#1 Google Ads Management Agency
in Australia

You’ve probably heard of Google Ads, but what exactly are they, and how do they work?

Google Ads appear on Google’s search engine results pages when you search for a specific key phrase. They’re a paid advertising method that helps businesses get their products or services in front of potential customers—and they’re incredibly effective!

Google Ads come in two main types: text ads and display ads. Text ads are brief, written snippets that show up at the top of Google’s search results, above the organic listings. Display ads, on the other hand, are visual and can be static or animated images. Unlike text ads, display ads don’t always include text but can be equally engaging.
Both types of ads can be precisely targeted based on keywords, location, device type, operating system, or even browsing behaviour. For example, they can be tailored to reach users who visit specific websites before or after seeing an ad—making Google Ads a flexible and powerful tool for reaching your audience.

Google Ads work by focusing on keywords—specific words or phrases that people use when searching online. Think of them as the terms someone might type into a search engine. However, these ads don’t just appear on search engine results pages; they can also show up on other websites.

Your ad is triggered only when someone searches for the keyword or phrase you’ve selected. This means even if a potential customer doesn’t know the exact name of your product, they can still find your ad. Google Ads are an excellent way to target specific audience segments, ensuring your advertising budget is spent effectively rather than broadly.

First and foremost, to earn Google Premier Partner status, an agency must meet Google’s strict criteria in three key areas: certification, ad spend, and performance. As a Google Premier Partner, Impressive has proven expertise, a solid track record of high-performing campaigns, and extensive experience managing them. Agencies with this status know exactly how to elevate your business and make it stand out.

To track ROI, you'll need to set up conversion tracking in Google Ads. If you're driving traffic to your website through Google Ads, this tool lets you monitor how many visitors from your ads convert and the revenue generated. This helps you determine the cost per new
customer and assess whether it's worthwhile to invest further in Google Ads for that specific keyword or campaign.

No, Google Ads do not affect SEO. Here's why:

Google Ads are paid advertisements that appear in Google search results for specific search terms. They help your business appear on search result pages, but they don't impact your organic ranking. When it comes to ranking organically on Google, the most important factors are the quality of your website content and how well it's optimised for search engines.

Organic search and paid search operate independently of each other and won't influence each other when executed separately.

In short, if you have a business, you should be using Google Ads.

When planning a marketing strategy, one of the first things you do is see what other businesses are doing to get noticed. It’s clear that Google Ads is one of the most effective ways to get your message out and convert leads into customers. Whether you’re a global corporation or a local small business, Google Ads can work for you. You can adjust your ad spend to fit your budget and target the right audience. With Google Ads, you’ll never waste money; you'll only reach the people actively searching for what you offer.

On the Google SERP, Google Ads can appear either above or below the organic search results, depending on their performance. They look similar to organic results but are clearly marked with the label 'ad', so you can easily distinguish them—if you know where to look.

PPC, or "Pay-Per-Click," is an advertising model where you pay each time someone clicks on your ad. It's an effective way to drive traffic to your website, especially if you have a limited budget for traditional advertising. PPC is also great for promoting new products or services without requiring a large investment of time or money on marketing.