Empowering Teams Through Advisory and Guidance.
We work with marketing teams to enhance capability, confidence, and strategic clarity. Our advisory sessions focus on improving how teams plan, execute, and measure marketing performance — helping them work smarter, not harder..
What we do
Growth Advisory for Modern Teams
We bring together strategists, data scientists, and growth marketers with consulting precision building custom, cross-functional teams that plug seamlessly into your business and operate as your in-house growth engine.
Digital Marketing Fundamentals
Clarify audience behaviour and targeting
Define marketing goals and KPIs
Strengthen brand consistency across channels
Build a sustainable marketing framework
Paid Media Strategy & Optimization
Review ad account structure and targeting
Evaluate keyword, creative, and bidding strategies
Recommend budget allocation improvements
Align campaigns with business objectives
Marketing Automation & AI Tools forBusiness
Recommend tools suited to business goals
Streamline repetitive marketing processes
Improve lead nurturing and communication workflows
Integrate AI tools for smarter insights
Analytics, Tracking & Attribution
Audit data collection and conversion tracking
Identify reporting gaps and inconsistencies
Simplify KPI dashboards and metrics
Improve attribution clarity across channels
Our Google Ads Process
Fine Tuned Specifically for Lead Generation
Onboarding
We start by understanding your business inside out - your goals, audience, and sales process. This helps us create a lead generation strategy that aligns with how your customers actually buy.
Deep Keyword Intelligence
We don’t just pick keywords - we uncover high-intent search terms that attract real buyers in your market. Our keyword strategy is built to capture leads, not random clicks.
Competitor Gap Analysis
We analyse your top competitors’ Google Ads performance to identify opportunities they’ve missed - and position your campaigns to outperform them where it matters most.
Audience Segmentation & Targeting
We define your ideal customer groups and segment them for precision targeting, ensuring every ad speaks directly to the people most likely to convert.
Ad Copy & Campaign Buildout
Our creative and strategy teams craft compelling ad copy and campaign structures designed to drive engagement, clicks, and conversions - not just impressions.
Landing Page Optimisation
Your landing page is where the sale happens. We optimise every element - from headlines to CTAs - to maximise conversion rates and deliver qualified leads. If we extra extra like you we may even build you a complimentary Landing Page/Complete Website.
Conversion Tracking Setup
We implement advanced tracking systems to monitor every lead source and conversion point, giving you full visibility on where your best results come from. It's about knowing which search terms actually led to real revenue and your highest paying clients.
A/B Testing & Experimentation
From ad variations to landing page layouts, we continuously test to discover what delivers the highest ROI - then scale the winners.
Ongoing Campaign Optimisation
We tweak, refine, and enhance campaigns weekly, ensuring performance improves week over week through continuous data analysis. We are known for generating the highest quality leads, because we have a team of A Players that perform every day.
Click Fraud Monitoring
We protect your budget by actively monitoring and filtering out fake or low-quality clicks, so every dollar goes toward genuine leads. This does not happen as much as you think, but keeping a regular eye on things once a week does help.
Reporting & Performance Insights
You get transparent, easy-to-understand reports with insights that tie every click and conversion back to your business goals. At SoudCoh we take reporting very seriously. Hand Written reports, with real recommendations.
Fortnightly Growth Strategy Sessions
Every 2 weeks we meet with you to review results, discuss new growth opportunities, and plan next steps for scaling your lead generation efforts.
