Key Results and Impact
locals reached through Facebook and Instagram
clicks at an impressive $0.46 CPC
revenue from $2,400 ad spend (16x ROAS)
revenue from $2,400 ad spend (16x ROAS)
qualified Messenger chats at a $15 CPL
About Lil Steps Funzone
Renew Tile & Grout are the unsung heroes of home makeovers, turning tired tiles into spotless showpieces. Partnering with SoudCoh, they wanted to spark a steady stream of local bookings without the sky-high price tag of renovation marketing. The mission? Make everyday Aussies say “wow” before they even hit ‘Book Now’. With a Facebook and Instagram ad campaign powered by visual proof and human-first messaging, the results shone as bright as their tiles.
The Challenge
Renew Tile & Grout had the skills, but their pipeline had run dry. Word-of-mouth was inconsistent, local ads felt invisible, and quoting took longer than it should.
Awareness Stuck in the Wrong Places
Local print ads and sporadic boosted posts reached the wrong eyes.
Friction from Enquiry to Quote
Long phone calls and slow follow-ups meant hot leads went cold. Prospects wanted fast, mobile-friendly quotes.
Copy That Didn’t Speak to Pain
Generic “cleaning service” lines missed the emotional moment
Our Strategic Approach
Strategy
We built a lean, conversion-focused ad system that made visual proof the hero and Messenger the closer. Every touchpoint worked to show transformation instantly and capture intent seamlessly.
Before/After Creative System
Bold single-image ads featuring split-screen tile transformations stopped scrollers cold. The layout was clean, branded, and instantly credible.
Copy That Speaks Human
We swapped jargon for everyday language — “Say goodbye to dirty grout.” The tone was upbeat, relatable, and grounded in real homeowner pain points.
Messenger Flow Built for Speed
Auto-prompts in Messenger asked for tile photos, room size, and postcode. This turned chats into quotes in minutes, not days.
Outcome-Optimised Delivery
Instead of chasing clicks, we optimised for conversations and booked jobs. Broad placements and multi-advertiser eligibility kept delivery efficient and scalable.
Creative Proof-at-a-Glance
Minimalist frames, high-contrast visuals, and the Renew logo front and centre built instant trust — proof over promises, every time.
Target Audience
The target audience for this campaign was local Australian homeowners aged 30–60, particularly those frustrated with grimy grout, discoloured tiles, or renovation costs. They value a fresh, clean home but prefer affordable fixes over full remodels. Many are busy professionals or families wanting quick, trustworthy services without the hassle of quotes and calls. By focusing on this audience, we tapped into intent-driven users—people who saw the transformation, recognised their own tiles, and were ready to book instantly via Messenger.
Services
SoudCoh delivered a blend of strategy, creativity, and technical setup — all fine-tuned for Arabic-speaking markets.
Facebook and Instagram Ad Strategy
Conversion-Focused Creative Design
Messenger Automation Setup
Copywriting and Ad Rotation Matrix
Account Structuring and Optimisation
Audience and Placement Management
Performance Reporting and Insights
The campaign delivered a blockbuster month of growth, proving that clarity and speed beat complexity every time.
locals reached through Facebook and Instagram
clicks at an impressive $0.46 CPC
revenue from $2,400 ad spend (16x ROAS)
revenue from $2,400 ad spend (16x ROAS)
qualified Messenger chats at a $15 CPL
Why This Matters
SoudCoh’s work with Renew Tile & Grout proves you don’t need massive budgets to drive serious results — you need smart creative, quick conversations, and proof that sells itself. By combining striking visuals with Messenger automation and outcome-based delivery, we built a repeatable system for local lead generation. Now, Renew isn’t chasing enquiries — they’re choosing which ones to take. That’s what sustainable growth looks like for a service brand that knows its worth.
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