7 min read

SolSell

Published on

03 May 2025

Key Results and Impact

15–25 leads daily

AU$3 Cost Per Lead

No warm leads gone cold

Contributors

Holly Adelaide

Brand Messaging Specialist

Rohit Sood

Managing Director

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Campaign Breakdown

When Harry Skrekas came knocking in September 2024, we knew this wasn’t just another real estate campaign. With over two decades in the property game and a courageous recovery journey from cancer, Harry was ready to reignite his passion. But this time, he came back with a sizzling twist: SolSell – helping homeowners sell their own homes with just a flat fee, bypassing the traditional commission-heavy model. The name says it all: Sell Yourself.

Harry had never dipped his toes into marketing before. But he was ready. And we were pumped. We started simple but punchy: raw, real videos of Harry talking to camera, breaking down how he helps sellers navigate the entire process without getting stung by commission fees. No fluff. Just trust, savings, and savvy.

We launched targeted ads on Facebook and Instagram, zeroing in on homeowners ready to sell. With minimal editing to keep the videos authentic, we struck gold. Leads started flooding in at an electrifying AU$3 per lead – unheard of in the real estate world. Running a lean AU$50/day budget, Harry was seeing up to 25 leads daily. With a clean CRM setup in Pipedrive, every lead was nurtured.

From zero to a booming pipeline, SolSell's relaunch was nothing short of jaw-dropping.

The Challenges Behind SolSell's Comeback

Selling a home without an agent sounds dreamy—until the paperwork, platforms, and legalese show up. Here’s where most homeowners feel overwhelmed:

Marketing Mayhem

Before partnering with us, Harry had never run a single ad. He had the expertise but no idea how to promote himself or his new one-fee model to the right audience.

We needed to craft compelling, down-to-earth content to cut through the clutter and resonate with everyday sellers. A slick ad wouldn't cut it. We leaned into raw, real talk—videos with zero fluff and maximum clarity. That was Harry’s sweet spot.

Trust Troubles

Homeowners are often sceptical of anything outside the traditional agent route. Convincing them to handle the sale themselves required more than a flashy pitch. We needed to build credibility quickly and consistently.

So, we put Harry front and centre—letting him explain, with passion and confidence, how he helps from listing to legals. His authenticity carried the message.

Lead Handling Chaos

Even when the leads came pouring in, Harry didn’t have a system to track, tag, or follow up effectively. Every missed call was a lost opportunity.

We solved this by setting up Pipedrive CRM, allowing him to tag contacts by interest level, schedule follow-ups, and nurture relationships like a pro.

“No Agent, No Problem”: How We Turned Up the Heat

We knew Solsell had the kind of offer that sells itself—once people understood it. Our job? To tell that story in the most engaging, trustworthy way possible.

So, we got Harry on camera, raw and real, walking viewers through the home-selling process. No scripts. No gimmicks. Just one guy showing Aussies how to keep more of their hard-earned money.

With minimal editing and strategic targeting, we rolled out these videos on Facebook and Instagram. Each clip was designed to spark curiosity and make the idea of "selling it yourself" not just possible—but desirable.

Natural Video Ads That Sell

Harry’s videos weren’t polished—they were real. That authenticity translated into trust, which translated into leads. These video ads drove down cost-per-lead like wildfire.

Laser-Targeted Audiences

We focused on homeowners already searching how to sell privately. Using behaviour-based targeting, we zeroed in on Aussies ready to ditch the agent model.

Seamless Lead Flow

We kept forms short and sweet. Easy to fill, no headaches. This increased conversions and lowered friction from scroll to submit.

Solutions: One Fee. Zero Fuss

Instead of slugging sellers with a commission, Harry introduced a one-time fee covering everything—from listing to contract support. It was revolutionary.We turned this unique selling point into high-performing content that clearly answered, “Why wouldn’t I just do this myself?”

Coaching, Not Selling

Harry coached homeowners through every step—from pricing to negotiating. That hand-holding made first-timers feel confident.

Legal Know-How

Sellers didn’t have to figure out the legal side on their own. Harry handled contracts and liaised with lawyers, giving clients peace of mind.

Visibility Without Agents

By guiding them through listing platforms and offer negotiations, Harry made sure homes got attention—minus the traditional real estate circus.

Always-On Optimisation

Ads were refreshed biweekly. New creatives. Tweaked headlines. Refined targeting. The campaign never went stale.

Example Creatives Used in Campaign:

Results & Impact: A Smokin’ Hot Campaign That Delivered

This wasn’t just a good result—it was a sizzling, break-the-mould success story. Here’s how it went down:

Low Spend, Big Payoff

With a modest budget of AU$50/day, we generated 15–25 leads daily. That kind of cost-efficiency is rare—even in high-performing industries, let alone real estate.

AU$3 Cost Per Lead

Yep, just three bucks per lead. With the typical real estate CPL hovering around $30–$50, this was downright jaw-dropping.

CRM = No Lead Left Behind

Thanks to Pipedrive, Harry kept tabs on every enquiry. No awkward missed follow-ups. No warm leads gone cold.

This campaign gave Harry more than leads—it gave him back a thriving business and a clear path to scale.

Lessons in DIY Real Estate Marketing

This campaign taught us more than just how to market a service—it reminded us that:

Authenticity Wins

Forget over-polished sales pitches. Raw, real videos built genuine trust fast.

Simplicity Converts

Simple, short forms and straight-talking creatives remove friction and boost conversions.

Systems Make Scale Possible

A CRM turned a booming inbox into an organised sales funnel—ready to scale.

Conclusion

Harry Skrekas didn’t just come back—he came back stronger, smarter, and with a bold new way to sell real estate. With a sizzling offer, a genuine voice, and savvy digital marketing, Solsell became a lead magnet and a beacon for homeowners tired of fat commissions and pushy agents.

By helping people help themselves, Harry’s carved out a niche that’s not only profitable—but purposeful. And we’re proud to be part of that journey.

Ready to help Aussies take back control of their home sales? Solsell’s just getting warmed up.

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