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Google Ads
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Why Your Business Needs Google Ads
Maximise your digital impact and drive your business forward with the unmatched reach and targeting accuracy of Google Ads – where every click takes you closer to achieving your marketing objectives.
Purchase Intent
People using a search engine often have buying intent, meaning they are actively seeking products or services related to the keywords they type in. For instance, if someone searches for “hairdresser Sydney,” they are likely planning to book an appointment in Sydney in the near future.
Target Your Audience Precisely
With Google Ads, you can target the exact location where you want your ad to appear, ensuring only people in that area (like Sydney) see it. You can also refine your audience by factors such as time of day, language, device type, and more. This precision is what makes Google Ads so effective.
Supercharge Your ROI
PPC is ideal for new businesses or product launches, delivering quick results (faster than SEO) and allowing you to scale fast for turbocharged ROI. It also helps identify valuable keywords and audiences for SEO and other campaigns, saving you time and budget. Quality link building is crucial for Local SEO success.
Pay Only Per Click
Here’s the game-changer: you only pay when someone clicks on your ad. Unlike other ads that cost the same regardless of engagement, Google Ads ensures smarter spending. That’s why Local SEO prioritises directories, Google My Business, and social profiles—key to boosting your local search results.
Campaigns That Scale with Your Business
Google Ads is highly scalable. If a campaign is converting well, simply increasing your PPC budget can boost leads and profits. You can also test ad copy to see what works, applying those insights across your digital strategy. For Local SEO, reviews are key to improving your Google rankings.
The Ultimate Tool in Your Arsenal
We’re not suggesting you rely solely on PPC – but our experience proves it’s most effective when integrated into a strong digital marketing strategy. Our work with Hello Molly, an online fashion brand, delivered an impressive 6:1 ROI from AdWords alone! To unlock the full revenue-boosting potential of AdWords, call in the experts.
You could double your revenue with PPC advertising.
We’re not just another Google Ads agency – we’re Australia’s fastest-growing digital marketing powerhouse.
Snatch Clicks from Your Competitors.
Climbing to the top of search results isn't a mystery. With precise Google Ads management, businesses in Melbourne, Brisbane, and Sydney can achieve top positions faster than expected. For immediate results you can measure, partner with a Google Premier Partner agency that knows the ins and outs of SEM success.
PPC advertising means you only pay for the clicks that matter - from customers actively searching for your business. With half of all search clicks going to the top three paid ads, it's clear that your business should be there.
Snatch Clicks from Your Competitors.
Climbing to the top of search results isn't a mystery. With precise Google Ads management, businesses in Melbourne, Brisbane, and Sydney can achieve top positions faster than expected. For immediate results you can measure, partner with a Google Premier Partner agency that knows the ins and outs of SEM success.
PPC advertising means you only pay for the clicks that matter - from customers actively searching for your business. With half of all search clicks going to the top three paid ads, it's clear that your business should be there.
Our Approach to Delivering Results
At the heart of every successful campaign lies a strategy grounded in data, creativity, and precision. Our approach combines deep industry insight with hands-on execution to drive measurable outcomes across every touchpoint.
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Efficient Google Ads Management
Our lead generation strategy begins with in-depth audience research to identify your ideal customer base. By using advanced targeting techniques, we pinpoint the demographics, interests, and behaviours that align with your business goals. Whether you're in real estate, B2B, B2C or retail, our research ensures that each lead we generate is highly relevant, helping you focus on prospects most likely to convert. With Soudcoh’s data-driven approach to lead generation, your business gains access to a steady stream of quality leads across Australia.
Account Structure
The first step in creating a successful Google Ads campaign is establishing a strong foundation. We carefully structure your account to ensure it’s organised, relevant, and aligned with your business goals. By effectively segmenting campaigns and ad groups, we optimise targeting and budget allocation for maximum impact.
Your Google Ads Strategy for Success
Our team leverages key insights to craft your 6-month strategy. The evaluation process includes, but is not limited to:
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Enlist the Support of a Google Premier Partner
Expand your reach across the web with finely tuned PPC services that target ready-to-buy prospects at the ideal moment in their journey. As a Google Partner, we’ll help you generate quick sales and sustainable long-term results that drive revenue growth.
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Google Ads
Gain a competitive edge – appear only when users are actively searching for your services and pay only when they take action.
Certified Partnerships That Give You the Edge
SoudCoh Is a Certified Meta Business Partner, Klaviyo Gold Tier Agency, and Google Ads Expert. We’re proud to be certified by the world’s most powerful marketing platforms. That means priority access, beta tools, faster support — and better outcomes for your brand.
TikTok Gold Academy Partner
Leverage the world's fastest-growing platform for maximum impact.
Top 3% Google Premier Partner
Get priority access to the latest advertising technologies.
SEMrush Agency Partner
Certified partnership to secure your spot on Google Page 1.
Meta Business Partner
We skip the queue for premium customer service.
Hubspot Certified Partner
We get exclusive early access to new platform features.
Klaviyo Partner
Get priority access to the latest email marketing technologies.
Get in touch
Looking for an Ad Campaign that Delivers Results?
Double Your Return with PPC Advertising.
On average, for every dollar you invest in your PPC campaign, you'll earn $2 in return. Where else can you expect such a strong ROI? SEM (search engine marketing) drives more traffic, clicks, conversions, and boosts brand awareness.
As a Google Ads network partner, SoudCoh can create highly targeted ads that reach your customers at the perfect moment – when they're ready to buy. The competition may be fierce, but our PPC services come backed with the research and insights needed to outshine them and dominate the Australian market.
As a Google Ads network partner, SoudCoh can create highly targeted ads that reach your customers at the perfect moment – when they're ready to buy. The competition may be fierce, but our PPC services come backed with the research and insights needed to outshine them and dominate the Australian market.
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Browse Success Stories
Everything we do revolves around strategy. We design and execute strong, impactful campaigns that align with your business goals, ensuring powerful and effective results. Browse our evolving collection of case studies.
Lead Generation
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Lead Nurturing
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Aussie Outdoor Blinds
SoudCoh created high-converting video ads, built smart audiences, integrated a custom CRM, and optimised lead tracking—delivering better-quality leads and consistent growth for Aussie Outdoor Blinds.
Lead Generation
All Case Studies
Lead Nurturing
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Asquired Square
SoudCoh crafted a high-converting video ad campaign, integrated leads into Susanna’s CRM, and delivered qualified property buyer leads at just $4 each across Sydney and Brisbane.
Lead Generation
All Case Studies
Lead Nurturing
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Ni Advocacy
SoudCoh helped Ni Advocacy turn social views into high-quality leads using targeted video ads, CRM automation, and sharp retargeting strategies.
Frequently Asked Questions About Google Ads
Everything you need to know about Google Ads. Can’t find the answer you’re looking for? Please chat to our friendly team.
What Are Google Ads?
You’ve probably heard of Google Ads, but what exactly are they, and how do they work?
Google Ads appear on Google’s search engine results pages when you search for a specific key phrase. They’re a paid advertising method that helps businesses get their products or services in front of potential customers—and they’re incredibly effective!
Google Ads come in two main types: text ads and display ads. Text ads are brief, written snippets that show up at the top of Google’s search results, above the organic listings. Display ads, on the other hand, are visual and can be static or animated images. Unlike text ads, display ads don’t always include text but can be equally engaging.
Both types of ads can be precisely targeted based on keywords, location, device type, operating system, or even browsing behaviour. For example, they can be tailored to reach users who visit specific websites before or after seeing an ad—making Google Ads a flexible and powerful tool for reaching your audience.
Google Ads appear on Google’s search engine results pages when you search for a specific key phrase. They’re a paid advertising method that helps businesses get their products or services in front of potential customers—and they’re incredibly effective!
Google Ads come in two main types: text ads and display ads. Text ads are brief, written snippets that show up at the top of Google’s search results, above the organic listings. Display ads, on the other hand, are visual and can be static or animated images. Unlike text ads, display ads don’t always include text but can be equally engaging.
Both types of ads can be precisely targeted based on keywords, location, device type, operating system, or even browsing behaviour. For example, they can be tailored to reach users who visit specific websites before or after seeing an ad—making Google Ads a flexible and powerful tool for reaching your audience.
How Google Ads Work
Google Ads work by focusing on keywords—specific words or phrases that people use when searching online. Think of them as the terms someone might type into a search engine. However, these ads don’t just appear on search engine results pages; they can also show up on other websites.
Your ad is triggered only when someone searches for the keyword or phrase you’ve selected. This means even if a potential customer doesn’t know the exact name of your product, they can still find your ad. Google Ads are an excellent way to target specific audience segments, ensuring your advertising budget is spent effectively rather than broadly.
Your ad is triggered only when someone searches for the keyword or phrase you’ve selected. This means even if a potential customer doesn’t know the exact name of your product, they can still find your ad. Google Ads are an excellent way to target specific audience segments, ensuring your advertising budget is spent effectively rather than broadly.
Why Choose a Google Premier Partner?
First and foremost, to earn Google Premier Partner status, an agency must meet Google’s strict criteria in three key areas: certification, ad spend, and performance. As a Google Premier Partner, Impressive has proven expertise, a solid track record of high-performing campaigns, and extensive experience managing them. Agencies with this status know exactly how to elevate your business and make it stand out.
How do I track ROI from my Google Ads?
To track ROI, you'll need to set up conversion tracking in Google Ads. If you're driving traffic to your website through Google Ads, this tool lets you monitor how many visitors from your ads convert and the revenue generated. This helps you determine the cost per new
customer and assess whether it's worthwhile to invest further in Google Ads for that specific keyword or campaign.
customer and assess whether it's worthwhile to invest further in Google Ads for that specific keyword or campaign.
Does Google Ads Impact SEO?
No, Google Ads do not affect SEO. Here's why:
Google Ads are paid advertisements that appear in Google search results for specific search terms. They help your business appear on search result pages, but they don't impact your organic ranking. When it comes to ranking organically on Google, the most important factors are the quality of your website content and how well it's optimised for search engines.
Organic search and paid search operate independently of each other and won't influence each other when executed separately.
Google Ads are paid advertisements that appear in Google search results for specific search terms. They help your business appear on search result pages, but they don't impact your organic ranking. When it comes to ranking organically on Google, the most important factors are the quality of your website content and how well it's optimised for search engines.
Organic search and paid search operate independently of each other and won't influence each other when executed separately.
Which Businesses Should Use Google Ads?
In short, if you have a business, you should be using Google Ads.
When planning a marketing strategy, one of the first things you do is see what other businesses are doing to get noticed. It’s clear that Google Ads is one of the most effective ways to get your message out and convert leads into customers. Whether you’re a global corporation or a local small business, Google Ads can work for you. You can adjust your ad spend to fit your budget and target the right audience. With Google Ads, you’ll never waste money; you'll only reach the people actively searching for what you offer.
When planning a marketing strategy, one of the first things you do is see what other businesses are doing to get noticed. It’s clear that Google Ads is one of the most effective ways to get your message out and convert leads into customers. Whether you’re a global corporation or a local small business, Google Ads can work for you. You can adjust your ad spend to fit your budget and target the right audience. With Google Ads, you’ll never waste money; you'll only reach the people actively searching for what you offer.
Where Do Google Ads Appear on the SERPs?
On the Google SERP, Google Ads can appear either above or below the organic search results, depending on their performance. They look similar to organic results but are clearly marked with the label 'ad', so you can easily distinguish them—if you know where to look.
What is Pay-Per-Click (PPC)?
PPC, or "Pay-Per-Click," is an advertising model where you pay each time someone clicks on your ad. It's an effective way to drive traffic to your website, especially if you have a limited budget for traditional advertising. PPC is also great for promoting new products or services without requiring a large investment of time or money on marketing.
Still have questions?
Can’t find the answer you’re looking for? Please chat to our friendly team.
