Key Results and Impact
Consistent engagement across Victoria
About Ni Advocacy
When Kevin from Ni Advocacy reached out in late 2024, he had the charm, the followers, and the content—but conversions? Not so much. Based in Melbourne, Kevin’s buyer’s agent business was ready to grow from “good vibes” to “good deals.” Our mission was to turn his social media buzz into real property leads. With smart targeting and human-first creative, that’s exactly what we did.
The Challenge
Kevin’s social presence was impressive—strong engagement, authentic energy—but something wasn’t connecting. Here’s what was holding him back:
Visibility Without Conversion
Despite thousands of views, his content wasn’t converting.
Audience Mismatch
His fans loved his content, but many weren’t in the market to buy
The Bottom Line
Kevin’s online energy was strong, but his funnel had leaks. We needed to plug them fast—turning attention into action and views into valuable conversations.
No Retargeting to Warm Leads
Once someone viewed his content, that was the end of the line.
Disconnected CRM Setup
Without an organised CRM, Kevin was drowning in leads but had no system to sort, prioritise, or follow up efficiently.
Our Strategic Approach
Strategy
We built a campaign that played to Kevin’s strengths: charisma, authenticity, and trust. From laser-focused ads to CRM automation, every move was designed to convert interest into loyal clients.
Relatable, Face-Forward Video Ads
Kevin’s on-camera confidence became our not-so-secret weapon. We crafted three genuine video ads showcasing his personality and expertise—no scripts, just storytelling that connected.
Geotargeting to Hit Home
We focused the ad spend across Victoria, zeroing in on buyers ready to act. Every dollar worked harder by reaching the right people in the right postcodes.
CRM Integration & Lead Prioritisation
We revamped Kevin’s CRM to automatically sort leads by intent. This gave him clarity—who to contact, when to follow up, and how to convert faster.
Smart Retargeting
We re-engaged warm audiences with well-timed ads that kept Kevin top-of-mind without feeling pushy.
Lookalike Audiences
By building custom audiences from real conversions, we created high-performing lookalikes that delivered better leads and lower costs.
Target Audience
Our campaign honed in on first-home buyers, upgraders, and young families across Melbourne and greater Victoria who were ready to make their next property move. These were people actively searching for expert help navigating the buying process. By focusing on motivated, in-market audiences—not just followers—we turned Kevin’s social reach into genuine, high-quality leads ready to take action.
Services
We delivered a fully connected digital lead-gen engine designed for scalability and efficiency.
Social Media Ad Campaigns
CRM System Setup & Automation
Audience Research & Targeting
Facebook Retargeting Strategy
Lead Nurture Workflow Design
Performance Tracking & Optimisation
The numbers tell the story. Kevin’s campaigns went from quiet to roaring in just a few weeks.
Consistent engagement across Victoria
Why This Matters
Kevin’s transformation from “visible” to “unstoppable” proves that authentic content, when paired with sharp strategy, delivers real business growth. By aligning his personality with data-driven marketing, we turned his followers into clients—and his passion into profit. This is more than a campaign; it’s a scalable system built for long-term success in the Melbourne property market.
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