Skip to main content
    Proof
    Aussie Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessI-ELEC — a 231-page electrician website for Inner SydneyA plumbing lead on Google Ads: A$141 median, 15 accountsSLS Solicitors — cost per recorded Google Ads conversion down 58.48%Wilco Plumbing — a drains-first website, Sydney and NewcastleHow much should a trade business spend on marketing?State Choice Plumbing — a drains, hot water and gas websiteAussie Drains — a 600-page drain website for SydneyAn electrician lead on Google Ads: A$118 median, 7 accountsAussie Electrical — a 650-page electrical website for SydneyThe most efficient ways for a trade business to get leadsEOL Melbourne — click-to-enquiry rate up from 28% to 33.4%A cleaning lead on Google Ads: A$58 median, 14 accountsAlliance Plumbing — ad spend scaled 1.8× with enquiries up 2.1×, so each enquiry cost lessImpress Blinds — cost per recorded Google Ads conversion down 62.63%FixCare Property — cost per enquiry down 56.36%Rubbish Removal WA — cost per enquiry down 53.18%Floral Cakery — cost per enquiry down 49.82%ILLUMINATE Laser Emporium — cost per enquiry down 48.54%Sydney Fence Painting — cost per enquiry down 33.68%Alliance Plumbing — cost per enquiry down 29.6%Gridless Build Solutions — cost per enquiry down 29.16%FacilityWorx — cost per enquiry down 23.62%Cornerstone Roofing — cost per enquiry down 20.47%Council finance — budgeting and workforce designCouncil planning — clearer approvals and reportingCultural audiences — media strategy and creative conceptsCommunity participation — surveys, maps and project pagesPublic-sector research — survey design and analysisPublic art — site studies and visual conceptsRegional identity — visitor guides and wayfinding conceptsCouncil systems — integration and migration planningA pressure washing business — service-led search campaignsA pressure washing business — a clear enquiry journeyA carpet cleaner — Google Ads built around cleaning servicesA roofing company — campaigns for repairs and restorationA CCTV installer — campaigns for security enquiriesA fence painter — search campaigns for specific surfacesA maintenance business — live in 8 weeks, 3 stacks gone5.0 across every Google review$120M+ in media under management250+ active engagements across five countries
    SoudCoh
    Melbourne · Australia
    Scroll

    Melbourne marketing agency for tradies and trades We build the whole thing.
    Not just the ads.

    SoudCoh is a Melbourne marketing agency for plumbers, electricians, cleaners and other trade businesses across Australia. We build and run the Google Ads, website, SEO and tracking together. Across 37 trade and home-service accounts we manage, a Google Ads enquiry cost a median A$117 in ad spend (Sep 2025 – 24 Sep 2026). Built by operators, judged on the business you actually win.

    Cost per job
    Not cost per click. It's the number your wages come out of.
    A$5K a month to A$30K a day
    Single-suburb tradies through to companies investing up to A$30,000 a day in advertising, and enterprise programmes above that.
    Trades to public sector
    Cleaning, trades, finance, real estate, healthcare, professional services, B2B.
    Yes, e-commerce
    The ad, the product page, the cart, and the customer who comes back.
    Featured client · Boutique Home Centre

    Melbourne, Australia

    Boutique Home Centre

    A Melbourne tile and bathware store, rebuilt on Shopify.

    For a renovation retailer, the website has to do more than display a range. We connected the Shopify store, product content, AI room previews and the practical details of ordering and delivery.

    • Shopify development
    • AI product imagery
    • Product data & automation

    3,592published product pages in the Shopify catalogue

    Boutique Home Centre Shopify homepage with tile promotion and product navigation
    A storefront organised around the renovation
    Boutique Home Centre tile product page with price, box coverage and room visualiser button
    Product detail that helps customers calculate an order

    Explore the range

    Collections, filters and product comparisons help customers work through a substantial catalogue.

    Picture the product

    AI-assisted imagery and a room visualiser help people consider tiles in context.

    Plan the order

    Product dimensions, coverage, pricing and freight enquiries connect browsing with the next step.

    Featured client · WELND

    Australia

    WELND

    A finance website that makes the next step clear.

    WELND brings website design and paid social into one enquiry journey. A warm visual identity, clear lending categories and useful starting points help people understand the offer before they contact the team.

    • Website design
    • Paid social
    • Finance enquiry journeys
    WELND website desktop homepage designed by SoudCoh
    Desktop
    WELND first-home-buyer page with editorial heading and broker contact actions
    Give first-home research a clear reading order

    Make the services clear

    Debt solutions, home loans and business finance each have a place in the website's navigation.

    Offer a useful starting point

    A debt test, calculators and broker contact give visitors a choice of how to begin.

    Connect the ad and the page

    Paid social creative and the website support the same lending conversation.

    Some of who we work with

    Businesses we run campaigns for, grouped by industry.

    Government & civic

    Victoria State Government
    City of Melbourne
    Moomba Festival

    Work we have done for government and civic organisations.

    Websites by SoudCoh

    Built to look the part. Built to bring in work.

    Explore the websites behind the campaigns: considered design, clear service pages and a simple route from the first click to an enquiry.

    • Bayside Plumbing website desktop homepage designed by SoudCoh

      1/3 · Desktop

      Website development

      Bayside Plumbing

      Bayside Plumbing

      PlumbingWebsite designBlocked drains

      Sydney, NSW

      A Sydney plumbing website for Bayside: blocked-drain and area pages, a desktop quote form and a floating mobile call button. See the design breakdown.

      Bayside Plumbing provides plumbing, blocked drains and hot water in Sydney, NSW.

      • Delivered: Blocked-drain pages with a form set to the service. Eastern Suburbs pages explaining local coverage.
      • Outcome: Customers can read about the problem, check the area and call or request a quote from the same website.
      Read full website case study
    • RAKS Quality Plumbing website desktop homepage designed by SoudCoh

      1/3 · Desktop

      Website development

      RAKS Quality Plumbing

      RAKS Quality Plumbing

      PlumbingWebsite designBlocked drains

      North Shore, Sydney

      RAKS Quality Plumbing’s North Shore website: dedicated blocked-drain and hot-water pages, quote forms and a persistent mobile call bar.

      RAKS Quality Plumbing is a plumbing business on Sydney’s North Shore.

      • Delivered: Separate blocked-drain and hot-water pages with matching images. Quote forms asking for the suburb and plumbing issue.
      • Outcome: The finished website gives each plumbing service its own page and keeps calling or requesting a quote easy to find.
      Read full website case study
    • Hi-Tech leather restoration service page with split sofa imagery and a phone action

      1/4 · Give leather restoration its own presentation

      Website development

      Hi-Tech Deep Cleaning

      Hi-Tech Deep Cleaning

      CleaningWebsite designCarpet cleaning

      Melbourne, VIC

      A Melbourne cleaning website that explains carpet and upholstery services with job imagery, process detail and a focused enquiry page.

      Hi-Tech Deep Cleaning provides carpet, upholstery and specialist cleaning in Melbourne, VIC.

      • Delivered: Separate carpet-cleaning and leather-restoration pages. Before-and-after visuals showing the relevant surface.
      • Outcome: Customers can compare the service with the surface they need cleaned and send a specific enquiry.
      Read full website case study
    • Champion Drains blocked-drain introduction beside a fixed-price quote form

      1/2 · Put the immediate problem in plain language

      Website development

      Champion Drains

      Champion Drains

      PlumbingWebsite designPipe relining

      Sydney, NSW

      Champion Drains website design: a detailed drain catalogue organised around the customer’s problem.

      Champion Drains provides drain services in Sydney, NSW.

      • Delivered: A specialist drain-services introduction. A separate drain-clearing page.
      • Outcome: The website gives drain work a clear identity and keeps the enquiry connected to the selected service.
      Read full website case study
    • Eagle Plumbing desktop homepage with quote form beside the pricing message

      1/2 · Desktop homepage

      Website development

      Eagle Plumbing

      Eagle Plumbing

      PlumbingWebsite designBlocked drains

      Sydney and Illawarra, NSW

      A website for Eagle Plumbing across Sydney and the Illawarra, with focused service pages, a visible quote form and straightforward phone contact.

      Eagle Plumbing provides plumbing in Sydney and Illawarra, NSW.

      • Delivered: An opening quote form asking for the suburb, service and problem. A focused blocked-drain page with questions and quote choices.
      • Outcome: The finished website connects local plumbing information with an enquiry that includes the customer’s job details.
      Read full website case study
    • Aussie Plumbing website desktop homepage designed by SoudCoh

      1/3 · Desktop

      Website development

      Aussie Plumbing

      Aussie Plumbing

      PlumbingWebsite designBlocked drains

      Sydney, NSW

      Aussie Plumbing’s Sydney website: service and suburb navigation, a clear emergency-plumbing message and responsive call options, shown in real screenshots.

      Aussie Plumbing provides plumbing, hot water and drainage in Sydney, NSW.

      • Delivered: A blocked-drain page with relevant service and crew images. Hot-water content separating repairs, replacement and continuous-flow installation.
      • Outcome: The website gives different plumbing jobs their own explanations and a clear next step to enquire.
      Read full website case study

    All divisions

    250+

    Active client engagements

    AU · UK · UAE · SA · NZ

    5

    Countries served from Melbourne

    Google Business Profile

    5.0★

    Across every Google review

    Search terms reviewed

    81,722

    Unique searches read and sorted

    Every search that spent money is cut, questioned or backed.

    Google Ads · Sep 2025 – 24 Sep 2026

    108

    Google Ads accounts with spend

    Run under one manager account, with one way of working.

    Every enquiry, every channel

    1

    Business day to first call

    Which rung is costing you most?

    The first call opens your search terms, your tracking and your landing pages, and names the weakest rung.

    What we run

    Full-Service
    Digital Marketing

    Five families, one team. Get found, get chosen, get paid — and know exactly which part of it did the work.

    The refusal list

    What we will not do.

    They hold on every account, including when a client asks and when it would be quicker. One of them came from a mistake, described underneath.

    • Page views or taps on a phone number counted as enquiries.
    • An ad pointed at a page for a different service. On cleaning accounts, a check refuses the push.
    • A campaign switched on before the build has been read end to end.
    • A phone number written into ad text instead of a call asset.
    • A phrasing a platform has already rejected on another account.
    • A report held back because the month went badly.

    A bond-cleaning ad group was once briefed against a carpet-cleaning page.

    The ad was built pointing at the wrong service. We found the mismatch, then one of us wrote the check that now refuses that push on the cleaning accounts we manage.

    The check covers cleaning, where the mistake happened. We name the trade and never the account, because the account did nothing wrong.

    The full list sits inside SoudCoh Compound™, next to the check itself: the actual source, printed on the page.

    Read the refusal list
    The SoudCoh Group

    One studio.
    Five divisions.

    Soudcoh started as a Melbourne marketing agency. We built the other four divisions because clients kept asking us to keep going — into their software, their public-sector work, their research and their civic creative. Same team, same standards, one point of contact.

    Who we do this for

    Your size changes
    the whole plan.

    A sole trader chasing next week's jobs and a national brand defending next year's market share both need advertising. Almost nothing else about the two programmes is the same — the channels, the reporting, the approvals, the speed.

    How to tell which one is yours

    Use who makes the decision, not what the company turns over.

    • One person decides the marketing budget, usually between jobsSmall business
    • There is a sales team, and an argument about lead qualityGrowing companies
    • A campaign needs sign-off from legal, brand and a division headEnterprise and government

    Sitting between two of them is normal. Pick the harder one — it is easier to simplify a programme than to retrofit governance onto one that never had it.

    We recommend a minimum of A$5,000 a month in ad spend for most businesses; the largest companies we work with currently invest up to A$30,000 a day in advertising. Our fees are custom-built around the work, month to month — the first call is free and there is no deck.

    Compare all three
    Where we work

    Same method.
    Different levers.

    We work the same way on a plumbing account and a mortgage brokerage. What changes is what we already know about the auction you are bidding in — and how much of that we can hand you before you have paid for any of it.

    1. A trade starter pack of negatives in every new campaign

      Plumbing, electrical and cleaning each have a starter pack of negative keywords, built from the searches that wasted money in the accounts before yours. It goes into every new campaign in that trade before it goes live, and a rebuilt campaign keeps the negatives it already has, so you are not paying again to learn that DIY and job-seeker searches do not book work.

    2. Structured by job, not by trade

      End-of-lease, bond-back and emergency are three different searches with different intent and different price sensitivity, and one generic cleaning campaign hides all of it in the noise. We separate them at a level of detail most accounts never reach, so the keyword, the ad and the page all say the same thing, which is most of what Quality Score is actually measuring.

    3. Bidding that follows the industry's weather

      Roofing demand arrives in storms. Cornerstone Roofing's account is built to move with that weather rather than sit flat through it, with service-focused ads and quote tracking. A trade with steady, year-round demand is built differently — the structure is chosen for the shape of the demand, not applied by default.

    4. Copy written to the rules your industry is bound by

      For mortgage and finance brokers, the offer and the next step need to be clear. We agree who reviews claims, disclosures and creative before launch, then build that review into the campaign plan.

    Ten industries have a page of their own.

    Explore service plans, customer questions and relevant client work for each industry. See how search campaigns, website design and the enquiry experience can work together.

    We run programmes in many more industries than these. If yours is not one of the ten, that is not a problem — those ten have pages because they ask the same questions often enough to be worth writing down, not because the others are out of scope.

    Also currently running

    • Professional services
    • Healthcare
    • Education
    • Property
    • Technology and SaaS
    • Manufacturing
    • Online retail
    • Security install
    • Cultural and public sector
    Real Google Ads

    The Google ads that actually ran for our clients

    Word for word from client accounts we've run. Every ad below served on Google, built from the headlines we wrote. A click-through rate, where shown, is that ad's own.

    • Sponsored

      Eagle Plumbing

      eagleplumbing247.com/No-CallOut/Sydney

      No Call-Out Fee Plumber | Call Eagle Plumbing Today

      Honest quote before we start. Same-day service across Sydney. Book online in 60 seconds. Same-day plumbing across Sydney and Illawarra. Lifetime workmanship guarantee.

      A real ad we wrote and ran for Eagle Plumbing.

      See the Eagle Plumbing case study
    • Sponsored

      Aussie Electrical

      aussie-electrical.com.au

      Fixed Price, No Surprises | All Electrical Jobs Done

      All electrical work done same day. Lifetime labour guarantee on every job. Book today. Don't wait around for quotes. We give you a fixed price and get it done today.

      A real ad we wrote and ran for Aussie Electrical.

      • Electrician in Sydney
      • 4.4% click-through rate
      See the Aussie Electrical case study
    • Sponsored

      Clean Effortlessly

      cleaneffortless.com.au/EndOfLease/Sydney

      Real Estate Approved | Police-Checked Cleaners

      100% bond back guarantee. Real estate approved checklist. Free quote in 60 seconds. Police-checked, insured Sydney cleaners. Same-day & next-day availability — book today.

      A real ad we wrote and ran for Clean Effortlessly.

      • End of lease cleaning
      • 7.4% click-through rate
      See the Clean Effortlessly case study
    • Sponsored

      Aussie Plumbing

      aussie-plumbing.com.au/RoofVents/Install

      Cut Roof Heat & Damp | Whirlybird Supply & Fit

      Cut roof heat and condensation with a new whirlybird. Supply, install and repair fast. Whirlybird or roof vent install and repair to keep your roof cooler and drier all year.

      A real ad we wrote and ran for Aussie Plumbing.

      • Whirlybirds & vents
      • 9.3% click-through rate
      See the Aussie Plumbing case study

    Want ads like these running for your business?

    Get a free audit

    Not seeing your industry on that list?

    The method does not change; the search vocabulary and the value of a job do. Tell us what you sell and we will say plainly whether we can help.

    Our process

    How We Work

    Four steps, run by a team you'll know by name — from the first conversation to the standing session where we decide what to scale next.

    Step 01

    Discovery

    We sit down and learn the business properly — what you sell, who buys it, what a good customer is worth to you, and where you actually want to be in a year. Not a form. A conversation, with the people who'll be doing the work in the room.

    Step 02

    Strategy

    Our analysts and media buyers go through your numbers together and come back with a plan you can read: which channels, in what order, what we expect each one to do, and what we'd stop doing. You get to push back before anything is built.

    Step 03

    Execute

    We build it — search, social, the website, the tracking — it waits in our approval queue, a real test enquiry goes through every path, and then it goes live. From there we are hands-on: we read the data every day and make the small calls that add up, week after week, and every one of them is written to your change history.

    Step 04

    Report & Scale

    We report on a fixed cadence, in plain English, good news or bad — then we sit down with you and decide together what to double down on and what to cut. That conversation is the whole job.

    The same read, on your own account.

    We open your ads, your search presence, your tracking and your landing pages, and tell you where the money is going.

    FAQ

    Frequently Asked Questions

    Everything you need to know about working with SoudCoh

    Have more questions? Let's chat!

    Book a call

    We're a full-service agency: we build everything that brings you customers, and we run it end to end. Concretely: Google Ads (Search, Shopping, Display, YouTube, Performance Max, Remarketing), Facebook / Instagram / TikTok / LinkedIn ads, local, international and e-commerce SEO, generative engine optimisation, lead generation, websites, landing pages and custom web apps, plus end-to-end tracking and analytics, the AI / GEO layer, and advisory work when you'd rather have us in the room than on the tools.

    Ad spend and our management fee are two separate numbers. We recommend a minimum of A$5,000 a month in ad spend for most businesses; the largest companies we work with invest up to A$30,000 a day. Across 37 trade and home-service accounts we manage, a Google Ads enquiry cost a median A$117 in ad spend (Sep 2025 – 24 Sep 2026). Our management fees aren't published — every engagement is custom-built, so contact us and we'll scope it with you. Flexible month-to-month, no lock-in. The first call is free.

    Search ads can bring calls and form enquiries within hours of going live. In the 8 accounts we launched inside the benchmark window, month-2 enquiries ran at a median 1.9 times month 1 and month 4 at 2.2 times (month 1 is usually a part-month). SEO and content build over months rather than weeks. Explore the Kleening Crew launch, Aussie Plumbing's established search campaigns and WELND's website and paid-social work to see different approaches. We agree on the goals and reporting before the work begins.

    Yes. We're Melbourne-based and run over 250 active client engagements across Australia, the United Kingdom, Saudi Arabia, the United Arab Emirates and New Zealand. Our methodology is digital-first — your location matters less than your conversion infrastructure.

    Cleaning, trades (plumbing, electrical, roofing, painting, HVAC), finance and mortgage, real estate, removals, security install, healthcare, professional services, B2B / SaaS, online retail and cultural / public-sector clients. The method underneath does not change; the levers do, because a plumber's after-hours call and a broker's twelve-week pipeline are not the same problem. We start from whichever number you are judged on — leads, customer acquisition, e-commerce revenue, operations or brand.

    We measure cost-per-job, not cost-per-click. Every campaign is built before a dollar is spent — you click activate when you're ready. We own and run the Google Ads account because the build is proprietary methodology refined across 250+ engagements — bidding architecture, audience stacks, negative-keyword libraries and conversion tracking. You get full-visibility reporting on performance and spend, and on long-term marketing agreements ownership and handover options are available to discuss.

    Free audit · No pitch deck

    A real audit.
    Not a pitch deck.

    We open your ads, your search presence, your tracking and your landing pages — and tell you exactly where the money is leaking.

    • We open your ad accounts and your search presence, live
    • We trace every tracking signal end-to-end
    • We grade your landing pages against what converts
    • You leave with a written list of leaks — yours to action with us or anyone else
    First call inside 1 business day

    Pick a channel. We'll be on it.

    WhatsApp, phone, email or calendar — a real person, usually the same week, and no script.

    Built fast. Built right.

    Most small businesses are live within the week.

    Spending A$5,000 a month or more on ads? We can build campaigns, landing pages and tracking — usually live within the week, depending on how aggressive your goals are.

    1. 01Aggressive paceA pod of specialists working in parallel — not one person juggling 12 accounts.
    2. 02Built before liveCampaigns, landing pages, tracking. Stacked and QA'd before a dollar is spent.
    3. 03Quality at every stepTwo-eye check on bidding, copy, landing page and tracking. Nothing ships sloppy.
    4. 04Usually live in a weekMost businesses from A$5,000 a month in ad spend — campaigns, pages and tracking, often live within the week.

    Book the audit

    One conversation, the whole thing on the table — where you are now, where you want to get to, and what it takes.

    No pitch deck. No upsell. Just a real conversation and a written list of leaks.