The Best Rated Digital Marketing Agency in Melbourne - SoudCoh Marketing
4.9 stars out of 100+ reviews

Top Rated eCommerce
SEO Agency in Australia

Boost your eCommerce success with a specialised SEO strategy that drives both traffic and sales.Our tailored packages include keyword research, on-page and technical optimisation, and UX enhancements, all designed to attract the right audience and turn visitors into loyal customers through data-driven insights.

FREE Digital Strategy
Session, valued at $4,000

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Certified Partnerships That Give You the Edge
Australia's Top eCommerce SEO specialist agency

What is eCommerce SEO?

eCommerce SEO is all about getting your online store seen in Google. The better you rank for the right product keywords, the more eager shoppers land on your site — and start clicking ‘add to cart’.
Best Online Digital marketing Agency In Australia

Trusted by 100+ Businesses Across the Globe

We’ve helped dozens of B2B, B2C, eCommerce, and service-based brands scale their growth. Our collaborative approach and data-driven mindset make us the long-term partner of choice for businesses that want more than clicks — they want revenue.
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Why Your Business Needs a Tailored Ecommerce SEO Strategy

Max out your online store’s performance with a custom eCommerce SEO strategy built to win. With two decades of SEO experience behind us, we know how to boost your visibility, draw in the right traffic, and turn browsers into buyers. It’s not just about rankings, it’s about real, measurable growth.

Platform-Smart SEO That Drives eCommerce Growth

We know eCommerce platforms inside out. From Shopify and WooCommerce to Neto, Magento, and BigCommerce. That means we don’t just guess which keywords work, we dig into real buyer behaviour and match your strategy to what people are actually searching at each stage of their buying journey. It’s how we help you rank for the keywords that matter most, the ones that bring in clicks and conversions.
Smart Site Structure for Better Rankings and Sales
eCommerce sites come with their own SEO hurdles, and we’re built to handle them. Our team designs clean, crawlable site structures that help search engines and customers find what they need fast. From product and category page optimisation to improving load times and mobile UX, we fine-tune every part of your site to keep visitors happy, engaged, and ready to buy.
Content Backed by Data, Not Guesswork
Our content strategy is driven by hard data, not hunches. We build keyword plans that group products and categories the smart way, then back it all with analytics. That means every bit of content is aligned with what your customers want and how search engines rank. Plus, we constantly monitor performance and fix issues before they hurt your traffic or sales. The result? A high-performing store built for long-term SEO success.
Cinematic video ads featuring Amjad Shakir drove a 482% lead surge, building global trust and investor engagement in Dubai’s luxury real estate market.
Amjad Shakir
Globex Real Estate
Amjad Shakir, founder Globex Real Estate image

eCommerce Competitor Analysis

Online competition is tough, so copy-paste strategies just won't cut it. We dig deep into your competitors' moves to uncover smart tactics, easy wins, long-term opportunities and what your ideal customers are really looking for. This insight helps us craft a strategy that keeps you a step ahead in the market.
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eCommerce Keyword Research That Converts

Shoppers search in all kinds of ways. Just for “dresses” alone, there are over 1,600 search variations. We use deep keyword research and mapping to align every page of your site with the most relevant and profitable keywords. The goal is simple — bring in the right traffic that’s ready to buy.
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UX-First Site Architecture

Great SEO starts with a great user experience. We look at your site’s structure through the eyes of both your customers and Google. That means building an easy-to-navigate layout, optimising categories and product pages, and making sure everything flows smoothly. Better structure means better rankings and happier shoppers.
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Technical SEO That Powers Growth

Behind every high-performing eCommerce site is strong technical SEO. We fine-tune the details — from canonical tags and schema markup to fixing 404 errors and adding breadcrumb navigation. This creates a site that’s easy for search engines to crawl and even easier for customers to use.
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Showcasing Customer Feedback

Real reviews build real trust. We help you make the most of your customer feedback by placing it where it counts — across product pages and key touchpoints. Reviews not only add credibility, they boost engagement and strengthen your page content with naturally rich, relevant keywords.
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Conversion Rates for Long-Term Growth

Traffic alone does not grow a business. Our conversion rate optimisation (CRO) framework analyses visitor behavior and refines your digital experience to maximise actions—such as sign-ups or inquiries. With ongoing, data-driven enhancements, your lead generation funnel becomes more efficient and effective over time.
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eCommerce Strategy Success For Jay and EE construction

We rolled out a strong content strategy for JAY and EE with SEO built in. After just seven months, the results were outstanding.
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131%

increase in organic traffic YoY

114%

increase in keywords within positions 4 – 10

178%

increase in overall non-branded keyword visibility

154%

increase in domain authority

How does eCommerce SEO actually work in 2025 and beyond?

With Google always updating its algorithms, our eCommerce experts stay on top of the game by focusing on three key areas that matter most.

130%

Increase in organic revenue.
We rolled out a strong cCommerce blog strategy with SEO built in. After just 3 months, the results were outstanding.
Idris – Jay and EE construction
We Explain How eCommerce SEO Actually Works!

eCommerce Keyword Strategy

We dig into the keywords that matter most to your business and your platform — whether you're on Shopify, WooCommerce, Neto, Magento or BigCommerce. Our focus is on search terms that actually drive sales and long-term growth. By understanding how your customers search, we build a strategy that delivers both visibility and real revenue.
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Optimised eCommerce Site Architecture

Your site’s structure plays a big role in how shoppers and search engines interact with it. We design clean, SEO-friendly architecture tailored to your platform like Shopify or WooCommerce to make navigation easy and improve performance. Every product and category page gets optimised for search, delivering a smoother shopping journey that helps drive conversions.
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Data-Driven Content That Performs

We back every content decision with data. Our team analyses how your eCommerce site is tracking across key metrics, then fine-tunes the content to hit both SEO targets and customer intent. Whether you're on Neto, Shopify or any other platform, we make sure your content is fully optimised and continuously refined to stay ahead of the game.
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eCommerce SEO Optimisation Journey

Get your eCommerce SEO journey off to a strong start with solid market research, smart keyword mapping and a full technical audit built for online retail. From month one, we fine-tune your strategy with Technical SEO, Link Building and Content that pulls in the right traffic. The goal is Higher rankings, more customers and more sales.
Month 1

Lead gen Foundations

eCommerce Market Insights
We kick things off with a deep dive into your market. Whether you’re on Shopify, WooCommerce or BigCommerce, we analyse your space and size up the competition. By breaking down what’s working for them — from keywords to backlinks — we build a strategy that puts your store ahead and helps you carve out your share of the market.
Keyword Strategy
No guesswork here. We look closely at your store’s structure and content to find product and category keywords with solid search volume and real buying intent. Then we map out a plan that pulls in the right kind of traffic, people ready to click, browse and buy.
Technical SEO That Powers Seamless Shopping
If your site’s slow or buggy, customers bounce. That’s why our technical SEO team gets to work making sure your store runs smooth on every platform. We fix broken links, speed things up, boost mobile performance and tidy up the backend so your site is easy to crawl, easy to shop, and built to convert.
Content That Converts Across Platforms
Your content should do more than just fill space – it should sell. We craft product pages, blog content and landing copy that speaks your customer’s language, answers their questions and builds trust. Whether you're on Shopify or Woo, we tailor every word to turn visits into sales.
Backlink Strategy That Builds Authority
Trust is everything in eCommerce. We help build yours by securing high-quality backlinks from trusted sites, directories and publications in your industry. This boosts your credibility, strengthens your rankings and gets your store seen by the right people.
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Bespoke Strategy Development

Your Personalised Roadmap to eCommerce Success

Every eCommerce Business is Different, So is Our Strategy We don’t do one-size-fits-all. Your goals shape the game plan. From technical SEO to smooth user experience, we build a custom strategy that boosts visibility, drives conversions and supports long-term growth. Our focus is simple — turning more clicks into loyal customers.
Month 2 Onwards

Agile eCommerce Campaign Development

eCommerce Performance Review

Once your eCommerce SEO campaign is live, we track how it’s really performing. We review what’s working, what needs adjusting and where the biggest wins lie. The goal is clear — refine your strategy to keep your site growing, converting and generating more sales online.
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Product-Specific SERP Analysis

Search results for eCommerce aren’t just text links anymore. We look at how your products show up in carousels, snippets and review boxes. This helps us shape your strategy so your listings stand out and get clicked, right where your customers are searching.
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Deep-Dive Technical Audit

We run a full technical check of your site to make sure search engines can properly access and understand your product pages. From boosting page speed to fixing crawl errors and fine-tuning your structured data, we handle the backend so your SEO has a solid foundation.
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Opportunity Mapping for Product Pages

Our team drills into each product page, comparing current rankings with high-potential keyword opportunities. This helps us spot exactly where you can grow visibility, boost clicks and drive more of the right traffic to your key products.
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On-Page Optimisation That Converts

We fine-tune your product pages to work harder. That means clearer content, better navigation and smart internal linking using content clusters — all designed to guide shoppers smoothly from landing to checkout.
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Off-Page SEO That Builds Brand Authority

We take your eCommerce strategy beyond your site. By earning backlinks from trusted industry sources and analysing what your top competitors are doing, we strengthen your domain authority and bring in high-quality traffic that’s more likely to convert.
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We are a global digital marketing team

A Team of Performance Marketing Experts That Deliver Real Results

Our team brings together experts from different backgrounds, all united by a passion for digital marketing. With skills across SEO, paid ads, content, and more—we focus on one goal: helping your business grow online. Our diversity makes us stronger, and our strategies are always built to drive real, measurable results.
Seamless CRM integration empowered Asquired Square to attract high-intent property leads at scale
Susanna
Founder, Asquired Square
Susanna Founder, Asquired Square image
Cinematic video ads featuring Amjad Shakir drove a 482% lead surge, building global trust and investor engagement in Dubai’s luxury real estate market.
Amjad Shakir
Globex Real Estate
Amjad Shakir, founder Globex Real Estate image
Backlink strategy and Shopify migration positioned L’abu Skin for long-term traffic and ranking growth.
Netta & Hayley
Founders
L'abu Skin
Netta & Hayley Founders L'abu Skin image

Why SoudCoh? Because We Deliver Results for Today and Tomorrow

Proudly based in Australia, Soudcoh helps businesses around the world grow with smart, future-ready digital marketing. Our expert strategies are built for fast results now—and long-term success later. In a fast-changing online world, we make sure your brand stays ahead and keeps winning.
Client
Result
Years with SoudCoh
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34X
Return on Ad Spend (ROAS)
18 Months
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37
Franchises Sold in 5 Months
8 Months
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4x Monthly Revenue
2 Years
Browse All Success Stories
How Can We Help?

Our eCommerce SEO Services

Our eCommerce SEO team covers all the bases. No matter your industry or how big your store is, we’ve got the experience to deliver real, measurable results that help your business grow.

Our dedicated SEO experts are ready & waiting to get started today.

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Our Clients loves us

We’re all about digital marketing that brings in real dollars for your business.
Success Story

eCommerce Strategy Success For L'abu Skin

We rolled out a strong content strategy with SEO built in. After just seven months, the results were outstanding.
eCommerce Strategy Success For
L'abu Skin image
Australia's 5 Star eCommerce SEO Agency

Drive genuine eCommerce business growth

We roll out a content-led eCommerce SEO strategy that’s fully backed by a solid search optimisation plan. And over 12 months, the results speak for themselves.

Boost Organic Traffic to Your eCommerce Store

Get your store seen by more shoppers with SEO strategies built to deliver real growth. Our expert team helps you rise above the competition on Google, unlocking new revenue through smarter optimisation. Aussie eCommerce brands we work with have tripled their organic traffic and sales — all by refining their SEO the right way.
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Rank Your Products at the Top of Google

Want your products front and centre on Google’s first page? We make it happen. With sharp keyword targeting and tailored digital strategies, we help you earn top rankings for the terms that matter most — driving more traffic, more clicks, and more sales.
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Work with an SEO Team That’s Straight Up

No smoke and mirrors here. While others keep you guessing, we keep you in the loop — whether it’s technical SEO, content planning or link building. Our eCommerce SEO specialists are all about clear results and honest communication, with a focus on ROI you can actually measure.
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Top Certifications

We Partner with the best

We team up with top tech brands and leading agencies to give you a smooth, high-quality experience — every single time.
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Everything You Need to Know About eCommerce Marketing

Everything you need to know about eCommerce Marketing. Can’t find the answer you’re looking for? Please chat to our friendly team.
What is eCommerce marketing, and why is it essential for online stores?
eCommerce marketing involves a set of strategies aimed at promoting your online store and attracting potential customers. It’s essential for online stores because it helps increase visibility, drive traffic, and ultimately boost sales. With a well-structured eCommerce marketing plan, your brand can stand out in a competitive market, reaching customers effectively.
How does multi-channel eCommerce marketing work?
Multi-channel eCommerce marketing uses a combination of platforms—such as social media, email marketing, content marketing, and paid ads—to reach customers at different touchpoints. By diversifying your approach, multi-channel marketing maximises reach and ensures consistent engagement with potential buyers across all platforms.
What is conversion rate optimisation (CRO) in eCommerce?
Conversion rate optimisation (CRO) is the process of enhancing your website to increase the percentage of visitors who make a purchase. CRO in eCommerce focuses on improving elements like product pages, checkout processes, and user experience to encourage more site visitors to convert into paying customers, driving higher revenue from existing traffic.
How can eCommerce SEO help my online store rank higher?
eCommerce SEO involves optimising your online store’s pages, products, and content to appear in search engine results. By targeting specific keywords related to your products, eCommerce SEO improves your store’s visibility, helping it rank higher on Google and attract more organic traffic from interested shoppers.
What are the benefits of data-driven analytics for eCommerce marketing?
Data-driven analytics provide actionable insights into your marketing efforts, allowing you to make informed decisions. With eCommerce analytics, you can track metrics like sales conversions, customer behavior, and ROI on marketing channels, enabling you to optimise campaigns and improve performance based on real-time data.
How often should I update my eCommerce marketing strategy?
Regular updates are crucial to keep your eCommerce marketing strategy relevant. At a minimum, review your strategy quarterly to adapt to market trends, customer preferences, and performance data. Consistent optimisation ensures that your campaigns remain effective and your store continues to grow.
What platforms work best for eCommerce marketing?
The best platforms depend on your target audience, but social media, email marketing, and content marketing are often highly effective for eCommerce. Using a multi-channel approach ensures you reach customers where they spend the most time, maximising brand awareness and driving conversions.
How can Soudcoh help my eCommerce store grow?
Soudcoh offers tailored eCommerce marketing solutions, from targeted audience research to multi-channel campaigns and data-driven optimisation. With our expertise, we help online stores attract traffic, convert visitors, and retain loyal customers, ultimately driving long-term growth and increased sales.

Still have questions?

Can’t find the answer you’re looking for? Please chat to our friendly team.
Claim your SEO Audit & Digital Strategy session worth $4,000!

We accelerate eCommerce brands to their full potential.

Stay ahead in the competitive eCommerce landscape by ensuring every aspect of your digital presence is designed to boost brand awareness, engagement, and sales. Only businesses with a sophisticated, optimised eCommerce marketing strategy can achieve sustainable success.

We Drive Results for D2C Brands

Our ecommerce strategies are built to win attention, boost conversions, and build loyalty. From first click to lifelong customer, we design marketing strategies that make it all happen.

Paid Advertising

Drive immediate traffic and boost sales with our targeted Paid Advertising campaigns, designed to reach your ideal audience and maximise return on investment across multiple platforms.
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Ecommerce Websites

Create powerful eCommerce websites that captivate customers, streamline the shopping experience, and drive conversions with a seamless, user-friendly design.
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Email Automation

Automate your customer engagement with personalised email automation that nurtures leads, boosts retention, and drives repeat sales effortlessly.
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Integrations & Automation

Streamline your operations with custom integrations and automation solutions, connecting your tools and systems to enhance efficiency and drive business growth.
Integrations and automations for ecommerce

Ecommerce SEO

Increase your online store's visibility and attract high-intent customers with eCommerce SEO strategies that drive organic traffic and boost sales.
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Content Production

Engage your audience with high-quality content production that tells your brand’s story, enhances SEO, and drives meaningful connections with customers.
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Targetted Audience

Understanding who your customers are is the first step to driving eCommerce success. Our team conducts in-depth audience research, identifying demographics, behaviours, and preferences that inform a tailored approach. With a clear view of your target market, we position your brand to engage the right audience and boost conversions.
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Multi-Channel Campaigns

Engage your customers across all the platforms they frequent. We develop cohesive multi-channel campaigns, leveraging paid ads, social media, email marketing, and content to create a seamless customer journey. By meeting your audience where they are, we ensure maximum reach and engagement for your eCommerce store.
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Conversion Rate Optimisation (CRO)

Drive more sales from your site visitors with a focus on conversion rate optimisation. Through user-friendly design, strategic call-to-actions, and optimised product pages, we create a streamlined shopping experience. Our CRO strategies are designed to turn visitors into buyers, increase average order value, and encourage repeat purchases.
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Data-Driven Analytics and Optimisation

We don’t just launch campaigns—we continually monitor and refine them. Using advanced analytics, we track performance across all channels, gathering insights to improve results. By adapting strategies based on real-time data, we ensure your eCommerce efforts remain effective, efficient, and focused on growth.
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Strategic Growth: Precision-Driven Marketing That Converts

We start with your audience — who they are, what they need, and where they spend their time. From there, we design multi-channel campaigns that meet them on their terms. Every step is measured, tested, and refined through conversion rate optimisation and data-led adjustments, ensuring we don’t just reach people — we move them to act.

Our 4-Step eCommerce Growth Framework

From insight to impact — our strategic process begins with deep discovery and ends with data-driven optimization. We partner with you at every step: uncovering brand insights, crafting tailored strategies, executing across high-performing channels, and continuously refining to boost results and ROI.

Discover

We begin by diving deep into your brand, target audience, and competitive landscape. Through comprehensive research, we uncover insights that shape a tailored eCommerce strategy designed to resonate with your ideal customers.

Plan

With insights in hand, we develop a customised plan that aligns with your goals. This includes selecting the most effective channels, creating compelling content, and mapping out every step to drive conversions and boost sales.

Deploy

We execute the strategy across all chosen channels, from paid ads to email marketing, ensuring each element is designed for maximum impact. Our team coordinates every detail to launch a cohesive campaign that reaches your audience.

Optimise & Measure

Once live, we monitor performance and refine your campaigns based on real-time analytics. By continually optimising, we improve results, drive greater engagement, and maximise your return on investment.
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Get in touch

Don't let someone else SNATCH your customers.

Get to them first.
Contact us now to claim your free $1,200 strategy session and discover how to elevate your business. With a team of data specialists, creative experts, and marketing strategists by your side, you'll generate more qualified leads, boost revenue, and drive long-term business growth.
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Certified Partnerships That Give You the Edge

SoudCoh Is a Certified Meta Business Partner, Klaviyo Gold Tier Agency, and Google Ads Expert. We’re proud to be certified by the world’s most powerful marketing platforms. That means priority access, beta tools, faster support — and better outcomes for your brand.
TikTok Gold Academy Partner

Leverage the world's fastest-growing platform for maximum impact.

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Top 3% Google Premier Partner

Get priority access to the latest advertising technologies.

SoudCoh recognized as a Google Premier Partner
SEMrush Agency Partner

Certified partnership to secure your spot on Google Page 1.

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Meta Business Partner

We skip the queue for premium customer service.

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Hubspot Certified Partner

We get exclusive early access to new platform features.

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Klaviyo Partner

Get priority access to the latest email marketing technologies.

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Browse Success Stories

Everything we do revolves around strategy. We design and execute strong, impactful campaigns that align with your business goals, ensuring powerful and effective results. Browse our evolving collection of case studies.