategy
No audience segmentation, weak retargeting, leaky conversions.
Our Strategic Approach
Soudcoh designed L’Abu Skin’s website for Netta and Hayley in the UK with a premium e-commerce focus. We migrated the brand from WordPress to Shopify, giving them a faster, more scalable platform for growth. The site blends luxury visuals, SEO-friendly product storytelling, and award showcases, with seamless checkout and trust badges. Hydration-driven skincare now shines online with stronger visibility and sales potential.
Reviving L’ABU Skin’s Digital Edge
We built a luxury performance ecosystem for L’ABU Skin—merging conversion-first design, bold creative, and large-scale audience testing to turn a beauty brand into a performance powerhouse.
Ad Strategy
A data-driven full-funnel Facebook and Instagram campaign was launched, built around structured A/B testing and iterative creative scaling.
Premium Positioning
The campaign positioned L’ABU Skin as “Luxury Skin Without the Luxe Price Tag.” This struck the sweet spot between exclusivity and accessibility.
Leads Nature
The leads were high-intent skincare buyers, predominantly women aged 25–45 seeking effective, premium skincare alternatives at reasonable prices. The funnel nurtured these leads with educational content and transformation visuals, converting curiosity into purchase intent through emotional trust and performance proof.
Services
We build digital ecosystems that attract, convert, and retain customers. Our focus is on measurable growth through design, strategy, and technology that move your business forward.
Strategic Campaign Roadmap & Launch Plan
Paid Performance Marketing (Social & Search)
Landing Page Design & Development
Brand Positioning Strategy
Lead Generation Strategy
Ad Creative Development
Results
We build digital ecosystems that attract, convert, and retain customers. Our focus is on measurable growth through design, strategy, and technology that move your business forward.
5.32 ROAS
5.32 ROAS on top ad set
↓42%
Bounce rate, post migration
120%
Conversions quarter growth
Why This Matters
Because digital performance is only as strong as its ecosystem. L’ABU Skin’s growth story shows that when creative, data, and design operate as one engine, results compound fast. A rebuilt site without friction, coupled with performance-tested storytelling, doesn’t just sell products—it creates long-term brand equity. In a saturated beauty market, structured testing and emotional authenticity aren’t luxuries; they’re the new growth currency.
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