Campaign Breakdown
SoudCoh launched a sizzling Meta lead-gen sprint to put Riyadh Building in front of qualified, property-hungry buyers. We went hard on short, vertical video creatives in Arabic, showcased crisp walk-throughs of lobbies, stairwells and sunlit interiors, and ran across Feeds, Stories and Reels, in-stream for Reels, Search results and Audience Network. Advantage plus creative enhancements did the heavy lifting, from auto-cropping and add-music to translate text. We kept multi-advertiser ads on to unlock extra discovery, and drove prospects into an Instant Form with a tidy Learn more call to action. Chat with leads from instant form was enabled, so follow-ups started straight in Messenger, lightning fast.
The outcome was hefty. Within the first fortnight we generated well over a thousand qualified enquiries, with cost per lead ranging from a punchy 4.7 SAR to a still tidy 12.6 SAR, and several videos cracking triple-digit lead counts. One top ad produced a whopping 451 leads with strong above-average conversion rate ranking, even when ad quality benchmarking read below average. The combination of video variants, Arabic primary text, punchy headlines and message templates created a booming, zesty pipeline that electrified the sales team and filled the calendar with inspections.
The Problem: From Quiet Listings To Booming Demand
Riyadh Building had the stock and the polish, yet discovery and enquiries were lagging. Organic posts plateaued, older ads felt tired, and sales were following up too slowly to win the conversation. We needed a mega reset that spoke Arabic first, shifted attention from generic exterior shots to jaw-dropping interior proof, and made every touchpoint feel fast, local and trustworthy. Four pressure points stood out, all fixable with the right creative craft, copy chemistry and message infrastructure.
Creative sameness was dulling interest
Prospects were scrolling past still images and generic property carousels. There was little sense of flow or space, and nothing that dramatised light, height and movement. Without sizzling motion, people could not imagine their morning coffee in the kitchen or the afternoon breeze in the living area. The lack of aspect-ratio variety meant placements like Reels were undercooked. We needed vertical videos that felt cinematic on a phone, with quick cuts, soft music and overlays to highlight key specs, all while staying authentic to a Saudi audience that values real walk-throughs over over-produced polish.
Primary text missed cultural nuance and urgency
The Arabic body copy listed features but under-played benefits, neighbourhood cues and social proof. It also buried the invitation to enquire, which hurt momentum on mobile. We needed concise, benefit-first lines that used familiar Saudi phrasing, anchored by trust builders like developer reputation, handover timing and finance assistance. We added micro-FAQs within the text to pre-empt objections, included location shorthand locals use, and placed an early line that nodded to limited availability. The goal was to spark curiosity, then swiftly steer attention to the form.
Headlines were not doing the heavy lifting
Headlines carried the right keywords but lacked punch. On placements where the headline is king, we were leaving clicks on the table. We reframed them to land value in four or five words, using numbers, neighbourhood names and time markers. Variants like Ready in North Riyadh and Flexible Payment Options today tested well. The work was to make every headline a zesty mini-promise, built to stop the thumb and push the learn more tap without feeling shouty.
Message templates were generic and slow
Leads were flowing into inboxes, then cooling. There was no structured first message in Arabic to qualify intent, gather budget bands and slot viewings. We introduced templated Messenger and WhatsApp flows in Arabic with friendly tone, multiple-choice quick replies and smart prompts that routed hot leads to a human within minutes. The objective was a roaring speed-to-lead that saved reps from typing and prevented high-intent prospects from drifting to a competitor while they waited.
In short, we had great assets. We just needed them to work harder, faster and in the right order.
Solutions That Spark Immediate Action
We moved from theory to action in days. The plan was to deploy a tight set of solutions that felt human, local and fast, then scale the winners. The team prioritised vertical video craft, Arabic copy polish and instant conversations, while Meta’s automation handled heavy optimisation. Each solution was designed to either increase qualified traffic, reduce friction in the form or shorten the gap between enquiry and inspection. Here is how the pieces clicked together.
Video Variant Stack
Three core walk-throughs cut into nine vertical variants with different opening frames, music beds and overlays. Advantage plus enhancements auto-cropped for Stories and Reels. We retired any cut that did not hit a strong view-through rate within forty eight hours.
Arabic Copy System
Primary text templates mixed benefits, social proof and micro-FAQs. We rotated lines weekly to keep freshness across placements and used translate text to handle minor dialect nuances without rebuilding assets.
Headline Lab
Short, number-led Arabic headlines highlighted ready dates and finance options. We matched headline variants to their best placements, lifting taps on Feed while keeping Reels feeling native.
Messenger First Follow-up
Message templates triggered instantly with quick replies for budget and timing. A friendly agent intro followed within three minutes. We logged response paths to see which prompt trees converted to viewings, then iterated.
Jaw-Dropping Results And Real Impact
When the dust settled, the numbers told a roaring story. The video stack carried the load, with several assets clearing the century mark in leads and one star performer delivering a whopping 451 on its own. Despite some placements showing below average ad quality benchmarks, our conversion rate ranking sat above average, proving that relevance and fast follow-up beat vanity grades. The CPL band held tight between 4.7 and 12.6 SAR, with the blended average tracking in the sweet spot for suburban Riyadh buyers.
Highlights:
Lead Volume That Moves The Needle
Across the first two weeks we banked well north of one thousand qualified enquiries, helped by multi-advertiser discovery and wide placement coverage. Reels accounted for a hefty share of impressions and first taps, seeding the rest of the funnel with warm traffic.
Form And Messaging Performance
The shortened Instant Form averaged around twenty eight percent completion, and message templates cut first response time to under three minutes. Quick replies collected budget and move-in timing without friction, which lifted viewing bookings and reduced drop off.
Creative And Copy Wins
Benefit-first Arabic primary text increased form starts, while number-led headlines in Arabic outperformed generic value statements. Vertical walk-throughs with soft music and spec overlays held attention, giving sales richer context on what hooked each lead.
Together, these outcomes created a booming pipeline and a calmer sales rhythm, with reps spending time on hot conversations rather than cold chasing.
Key Lessons From The Strategy
Every lever worked because it served speed and clarity. Video made the property feel tangible, Arabic copy made it feel local, headlines made it feel valuable, and messaging made it feel easy. We also learned to let Meta’s automation do the grunt work while we doubled down on creative angles that humans respond to. Keeping an eye on response time, not just CPL, was a sneaky superpower.
Speed beats polish
A fast, friendly Arabic message within minutes outperforms a perfect brochure sent hours later. Speed turns curiosity into commitment.
Vertical first is non-negotiable
Designing for Reels and Stories from the start produced higher view-through, better safe-zone framing and lower CPL.
Benefits before features
When primary text leads with lifestyle, commute and finance clarity, people tap. Specs can come second once interest is earned.
Short headlines, strong hooks
Numbers, neighbourhood names and time markers work. Keep it punchy and relevant to the exact placement.
Automation plus craftsmanship
Advantage plus enhancements are terrific, but they shine brightest when fed with authentic, high-quality footage and culturally tuned copy.
Conclusion
Riyadh Building did not just get noticed, it got inspected. By pairing vertical walk-throughs with benefit-led Arabic copy, punchy headlines and lightning-fast messaging, SoudCoh turned quiet interest into a booming, well-qualified pipeline. Meta’s automation handled the grind while we focused on craft, culture and speed. The result was a hefty volume of low-cost leads, a calmer sales desk and a clear line of sight to contracts. The playbook is portable, too. Any residential developer with real video, local language fluency and a commitment to fast follow-up can replicate this jaw-dropping uplift. Next up, we scale new creative hooks, deepen message automation and expand geo-stacking to keep the momentum roaring across Riyadh.
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