Campaign Breakdown
When SoudCoh took on Msaha, a thriving wellness platform targeting Arabic-speaking professionals, we knew it needed more than just a pretty ad. It needed a sizzling, results-driven funnel with serious magnetic pull. Our goal? To supercharge lead generation through Meta ads, break through digital noise with culturally tuned creative, and rack up a juicy volume of high-quality prospects.
We rolled out a roaring campaign using a mix of high-converting videos and scroll-stopping image creatives. The ads were optimised for Meta Leads, targeting high-intent users in Arabic using native language not just for translation, but for true cultural resonance. Every asset was tailored: Arabic headlines, thumb-stopping visuals, and lead forms fine-tuned for seamless conversions.The results? A booming performance. One of the top video ads pulled in 28 red-hot leads with a reach of 4,650. Image creatives followed closely behind, generating impressive numbers and high engagement. Overall, the strategy delivered a strong lead-to-reach ratio and carved a high-performing model for Arabic-language campaigns on Meta.
SoudCoh didn’t just run ads. We ran the show with electrified precision.
The Problem – Leads Were Slipping Through the Cracks
Launching a lead generation campaign in Arabic isn’t just about hitting 'translate' and hoping for clicks. It’s about speaking to the soul of the audience. That was our first challenge with Msaha: build trust, clarity, and value for a demographic that tunes out at the first whiff of generic.
Here’s what we faced:
Cultural Resonance Over Translation
Many brands slap Arabic onto generic English copy, but it just doesn't land. Msaha needed messaging that felt local, emotional, and personal.We crafted punchy headlines and ad copy written natively in Arabic, not translated. From the choice of colloquial expressions to the psychological triggers, every line was dialled into the emotional core of the audience. This shifted perception from 'just another ad' to 'this speaks to me.'
Lead Form Drop-Offs
Getting clicks was easy. Getting complete forms? Not so much.Our fix: Instant forms that auto-filled where possible and were stripped of friction. We also synced WhatsApp follow-up automations, giving leads an immediate sense of response. This combo slashed drop-off rates and boosted conversion ratios.
Ad Fatigue and Creative Blindness
Running multiple creatives can be a blessing or a curse. When not rotated smartly, it can tank performance.We avoided this trap with a spicy mix of video and image content, each one visually distinct. The creative rotation system kept the feed fresh and engagement rates high. Our dynamic testing let Meta optimise in real time.
Msaha’s campaign wasn’t just about generating leads. It was about doing it with relevance, flair, and cultural finesse.
Key Elements of the Marketing Strategy
What made Msaha’s campaign a lead magnet wasn’t luck. It was a well-baked strategy. The trick? Speak the audience's language (literally and emotionally), serve diverse creative, and never let Meta’s algorithm get bored. Here's how we stitched it all together:
Arabic-First Messaging
From primary text to headlines, every piece of copy was written in native Arabic. We weren’t just communicating. We were connecting.
This wasn’t a copy-paste job. We used ad copy variations with emotional hooks, pain-point-driven questions, and urgency-tinted calls to action, all in beautifully structured Arabic that felt familiar and trustworthy.
Mixed Format Rollout
We ran both image and video creatives to test what would capture attention best.
The video ads helped humanise the message, with talking-head style delivery for direct appeal. Meanwhile, image creatives featured bold headlines in Arabic over high-contrast visuals that stood out on the feed.
Smart Campaign Structure
We kept the campaign under one ad set but rotated multiple creatives.Using 'Highest Volume' bidding and 7-day click optimisation, Meta did the heavy lifting on delivery. Paired with creative testing, we let the algorithm hone in on top performers while we analysed results in real time.
This combination tells the visual story: high-performing Arabic content, user flow, and what format worked best.
Solutions That Sealed the Deal
We didn’t just run pretty ads. We engineered a finely tuned performance engine. With lead generation as the north star, we deployed a mix of automation, cultural insight, and technical setup. Here's how we cracked it:
Culturally Tuned Copywriting
Arabic copy wasn’t just localised; it was emotionally intelligent. Headlines addressed pain points directly: time pressure, financial stress, mental wellbeing. This relevance made scrolling thumbs pause.
Video Testimonials and Personalised Delivery
Video ads featured real Arabic-speaking creators delivering direct, honest messages. The raw and unfiltered delivery built trust fast.
Instant Form Optimisation
By enabling autofill, cutting out unnecessary fields, and providing a WhatsApp follow-up, form completion rates spiked dramatically.
Creative Rotation and Testing
Multiple creatives rotated under one ad set allowed Meta to optimise delivery. We tracked which formats and tones worked, and doubled down on the winners.
Performance-Focused Setup
With the highest volume bid strategy and lead conversion objective, we got the best bang for our buck and hit the volume sweet spot without losing quality.
Results and Impact
Let’s talk numbers, and yes, they delivered. In just over two weeks, the Msaha campaign went from zero to hero. Thanks to meticulous planning and constant iteration, the results spoke loud and clear:
Top Video Performer
One standout video creative brought in 28 leads from 4,650 reach. Raw, authentic and to-the-point, it stole the show.
Visual Hitmaker
A bold image creative pulled in 25 leads with a reach of 8,774, the widest reach across all formats.
Creative Learning Loop
Every result helped fine-tune the next. The learnings around copy tone, design layout, and CTA positioning made ongoing optimisation seamless.
All in all, the campaign didn’t just generate leads. It mapped out the blueprint for Arabic-first Meta marketing that drives action.
Takeaways from Our Strategy
This campaign taught us plenty. From lead form structures to the psychology of language in advertising, here’s what stuck:
Copy That Speaks
Native Arabic isn’t just a language. It’s a mindset. Writing with cultural and emotional intelligence is non-negotiable.
Diversify Formats
Don’t just pick image or video. Run both. Each taps into a different user intent and attention level.
Meta Knows Best
When you feed Meta strong creatives and set smart bidding strategies, it delivers. Let the algorithm work for you.
Friction-Free Forms
Every extra field is a drop-off. Keep forms clean and user-first. WhatsApp follow-ups are the cherry on top.
Future Growth Strategy
Here’s how we plan to build on Msaha’s success:
Advanced Funnel Nurturing
Implement automated WhatsApp flows to keep leads warm and moving through the funnel.
Retargeting with Social Proof
Use video testimonials to re-engage leads who didn’t convert the first time.
Geo-Targeted Variations
Fine-tune copy and creatives for different Arabic-speaking regions to boost local relevance.
Lead Scoring and CRM Sync
Prioritise hot leads using scoring models and auto-sync them to a CRM for real-time sales engagement.
Creative Expansion
Launch more themed video content addressing specific pain points or use cases based on conversion trends.
SoudCoh’s campaign for Msaha wasn’t just another batch of Meta ads. It was a high-voltage, culturally intelligent lead machine. With Arabic-first messaging, clever video delivery, seamless lead forms, and strategic creative rotation, we delivered a campaign that connected, converted, and created lasting impact.
The results weren’t just impressive. They shaped the roadmap for future Arabic-market campaigns and proved one crucial point: when you respect your audience’s language and mindset, they reward you with trust, engagement, and action.
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