8 min read

Like Cleaning Group

Published on

07 Apr 2025

Key Results and Impact

40 Franchises Sold in 5 Months

Consistent 5–10 New Franchisees Monthly

Higher-Quality Leads, Less Time Wasted

Contributors

Holly Adelaide

Brand Messaging Specialist

Rohit Sood

Managing Director

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Campaign Breakdown

When Vahid from Like Cleaning Group spotted our sizzling ad campaign on Instagram and Facebook, he didn’t hesitate to reach out. Based in Adelaide and already boasting a booming stream of cleaning leads, his next goal was big: sell more franchises to go-getters who wanted a slice of the action. But here’s the catch – previous campaigns (run by another agency) totally flopped. The leads didn’t have the funds or misunderstood the franchise model entirely.

Enter our electrified campaign. We rolled out crystal-clear messaging that screamed: “This is a franchise, not a job!” To add rocket fuel, we whipped up punchy UGC video ads, kitted out creators in Like Cleaning uniforms, and hyped the benefits of owning a cleaning business under a respected name. We even built a CRM so Vahid could track leads and close deals in-person.

The results? Roaring. Within five months, 40 franchises sold. That’s right – a whopping 5–10 new franchises every single month. Our client didn’t just gain new partners – he built a powerful pipeline of franchise-ready owners eager to grow under the Like Cleaning Group banner.

The Problem: When Great Leads Don’t Equal Great Franchise Sales

Before teaming up with us, Vahid had no shortage of leads. In fact, Like Cleaning Group dominated Adelaide's cleaning scene. Five-star reviews? Check. High Google rankings? You bet. But converting that attention into franchise sales? That’s where things got messy.

Let’s break down the hurdles:

Unqualified Leads Wasting Time

Despite the booming interest, most of the people reaching out weren’t serious buyers. They either didn’t have the cash to invest or thought they were applying for a job—not buying into a franchise.

This meant countless hours wasted chasing unqualified prospects. The result? Frustration, dead ends, and zero ROI from the previous marketing agency.

Confusing Messaging from Past Campaigns

The core issue? The previous ads weren’t crystal clear. They failed to communicate that this was a franchise opportunity, not a job offer. That messaging gap meant the wrong crowd kept turning up.

This confusion muddied the brand and made real potential buyers second-guess whether this was legit.

No Process to Nurture and Convert Prospects

Even when someone was interested, there wasn’t a system to track, nurture, and convert them. Without a CRM or clear sales pipeline, Vahid couldn’t follow up efficiently—or scale his efforts.

In short: Great brand. Heaps of interest. But no clear path to close deals, and an audience that didn’t get the offer.

Strategy That Sparked a Franchise Frenzy

We knew we had to flip the script. Instead of casting a wide net, we zoomed in with laser precision—targeting qualified, entrepreneurial individuals who wanted to hit the ground running with a proven business model.

Here’s what we did:

Clear-Cut Messaging That Hit Hard

We built an ad strategy with a single mission: clarity. Every visual, every headline, and every caption made it crystal-clear that this was a franchise investment. No fluff, no confusion—just a direct call to ambitious, ready-to-buy individuals.

UGC Ads That Felt Real & Relatable

We partnered with real people to create UGC-style videos showing what it’s like to be a franchisee. We mailed them official uniforms, had them walk through the benefits, and brought the Like Cleaning story to life.

CRM Setup to Close the Loop

We built a custom CRM so Vahid could see, track, and manage every prospect. From first interest to office meeting—it was all in one place. This helped streamline follow-ups and close more deals, faster.

Visuals That Sealed the Deal

We didn’t just run ads—we told a story. And visuals were at the heart of it. Here's how we used creative assets to build trust and urgency:

1. Franchise-First Messaging

Ad creatives showcased real franchisees, bold text overlays, and benefits like flexibility, income potential, and support from a well-established brand.

2. Social Proof & Brand Credibility

We used Like Cleaning’s impressive five-star reputation as a badge of honour across creative. Testimonials, review screenshots, and a snippet of Google ranking added major trust.

Solutions That Brought Results, Fast

To fix the disconnect between leads and sales, we rolled out a strategic combo of clarity, credibility, and conversion-focused tech.

Franchise-Focused Funnel

From the first click, prospects knew what they were in for. Our funnel qualified them upfront and weeded out the tyre-kickers. Only serious buyers came through.

Video Ads That Educated & Excited

Our UGC videos weren’t just flashy—they were informative. They highlighted real benefits of the franchise model in a friendly, relatable way.

Onboarding Support and Face-to-Face Conversions

We didn’t stop at clicks. The CRM triggered face-to-face meetings in Vahid’s office, creating personal connections that sealed the deal.

Ad Spend Efficiency

Every dollar worked harder. The refined targeting and messaging meant ad spend went toward high-intent users, delivering more bang for every buck.

Results

This campaign wasn’t just good—it was jaw-dropping. Here’s how the numbers stacked up:

40 Franchises Sold in 5 Months

That’s right—forty. Averaging 8 per month, this was a meteoric leap from the zero conversions of previous campaigns.

Consistent 5–10 New Franchisees Monthly

The campaign maintained steady traction, proving the system wasn’t just a one-hit wonder but a scalable solution.

Higher-Quality Leads, Less Time Wasted

Thanks to targeted ads and a filtering funnel, Vahid spent less time chasing duds and more time closing real opportunities.

All in all: Vahid got a sales machine, not just a marketing band-aid. His franchise game went from stuck to sizzling.

Marketing Moves We’d Repeat in a Heartbeat

Success leaves clues. Here’s what stood out as repeat-worthy:

Own the Narrative

Clarity in messaging can’t be overstated. We owned the narrative from Day 1 and cut out confusion.

Real Faces Build Real Trust

UGC isn’t just trendy—it’s powerful. Real people wearing real uniforms created instant trust.

Tech-Powered Follow-Ups Close Deals

A simple CRM changed everything. Tracking, calling, and booking meetings became a breeze.

Conclusion

This wasn’t just a campaign—it was a total business shift. From struggling to sell franchises to hitting 40 deals in five months, Like Cleaning Group went from stuck in neutral to roaring down the fast lane.

With the right audience, a dead-clear message, UGC ads that connect, and systems to close deals—we unlocked a wave of qualified, motivated franchisees ready to build their own slice of a well-loved brand.

And the best part? This is just the beginning. The Like Cleaning Group franchise engine is only warming up.

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