Key Results and Impact
increase in qualified leads
growth in monthly revenue
Doubled team size from 3 to 6 staff
Booked out 2 months ahead
Higher engagement and trust via Messenger
About Like Cleaning Group
When Vahid from Like Cleaning Group stumbled upon our ad campaign, he saw an opportunity to take his booming Adelaide-based cleaning business to new heights. Already known for spotless service and five-star ratings, his next big move was selling cleaning franchises to ambitious Aussies. The goal? Find driven entrepreneurs who wanted to build their own success story under the Like Cleaning banner.
The Challenge
Unqualified Leads Wasting Time
The previous campaigns flooded Vahid’s inbox with people who weren’t serious buyers.
Confusing Messaging from Past Campaigns
Old ads missed the mark entirely. They failed to explain that this was a franchise opportunity.
No Process to Nurture and Convert Prospects
Even when someone showed interest, there was no system to manage or follow up effectively.
Our Strategic Approach
Strategy
We knew the fix wasn’t more noise—it was sharper storytelling and smarter targeting. We focused on clarity, credibility, and conversions.
Clear-Cut Messaging That Hit Hard
We rebuilt the ad strategy from scratch with one powerful rule: zero confusion. Each ad boldly stated this was a franchise investment, not a job. Simple, direct, and impossible to misread.
UGC Ads That Felt Real and Relatable
We brought authenticity to life with user-generated content. Real people wore Like Cleaning uniforms and shared what it’s like to own a franchise—relatable, trustworthy, and totally scroll-stopping.
CRM Setup to Close the Loop
To help Vahid manage leads like a pro, we built a custom CRM. Every inquiry, call, and meeting was tracked—making it easier to close deals and scale up.
Visuals That Sealed the Deal
Every ad told a story. Real franchisees, five-star reviews, and genuine testimonials were front and centre. The result? Instant trust and undeniable credibility.
Target Audience
We zeroed in on ambitious, entrepreneurial Australians looking to own a proven business model—not just find a job. Our ideal audience included driven individuals aged 25–45 with strong work ethics, some capital to invest, and a passion for building something of their own. By filtering for financially ready, business-minded prospects, we ensured every lead was motivated, qualified, and eager to join the Like Cleaning Group success story.
Services
To turn chaos into clean conversions, we rolled out a full-service marketing strategy built to drive results.
UGC video ad creation
CRM development and integration
Paid social campaign management
Funnel design and lead qualification
Creative copywriting and visual production
Data tracking and performance optimisation
The outcome was a total game-changer. Like Cleaning Group went from zero conversions to a franchise frenzy.
new franchises sold in 5 months
consistent franchisees joining monthly
reduction in wasted ad spend
Clear CRM pipeline boosting in-person conversions
Why This Matters
This campaign proved that when clarity meets creativity, results explode. Like Cleaning Group transformed its marketing from messy and confusing to a fine-tuned franchise-selling machine. With a clear message, authentic storytelling, and smart systems, Vahid didn’t just gain franchisees—he gained a nationwide growth engine. The success story continues, and the Like Cleaning brand is only getting stronger.
.jpg)
