Key Results and Impact
3-Step Conversion Journey Activated
About Asquired Square
When Sydney-based buyers agent Susanna from Asquired Square reached out, she had one goal — more high-quality leads. Known for uncovering off-market property gems across Sydney and Brisbane, her agency helps clients invest smartly, downsize confidently, and find dream homes others never even see. With Susanna’s charisma on camera, we saw the perfect opportunity for a video-led campaign that would turn browsers into buyers.
The Challenge
Mismatch Between Message and Market
Despite her strong reputation, Susanna’s digital presence wasn’t cutting through.
Too Much Manual Work
Her CRM was solid but disconnected. Every new enquiry meant hours of admin
Unqualified Leads = Wasted Time
Many enquiries weren’t serious. Without a pre-qualification process
Over-Reliance on Referrals
Referrals kept things afloat, but they weren’t scalable.
Our Strategic Approach
Strategy
To get Susanna’s phone ringing, we designed a campaign that spotlighted her strengths — authentic on-camera delivery, deep market knowledge, and a strong local presence. Every element was crafted to qualify leads faster and feed her CRM automatically.
Compelling Scripts with Killer Hooks
We wrote thumb-stopping scripts packed with personality. Each ad spoke to different audience types — from aspiring investors to downsizers — sparking emotional responses that drove clicks and conversions.
Precision Targeting by Location & Intent
Using Meta Ads Manager, we targeted Sydney and Brisbane audiences based on property interest and investment behaviour, ensuring every ad reached people ready to act.
CRM Integration via Custom API
We synced Facebook lead forms directly into her custom CRM via API, eliminating manual work. Each verified lead landed in her system instantly, ready for follow-up.
Double-Layer Lead Qualification
SMS verification and investment profiling filtered out the tyre-kickers. Only serious, financially-ready buyers made it through.
Target Audience
Our campaign zeroed in on Sydney and Brisbane buyers and investors aged 30–55 professionals ready to purchase, upgrade, or invest smartly. We focused on financially capable individuals seeking off-market opportunities, downsizers planning their next move, and first-time investors eager to build wealth through property. Each ad spoke directly to their goals, using language that matched their motivations and mindset.
Services
We delivered a fully connected digital lead-gen engine designed for scalability and efficiency.
Facebook and Instagram Ad Campaigns
Video Scriptwriting & Storyboarding
Lead Qualification Funnel Setup
Custom CRM Integration via API
Audience Targeting & Ad Optimisation
Creative Testing & Hook Refinement
The campaign didn’t just work – it exploded. Within just a few weeks, Susanna’s CRM was overflowing with qualified leads that fit her exact buyer profile.
3-Step Conversion Journey Activated
Why This Matters
This campaign proved that when strategy meets authenticity, the results speak for themselves. By blending compelling storytelling with smart automation, we helped Asquired Square scale without sacrificing quality. Now, Susanna’s pipeline runs on autopilot — freeing her to focus on what she does best: helping clients find their perfect property.
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