Campaign Breakdown
Made2Clean was already a big name in Melbourne’s commercial cleaning scene — but online, their brand barely made a whisper. Their website was clunky, outdated, and completely unfit for mobile screens or modern SEO. For a premium cleaning service catering to schools, offices, warehouses, and medical centres, the digital disconnect was a serious liability.
So what did we do? We turned up the heat.
This wasn’t just about a visual refresh — it was a complete strategic reimagination. The goal? Create a conversion-focused powerhouse that educates, builds trust, and showcases Made2Clean’s scale and credibility from the very first click.
We dug deep into brand identity, structured the services for clarity and impact, laid down smooth conversion paths, embedded trust cues throughout, and reinforced it all with search-first content. Every element, from the layout to the language, was optimised for performance — and the results? Jaw-dropping.
The new site isn’t just pretty — it performs like a dream. Qualified leads are flowing in, bounce rates are dropping, and Made2Clean now has a digital home that matches their operational excellence.
Conclusion
Made2Clean’s transformation proves one thing: a website isn’t just a digital brochure — it’s your hardest-working sales rep. By focusing on clarity, trust, relevance, and conversion, we didn’t just build a better-looking site — we built a business asset.
The results are already rolling in, and the platform is future-ready. For a brand that prides itself on spotless execution, the new website finally reflects that same standard online. What started as a redesign became a relaunch, and now Made2Clean is ready to mop the floor with the competition — both offline and on.
.jpg)
