It depends on many factors, such as how old your website is, whether the website has been optimised before for SEO and the current on-site and off-site status of the website. While there can be short term gains when optimising a campaign, SEO should always be approached as a long-term, high ROI strategy. On average, many clients start to see page one rankings from 4 months depending on how competitive the keywords are.

We divide keywords into two sections: core keywords and value-added keywords. Core keywords are the high value, highest volume, relevant, strategic key search terms for your business. This can range from 10-100 keywords. Value-added keywords are the variations and derivatives keywords that spin off from the core search terms and rank as a result of optimisation of core keywords. This can add up to 500+ keywords depending on the core keyword selection.

SoudCoh is an ethical, best practice, full-service in-house digital marketing and consulting agency. Our key difference is our strategy first approach for SEO. We’re focused on creating the right strategy for your business rather than quick wins for SEO. We spend time conducting an advanced SEO audit, competitor research, keyword research and recommendations, to create a comprehensive strategy that will serve your business goals. Our strategic approach sets us apart from other agencies, leading to better results for our clients.

Unlike Google Ads or PPC activities, you will not pay for the traffic you are receiving. With SEO, you pay for the service and activities to optimise your website and increase ranking. SEO needs investment to be able to rank on top of the Google search results, and should be approached with long-term mindset. Different agencies have different pricing methods. It can be per keyword, monthly retainer or hourly based pricing.  At SoudCoh, we use a flat, fixed rate per core key search term, based on the competitiveness of your industry so you know the cost upfront and exactly what you will get.