Results and Impact
We tracked what matters: chats, bookings and revenue. With intent-led delivery and crisp creative, performance took off in week one and kept compounding.
Top-Line Wins:
Over 28 days, the campaign reached 180,000 locals and drove 5,220 clicks at a $0.46 CPC. Messenger lit up with 160 qualified conversations at a $15 CPL. Of those, 74 became booked jobs—an efficient $32 cost per booking and a pipeline the team could roster with confidence. Average job value landed at $520, producing $38,480 in revenue from $2,400 ad spend—a tidy 16x ROAS. CTR averaged 2.9% with a $13.33 CPM; frequency held at 1.8, keeping fatigue at bay. Response time improved to under two minutes for 78% of chats, lifting trust and show-up rates.
Lower Funnel Wins:
Calendar utilisation rose by 41%, weekend slots sold out twice, and repeat bookings nudged up as homeowners added kitchens after bathrooms.
Together, these numbers proved the creative-plus-Messenger combo can turn casual scrollers into paying customers without discounting or gimmicks.
Key Lessons from the Strategy
Great local ads don’t need cinematic budgets, they need clarity, credibility and less friction. Our biggest gains came from showing the result first, then making it dead-easy to start a conversation.
Proof Beats Promises
The sizzling before/after format beat lifestyle shots every time. When people can see the finish, objections melt.
Optimise for Outcomes, Not Clicks
Bidding to conversations and bookings drove cheaper, better leads than bland traffic objectives.
Prompts Reduce Churn
Photo requests and postcode capture meant faster, firmer quotes—fewer tyre-kickers, more visits.
Freshness Matters
Swapping copy angles weekly kept performance booming without rebuilding the whole ad set.
Key Lessons from the Campaign
Execution details compound. The combination of layout discipline, copy rotation and fast replies did the heavy lifting.
Template-Driven Creative Scales
Locking typography, logo and labels let us ship new variants in minutes—consistency plus speed.
Broad Placements, Smart Guardrails
Letting the system hunt for cheap attention worked because our asset was strong; light frequency caps kept relevance high.
Messenger is the New Front Desk
Prospects loved sending a quick photo. It felt modern, saved time, and delivered context the team could action.
Response SLAs Win Deals
Under-two-minute replies beat competitors who waited till evening. Service velocity became a growth lever, not just a nicety.
Measure What Moves Money
Leads, bookings, revenue and ROAS told the true story; secondary metrics were useful only when they predicted those four.
Future Growth Strategy
With a proven engine, the next step is scale—responsibly. Here’s our roadmap to keep results roaring while protecting efficiency.
Offer Ladder Testing
Introduce bundle pricing (bathroom + kitchen) and a light “maintenance clean” tier. Track attachment rates and lifetime value.
Video Variants with Micro-Demos
Short, six-second wipes and grout-line close-ups for Reels to lift incremental reach at low CPMs.
UGC & Reviews in Creative
Layer one-line testimonials and star ratings into frames. Social proof should keep CTR punchy as scale rises.
Automation in Messenger
Add quick-reply buttons for room type and square metres, then route to humans for pricing—speed plus warmth.
Retention Loop
Post-service email/SMS with care tips and a six-month reminder. Turn first-timers into repeat bookings and referrals.
This play keeps the pipeline steady, the brand memorable, and the unit economics healthy as we add crews.
Conclusion
SoudCoh helped Renew Tile & Grout turn quiet weeks into a clean, predictable pipeline. By pairing a jaw-dropping visual proof with human, Frictionless Messenger flow, we shrank time to quote and lifted booked jobs without discounting. Broad placements did the heavy lifting on reach; outcome optimisation kept every dollar honest. In a single month we landed 160 qualified chats, 74 bookings and a hefty 16x ROAS, numbers any local service would be chuffed with.
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