Key Results and Impact
ROAS every $1 spent returned $25
Streamlined sales process
boost in engagement — instant lead response
About Stop Rent Properties
When John from Stop Rent Properties reached out, things weren’t looking too flash. His lead generation had hit a wall, thanks to Facebook and Google updates that tanked his results. Stop Rent Properties helps first-home buyers secure brand-new homes with little to no deposit — a life-changing service for Aussies chasing home ownership. We knew we had to reignite the spark. The solution? A knockout video ad campaign featuring John himself, backed by AI-driven automation that turned cold leads into red-hot prospects.
The Challenge
Low-Quality & Unresponsive Leads
Calls went unanswered, messages ignored, and valuable time wasted on dead-end prospects.
No Lead Tracking or CRM
Without a system, leads slipped through the cracks — warm prospects were forgotten while cold ones got unnecessary follow-ups.
No Follow-Up or Automation
Delayed responses meant lost interest. With no nurture process in place, potential buyers drifted off to faster-moving competitors.
Our Strategic Approach
Strategy
We needed to bring in serious buyers, fast. Our strategy blended authenticity with automation, creating a lead-to-sale system that worked around the clock.
Authentic Video Ads That Stop the Scroll
We put John front and centre in genuine, conversational videos that felt personal — not pushy. His story struck a chord with first-home buyers and instantly built trust.
AI-Powered Lead Qualification
Our smart bot chatted with every new lead within minutes, asking key questions about income and credit. Only qualified buyers got through, saving hours of wasted time.
Scheduled Calls, Not Cold Calls
Prospects booked their own calls straight into John’s calendar. This flipped the script — now buyers were eager to talk, not avoiding calls.
Three-Touchpoint Nurturing
Leads were re-engaged through automated follow-ups, reminders, and booking prompts, creating a seamless path from ad to conversation.
Target Audience
Our campaign zeroed in on first-home buyers across Australia — everyday Aussies dreaming of owning a brand-new home but struggling with hefty deposits. These were renters tired of paying off someone else’s mortgage, often young couples or families ready to take the leap. By speaking directly to their pain points and showing how Stop Rent Properties could help them buy with little to no deposit, we attracted engaged, high-intent buyers ready to take action.
Services
To turn things around, Soudcoh delivered a full-stack digital strategy built to convert.
Facebook ad management
Video ad production
AI-driven lead automation
Messenger bot setup
CRM integration
Lead nurturing workflows
Appointment scheduling system
The transformation was nothing short of epic. Once the campaign went live, Stop Rent Properties went from chasing leads to having leads chase them.
every $1 spent returned $25
Streamlined sales process
boost in engagement — instant lead response
Why This Matters
This campaign proved that authenticity, speed, and automation are the secret sauce to modern lead generation. By letting John’s voice shine and combining it with smart tech, we created a system that sells homes while he sleeps. Stop Rent Properties didn’t just bounce back — they built a scalable, future-proof model that keeps delivering high-intent leads and massive ROI. It’s living proof that when you mix heart with strategy, results follow.
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