AboutXtra Quality Painting
Based in Melbourne, Xtra Quality Painting is a 5-star rated painting company known for turning tired spaces into homes people fall in love with again. Their mission? To bring care, colour, and craftsmanship into every wall they touch. Whether it’s a cosy family home or a bustling office, their expert painters deliver flawless finishes that last and make clients proud of their space.
Our Strategic Approach
Strategy
We started by crafting a campaign that put emotion first — highlighting the feeling of walking into a freshly painted home. The creative needed to be as clean and refreshing as the finished product itself.
Service Focus
We positioned Xtra Quality Painting as more than just a painting company — they’re transformation experts. Every ad emphasised the pride and joy of falling back in love with your space.
Ads That Proved Speed
We developed a visually striking creative series showing real tools, paint textures, and soft home lighting. The ad copy spoke directly to homeowners’ emotions while reinforcing expertise and reliability.
Trust Building – “5-Star Rated Painters You Can Trust”
We showcased social proof and customer satisfaction prominently in headlines and captions, turning reviews into a major trust driver.
Target Audience
We refined targeting to reach homeowners in key Melbourne suburbs with proven interest in renovations, property styling, and home improvement.
Services
Our tailored marketing campaign for Xtra Quality Painting included:
Targeted Facebook and Instagram ads
Creative concept design
Copywriting and ad messaging
Campaign optimisation and A/B testing
Brand positioning strategy
Performance tracking and reporting
The campaign drove remarkable engagement and leads almost immediately. With high-performing visuals and clear messaging, Xtra Quality Painting saw measurable growth in awareness and bookings.
increase in lead conversions
higher click-through rate
Strong repeat business from previous clients
Why This Matters
This campaign proved that emotional storytelling, backed by strategy, can make even a practical service like painting feel personal and inspiring. By positioning Xtra Quality Painting as both skilled and caring, we connected with homeowners on a deeper level. The result? A stronger brand, loyal customers, and a thriving pipeline of new projects.
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