Melbourne law firm
Google Ads and enquiry tracking for a Melbourne law firm.
Melbourne · Australia
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Melbourne marketing agency for tradies Marketing that helps
your business grow.
SoudCoh is a Melbourne marketing agency working with plumbers, electricians, cleaners and businesses across Australia. We bring Google Ads, SEO, websites and tracking together to help more of the right customers find you. Tell us where you want to take the business. We'll help you plan the next step.
Explore what we do.
Find a service for your business
- Enquiries and outcomes
- Understand which enquiries turn into paying customers.
- A$5K a month to A$30K a day in ad spend
- Single-suburb tradies through to companies investing up to A$30,000 a day in advertising, and enterprise programmes above that.
- Trades to public sector
- Cleaning, trades, finance, real estate, healthcare, professional services, B2B.
- Yes, e-commerce
- The ad, the product page, the cart, and the customer who comes back.
SoudCoh Compound
SoudCoh Compound: every channel, one plan.
For a small number of businesses, we run the whole growth plan: search, AI search, ads, content, email, SMS, reviews, website and tracking, with one team and one set of numbers. By application.
See SoudCoh CompoundYour business
- SEO
- AI search
- Google Ads
- Maps
- Website
- Reviews
- Meta ads
- TikTok
- YouTube
- SMS
- Tracking
Ask AI about SoudCoh
Explore our approach, services and client work with your preferred AI.
Where should your marketing focus next?
A free audit reviews your tracking, search terms and landing pages, then sets out recommended improvements in writing.
What we run
Full-Service
Digital Marketing
From your first campaign to a new website, choose the services that fit your business. We'll help you work out where to start.
01
Search
Reach people looking for your services through Google Ads, organic search and local Maps results.
- Google AdsThe full account: Search, Display, YouTube, Performance Max and Remarketing.
- Search campaignsSearch ads focused on the services your customers need.
- Performance MaxReach customers across Google with clear campaign goals.
- Shopping campaignsShow your products, prices and images to people shopping online.
- YouTube adsIntroduce your business through video advertising.
- Display networkStay in view across the web while people make up their minds.
- RemarketingBring back the people who nearly enquired and then got busy.
- SEO servicesImprove your website's visibility in organic search.
- Local SEOMaps, suburbs and the calls that come from people down the road.
- International SEOHelp customers find the right pages for their country and language.
- E-commerce SEOMake your products easier to find and buy through search.
02
Paid Social
Introduce your business to new audiences and stay in touch with people who have already shown interest.
- Facebook advertisingFacebook campaigns for awareness, enquiries and repeat visits.
- Instagram advertisingFeed, Stories and Reels, cut for the placement rather than reused.
- TikTok marketingShort videos made for how people watch and use TikTok.
- LinkedIn marketingB2B by job title, company and industry — for longer, larger deals.
03
Web & Product
Give customers a clear picture of what you offer, with websites and tools that make the next step easy.
- Website & landing page designClear, fast websites with useful content and simple enquiry paths.
- Custom web appsPortals, booking flows and internal tools when off-the-shelf won't do.
- Lead generationConnect your advertising, landing pages and enquiry follow-up.
- Improve lead qualityFocus your marketing on the work you want to win.
04
Data & AI
Understand how people find your business, what they do on your website and where your marketing needs attention.
- Tracking & analyticsMeasure calls, forms and sales with clearly defined tracking.
- Google Tag ManagerSet up and manage your website's tracking tags.
- Google AnalyticsGoogle Analytics configured around useful business actions.
- Meta PixelMeasure website actions from Facebook and Instagram campaigns.
- Meta Conversions APISend eligible conversion events from your server to Meta.
- LinkedIn Insight TagB2B audiences and conversions, measured properly.
- Generative engine optimisationImprove the clarity and accessibility of your content for AI search.
- AI & automationAgents and automations doing the repetitive work behind the scenes.
05
Advisory
Get help choosing your marketing priorities, assessing new ideas and building your team's skills.
How we work
Care in the details.
Good marketing needs clear expectations, careful preparation and honest reporting. These are the principles behind our work.
- Count recorded calls and submitted forms as enquiries; report page views and phone-button taps separately.
- Match each ad to a relevant page about the service being advertised.
- Review campaign content, targeting and budgets before launch.
- Use the platform's supported call features to make phone contact easy.
- Review ad copy against platform policies and apply feedback from previous reviews.
- Report on the agreed schedule, with the results and next steps clearly explained.
The right page for the right service.
Someone searching for bond cleaning should land on a page about bond cleaning, with the service details and an obvious way to enquire.
Campaigns, website and follow-up, connected.
Explore SoudCoh CompoundThe SoudCoh Group
One studio.
Five divisions.
SoudCoh brings together marketing, technology, public-sector work, research and creative services. Explore the teams and the kinds of projects they can help with.
- MarketingMarketing for your next stage.Performance media, brand and growth.
- TechnologySoftware for the way you work.Custom platforms, portals and business tools.
- Public SectorSupport for public-sector projects.Planning and delivery for councils, agencies and institutions.
- ResearchResearch to inform decisions.Survey design, consultation and analysis.
- CreativeCreative work for places and people.Place branding, public art, civic publishing.
Who we do this for
Your size changes
the whole plan.
Your budget, team and goals shape the work. We help sole traders, growing businesses and larger organisations choose an approach they can put into practice.
How to tell which one is yours
Start with how your team works and the support you need.
- One person decides the marketing budget, usually between jobsSmall business
- You have a sales team and want better lead qualityGrowing companies
- A campaign needs sign-off from legal, brand and a division headEnterprise and government
These are starting points. We'll talk through your team, goals and approval process before recommending a plan.
- Small businessYou run the business. We help bring in the next enquiry.You are hereFor owners and small teams serving a local or regional market, with limited time to manage marketing themselves.What changesWe choose a manageable starting point, focus on the services you want to sell and report on enquiries and their cost.
- Growing companiesYour business is growing. Your marketing needs to keep up.You are hereFor businesses with an established offer, a sales process and plans to reach more customers or enter new markets.What changesWe review the channels together, test new creative and use feedback from your sales team to improve lead quality.
- Enterprise and governmentMarketing support for larger teams and complex projects.You are hereDivisions running their own campaigns with their own agencies. Long, multi-touch sales cycles. Procurement, compliance and records requirements before anything can go live.What changesWe agree on responsibilities, approvals and reporting before work starts, with a plan that fits your team's procurement and review requirements.
We recommend a minimum of A$5,000 a month in ad spend for most businesses. Management fees are quoted separately around the work, with month-to-month terms. The first call is free.
Compare all threeWhere we work
Same method.
Different details.
The same method for every account. What changes is what we already know about your industry's searches.
Find your industry
11 industries have their own page with service plans, common questions and relevant client work.
Not listed? We also run campaigns in other industries.
Also currently running
- Professional services
- Healthcare
- Education
- Property
- Technology and SaaS
- Manufacturing
- Online retail
- Security install
- Cultural and public sector
A trade starter pack of negatives in every new campaign
Plumbing, electrical and cleaning each have a starter pack of negative keywords, built from the searches that wasted money in the accounts before yours. It goes into every new campaign in that trade before it goes live, and a rebuilt campaign keeps the negatives it already has, so you are not paying again to learn that DIY and job-seeker searches do not book work.
Structured by job, not by trade
End-of-lease, bond-back and emergency are three different searches with different intent and different price sensitivity, and one generic cleaning campaign hides all of it in the noise. We separate them at a level of detail most accounts never reach, so the keyword, the ad and the page all say the same thing, which is most of what Quality Score is actually measuring.
Bidding that follows the industry's weather
Roofing demand arrives in storms. Cornerstone Roofing's account is built to move with that weather rather than sit flat through it, with service-focused ads and quote tracking. A trade with steady, year-round demand is built differently — the structure is chosen for the shape of the demand, not applied by default.
Copy written to the rules your industry is bound by
For mortgage and finance brokers, the offer and the next step need to be clear. We agree who reviews claims, disclosures and creative before launch, then build that review into the campaign plan.
Canberra pest control
Google Ads for a Canberra pest control business.
Not seeing your industry on that list?
Tell us what you sell, who your customers are and what you want to achieve. We'll talk through whether our services are a good fit.
Our process
How We Work
You'll know what's happening, who's doing the work and what comes next. Here's how we get started and keep your marketing moving.
Step 01
Discovery
We start with your business: the services you want to sell, the customers you want to reach and what a good job is worth. We'll also look at what's already working and where you need help.
Step 02
Strategy
We recommend the channels, budget and work to prioritise. You get a clear plan to review, including what we'll measure and what needs to happen before launch.
Step 03
Build and launch
We prepare the campaigns, pages and tracking, check the details with you and test the enquiry process before launch. Once the work is live, we review performance and make changes as we learn.
Step 04
Review and improve
We explain the results, ask about the quality of your enquiries and agree on the next priorities. That might mean refining an offer, improving a page or giving a successful campaign more budget.
Featured wins
Real clients.
Real work.
Explore three client campaigns and what the work did for them — pulled straight from the case-study library. Click any card for the full breakdown.
Cleaning campaigns across servicesMelbourneEnd-of-lease, carpet, office, hospitality and specialist cleaning campaigns.Boost Cleaning MelbourneResidential and commercial cleaning · MelbourneA focused first four weeksLaunchGoogle Ads, cleaning service pages and a clearer route to an enquiry.Kleening Crew SydneyCleaning · SydneyCleaning campaigns for BrisbaneLocalA separate city campaign with relevant services, website content and enquiries.Kleening Crew BrisbaneCleaning · Brisbane
What our clients actually say
Client feedback on Google
Let's look at your marketing.
We'll review your ads, search visibility, tracking and landing pages, then recommend where to focus.
FAQ
Frequently Asked Questions
Everything you need to know about working with SoudCoh
Have more questions? Let's chat!
Book a callSoudCoh is an Australian digital marketing agency, headquartered in Melbourne at West Tower, Level 4/608 St Kilda Rd. Founded in 2024 by Rohit Sood, it helps businesses, especially trade and home-service businesses, win more enquiries through Google Ads, SEO, AI search (GEO), websites and tracking. It has 250+ active client engagements across Australia, the UK, the UAE, Saudi Arabia and New Zealand, and publishes its client case studies, with results, on soudcoh.com.
We plan and manage digital marketing, including Google Ads, paid social, SEO, websites and conversion tracking. We also help with e-commerce, custom web apps, AI search and marketing advice. You can start with one service or ask us to bring several together around your business goals.
Ad spend and our management fee are two separate numbers. We recommend a minimum of A$5,000 a month in ad spend for most businesses; the largest companies we work with invest up to A$30,000 a day. What a lead costs depends on your industry, and each industry page shows the typical figure. We quote management fees around the work you need, with flexible month-to-month terms and no lock-in. The first call is free, and we'll explain the costs before you decide.
Search ads can bring calls and form enquiries within hours of going live. In SoudCoh's research on newly launched accounts, month-2 enquiries ran at a median 1.9 times month 1 and month 4 at 2.2 times (month 1 is usually a part-month). SEO and content build over months rather than weeks. Explore the Kleening Crew launch, Aussie Plumbing's established search campaigns and WELND's website and paid-social work to see different approaches. We agree on the goals and reporting before the work begins.
Yes. We're based in Melbourne and work with businesses across Australia, the United Kingdom, Saudi Arabia, the United Arab Emirates and New Zealand. We plan around the places you serve, the customers you want to reach and the time zones your team works in.
Much of our work is with trades and service businesses, including plumbing, electrical, cleaning, roofing and HVAC. We also work across finance, property, healthcare, professional services, online retail and the public sector. The plan changes with your customers, sales process and goals; an emergency call-out needs a different approach from a considered purchase.
We work on the advertising, landing pages and tracking together, then review enquiry costs and lead quality with you. Where your sales records allow it, we can also assess which enquiries become jobs. SoudCoh owns and runs the Google Ads account under its standard arrangement, with visibility into performance and spend. Ownership and handover options are available to discuss for long-term marketing agreements.
Your free marketing audit
A real audit.
Not a pitch deck.
Get a clear view of your current marketing and the improvements worth making first. We'll review your ads, search visibility, tracking and landing pages.
- Review your ad accounts and search visibility
- Check how calls, forms and sales are tracked
- Look at your landing pages and enquiry process
- Get a written list of recommendations to keep
Talk through your next step
Get in touch your way.
Call, send an email or message us on WhatsApp. You can also choose a time to talk.
From planning to launch
Know what's needed before you start.
Spending A$5,000 a month or more on ads? We can help with the campaigns, landing pages and tracking. We'll scope the work and agree on timing with you.
- 01A clear planWe agree on the priorities, responsibilities and launch requirements with you.
- 02Prepared for launchYour campaigns, landing pages and tracking are prepared and checked before launch.
- 03Quality at every stepWe review bids, ad copy and landing pages, then test the enquiry process.
- 04Timing agreed upfrontWe confirm the launch plan once we know the scope, account access and content needed.
Book the audit
Tell us about your business, your current marketing and what you want to achieve. We'll help you work out the next step.
A free conversation about your business, followed by practical recommendations.