Key Results and Impact
qualified enquiries generated
About Riyadh Building
Riyadh Building is a forward-thinking property developer bringing modern, light-filled living to the heart of the capital. When they teamed up with SoudCoh, the goal was clear—get more qualified buyers talking fast. We launched a sizzling Meta lead-gen sprint using punchy Arabic video ads that made every property feel alive, local and ready to move in.
The Challenge
Creative sameness was dulling interest
Still images and old carousels lacked spark.
Primary text missed cultural nuance and urgency
The Arabic copy listed features, not benefits. It lacked social proof and strong local phrasing
Headlines weren’t doing the heavy lifting
Keywords were there, but punch was missing.
Message templates were generic and slow
Leads arrived but cooled off. No structured Arabic follow-up meant sales reps typed replies manually.
Our Strategic Approach
Strategy
We rebuilt everything for speed, trust and local impact—starting from creative foundations to message flow.
Ad creatives built for Reels energy
We shot sleek walk-through videos showing the play of light and space. Subtle music and Arabic overlays added cultural resonance, driving longer watch times and form opens.
Primary text that speaks local Arabic
Copy focused on lifestyle, location and flexibility—written like a friend’s recommendation, not a brochure. Each line led people to tap ‘Learn more’ without sounding pushy.
Headlines that carry value in five words
We rewrote headlines as zesty mini-promises—“Realty in North Riyadh,” “Flexible Payment Options Today.” They landed value instantly, boosting clicks.
Messenger templates that qualify fast
Instant replies in Arabic gathered budget and timing in seconds, routing high-intent leads to reps before interest cooled. Response time dropped from hours to minutes.
Target Audience
The campaign targeted Saudi property seekers across Riyadh—mainly young professionals, new families, and mid-income buyers eager for modern living spaces with flexible payment options. We focused on Arabic-speaking audiences aged 25–45 who actively browse Meta platforms for home inspiration and real estate updates. By layering lifestyle interests like home décor, family life, and local community pages, we ensured every ad reached people genuinely ready to enquire, inspect, and invest in their next home within the city.
Services
SoudCoh delivered a blend of strategy, creativity, and technical setup — all fine-tuned for Arabic-speaking markets.
Meta lead-generation campaign setup
Arabic creative copywriting
Vertical video production
Instant Form and chat integration
Ad testing and conversion tracking
Messenger and WhatsApp automation
Performance analysis and reporting
Leads flooded in fast, with a jaw-dropping jump in qualified enquiries and stronger conversion rankings.
qualified enquiries generated
Why This Matters
This campaign proved that speed, cultural fluency and creative craft beat brute ad spend every time. By pairing Arabic video storytelling with smart automation, Riyadh Building turned quiet listings into a booming inspection calendar. SoudCoh’s approach blended data with emotion, letting every touchpoint feel personal and fast. The result wasn’t just lower CPL—it was a whole new rhythm of sales, ready to scale across Saudi Arabia’s growing property market.
.jpg)
