Key Results and Impact
increase in warm, ready-to-convert enquiries.
onversion rates up by 60%.
Average speed improved by 42%
Top 10 rankings for key cleaning services.
About Made2Clean
Made2Clean has long been a trusted name in Melbourne’s commercial cleaning scene, serving schools, offices, warehouses, and medical centres with spotless precision. But their digital presence didn’t match their real-world reputation. Their website was clunky, slow, and invisible online — a major disconnect for a brand built on professionalism. Our mission? Build a conversion machine that captures leads, inspires trust, and mirrors their premium service from the very first click.
The Challenge
Outdated Design
The site looked more 2005 than 2025, failing to reflect the polished professionalism of a premium cleaning company.
Zero Mobile Optimisation
On phones and tablets, users had to pinch, zoom, and squint just to find a quote button.
Vague Messaging
Visitors couldn’t tell who Made2Clean was, what they offered, or why they were worth trusting.
One Page for All Services
Twenty-one unique services were crammed into one messy page. No structure, no SEO, no clarity.
Poor Conversion Flow
No clear CTAs, no forms, and no reason to stay.
No Local Visibility
Despite serving over 25 suburbs, Made2Clean didn’t show up in local search results.
Our Strategic Approach
Strategy
We didn’t just refresh the site — we rebuilt it from the ground up. The strategy? Conversion first, trust always, and scalability built in for future growth.
Brand Identity Revamp
We gave Made2Clean a new tone of voice, sleek design, and modern aesthetic that instantly communicated professionalism and quality.
Structured Service Pages
Each of the 21 services now has its own keyword-optimised page — clean layouts, clear CTAs, and relevant visuals to keep users engaged.
Conversion-Driven Design
CTA buttons placed exactly where users need them. Forms at the top and bottom of key pages to turn clicks into clients seamlessly.
Transparency & Trust
A rich About section — “Who We Are”, “Our Process”, and “FAQs” — built to answer objections before they arise.
Local SEO Optimisation
A rich About section — “Who We Are”, “Our Process”, and “FAQs” — built to answer objections before they arise.
Built for Mobile and Growth
Service areas were expanded with suburb-specific keywords and schema, boosting local visibility and setting the stage for suburb pages later.
Target Audience
Made2Clean’s website relaunch was designed for Melbourne-based businesses that demand spotless commercial cleaning and professional reliability. This included schools, offices, warehouses, gyms, and medical centres — industries where hygiene and presentation are non-negotiable. The new site speaks directly to decision-makers like facility managers, business owners, and operations leads who value efficiency, trust, and consistency from their cleaning partner.
Services
We delivered a complete digital overhaul designed for performance, trust, and conversion.
Website design and development
SEO copywriting and structure
Conversion rate optimisation
Local SEO setup
UX/UI revamp
Mobile optimisation
Brand tone and messaging
Lead generation strategy
Within weeks of launch, the difference was undeniable. The new site didn’t just look great — it performed.
increase in warm, ready-to-convert enquiries.
onversion rates up by 60%.
Average speed improved by 42%
Top 10 rankings for key cleaning services.
Why This Matters
Made2Clean’s new digital presence proves that great design isn’t decoration — it’s strategy. By focusing on clarity, structure, and trust, the brand now wins online the same way it wins offline: through professionalism and precision. Their website isn’t just an online space — it’s their best salesperson, working 24/7 to bring in leads, build credibility, and scale their success across Melbourne.
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