Instagram Ads for Lead Generation in Melbourne

Our Instagram Ads service helps Australian businesses reach their target audience on Instagram through custom ad campaigns. We create, manage, and optimize ads to maximize your return on investment (ROI).

Instagram offers a variety of ad formats to help you create engaging, targeted content for your audience. Whether you're showcasing your brand with a 15-second video, introducing a product with a carousel ad, or exploring newer formats like Explore ads, IGTV, or Instagram Reels, there’s a perfect option to highlight your business and brand identity. We'll help you choose the right format to reach and engage your customers effectively.

Although Instagram was acquired by Facebook in 2012, the two platforms offer distinct advantages for social media advertising. While both utilise Facebook’s Ads Manager, Instagram is particularly popular with younger audiences, making it a great choice for brands targeting teens and young adults.

For businesses aiming to increase brand awareness, Facebook’s larger audience and wide reach are valuable. However, if your brand has a visually-driven product, Instagram’s video ads and branded content can deliver exceptional engagement and help you connect with your audience more effectively.

Google and Instagram ads are both excellent channels when it comes to driving conversions, but finding the better fit for your brand will largely depend on the audience you’re targeting and the type of product you’re looking to advertise. Google is a fantastic platform when it comes to brand awareness, thanks to its expansive network and reach, but Instagram can be the better option for businesses with a more visual product and a younger audience.

Yes! We can target audiences by city, state, or even specific neighborhoods within Australia, allowing your ads to focus on local customers.

Absolutely. Our Instagram Ads service is tailored to businesses of all sizes, including startups and small businesses across Australia. We work within your budget to deliver impactful campaigns.

We use Instagram’s advanced targeting features, including demographics, interests, behaviors, and custom audiences. For Australian businesses, we also focus on geographic targeting to reach customers in your area.

When Instagram advertising is done right, it can be incredibly effective. While we don’t suggest overdoing the self-promotion, it's essential to use the platform to showcase your products. In fact, 65% of the top-performing brand posts on Instagram feature a product. When users scroll through their feeds, they’re often in a buying mindset, ready to purchase what catches their eye. Take advantage of this opportunity to highlight your products and boost sales.

Whether we use photos, videos, carousel ads, or Instagram Stories, we can target your content to the right audience. Instagram shares the same powerful advertising tools as Facebook, allowing you to define your ideal audience based on factors like location, age, interests, and connections. This ensures your ads reach the people most likely to engage with your brand.

Instagram started as a photo-sharing platform, but businesses soon recognised its marketing potential. In 2015, after several years of testing, Instagram officially launched advertising, making it a valuable paid tool for businesses and marketers.

You can start seeing results within a few days of launching your campaign. However, the timeline for significant impact depends on your goals, budget, and audience size.

Instagram's advertising works similarly to Facebook due to their tight integration. You select your ad format, define your target audience, and create a lead form. When setting up a campaign, you choose your objective and customise your ad based on your budget, audience, and goals.

As of April 2017, Instagram boasted over 7 million monthly active users. Its diverse demographic spans across various industries, offering brands the opportunity to significantly boost their revenue through strategic advertising. With engagement rates surpassing all other platforms and a 50% year-on-year growth, Instagram presents unlimited potential for businesses looking to grow their brand.

You can include a call-to-action (CTA) link in your Instagram ad, choosing the one that best aligns with your campaign goals. Whether you're aiming to drive traffic to your website, encourage app installs, or promote product purchases, Instagram offers options tailored to your objectives. The CTA link is highlighted in a bright blue colour, designed to grab attention and encourage more interaction.

Instagram advertising offers a compelling click-through rate (CTR) and impressive targeting options. The cost of Instagram ads varies based on your campaign type, with prices typically ranging from $0.20 to $2 per click. When you partner with Impressive, we consider your budget to craft the most effective and cost-efficient strategy tailored to your needs.