Key Results and Impact
63.97%
Drop in Cost Per Conversion — from £67.44 to £24.12
More ready-to-buy enquiries
High-quality leads at lower spend
Boosted CTR and Quality Score
About Impress Blinds
Impress Blinds is a local blinds business known for its top-notch service and stellar reputation. But when their Google Ads spend started eating more than it earned, they turned to Soudcoh for help. Vaishnavi led the project, spotting conversion gaps and turning their underperforming ads into a lean, lead-generating powerhouse. The result? A huge cost drop and better-quality leads rolling in consistently.
The Challenge
Before teaming up with Soudcoh, Impress Blinds was sinking money into ads that just weren’t converting.
No Conversion Setup
Their landing page didn’t have any conversion tracking or lead forms. Visitors could click—but couldn’t convert.
Weak Keyword Targeting
Ads were showing up for broad, irrelevant terms. They were getting clicks from browsers, not buyers.
No Ongoing Optimisation
The campaign was static—no testing, no adjustments. Without updates, performance dipped and costs soared.
Low Quality Scores
Poor ad relevance meant Google charged more for less visibility, making every click costlier.
Our Strategic Approach
Strategy
Soudcoh’s strategy focused on turning wasted spend into steady results. Vaishnavi tackled the essentials first—optimising the landing page, refining keyword targeting, and ensuring every ad spoke directly to customer intent. Here’s how the magic happened:
Landing Page Overhaul
The first fix was the landing page. Clear call-to-action buttons, contact forms, and a cleaner mobile design transformed it from passive to persuasive.
Precision Keyword Strategy
Using search data and competitor insights, we shifted from generic keywords to intent-based ones like “custom blinds near me” and “window shutters quote,” capturing ready-to-buy customers.
Quality Score Alignment
Each ad group was rebuilt around relevance matching ad copy, keywords, and landing pages. This boosted Quality Scores, improving rankings and lowering CPCs.
Continuous Optimisation
Weekly reviews and creative testing ensured nothing went stale. Bid tweaks, ad rotations, and new variations kept performance strong week after week.
Target Audience
The campaign was designed to reach homeowners, renovators, and property managers looking for custom blinds and shutters in their local area. We focused on people actively searching for terms like “blinds near me” or “window shutters quote” — those ready to buy, not just browse. By narrowing in on this intent-driven audience, every click had genuine potential to convert.
Services
Soudcoh provided a full-scale PPC transformation built for performance.
Google Ads campaign rebuild
Quality Score enhancement
Landing page optimisation
Ongoing ad optimisation
Conversion tracking setup
Performance reporting and insights
Keyword research and targeting
The campaign delivered a blockbuster month of growth, proving that clarity and speed beat complexity every time.
63.97%
Drop in Cost Per Conversion — from £67.44 to £24.12
More ready-to-buy enquiries
High-quality leads at lower spend
Boosted CTR and Quality Score
Why This Matters
This case study shows that success in PPC isn’t about throwing money at the problem—it’s about building smarter systems. By focusing on conversion design, keyword intent, and constant optimisation, Soudcoh helped Impress Blinds cut costs by nearly 64% and attract genuine buyers. It’s proof that strategy beats spend every single time. For local home improvement businesses, this is the playbook for turning clicks into customers.
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