SoudCoh partnered with Fast Cash Services to run a sizzling Facebook and Instagram ad campaign targeting Melbourne-based shop owners. The mission? Turn unused counter space into a booming revenue stream by installing free ATMs in local retail stores. The campaign was electrified by a punchy visual identity and zesty copywriting that made passive income sound like a no-brainer.
Using Meta's ad setup, we rolled out a single-image/video format across multiple placements—from Facebook Feed to Instagram Reels. Each ad featured a bold, eye-catching image of an ATM surrounded by snacks, topped with lines like "Tired of unused space near your checkout counter?" and "Add an ATM – At No Cost to You."
With a scroll-stopping creative strategy, attention-grabbing headlines like "Melbourne Retailers: Install an ATM at No Cost," and punchy CTAs like "Sign Up," the campaign drove jaw-dropping interest. Within just three weeks, SoudCoh saw a hefty uptick in qualified leads and sign-ups. Retailers flooded the form, excited by the promise of steady income without the hassle.
From banner overlays to animated Instagram stories, every ad unit was built for conversions. This wasn’t just a campaign, it was a zesty invitation to earn more by doing less.
What Was Holding Melbourne Retailers Back?
Despite the opportunity being a win-win, many shop owners weren’t even aware they could make money from their checkout space. Before launching this sizzling campaign, we had to overcome some hefty mental blocks.When Innovest first came to us, they were getting plenty of leads – but not the kind you actually want to call back. Too many tyre-kickers, not enough ready-to-go buyers. The housing market was changing fast, and they needed something that kept up.
Here’s what wasn’t working:
Lack of Awareness
Most small business owners had no idea they could earn monthly passive income just by hosting an ATM. Many assumed it came with hefty setup costs or tedious management responsibilities. Our market research revealed this lack of awareness was the #1 barrier.
Perceived Maintenance Hassles
Retailers worried about who would service and maintain the ATM. The last thing they wanted was more tech to manage. Fast Cash Services had a killer offer: full-service management.
Suspicion Around "Free" Offers
When something sounds too good to be true, Aussies are naturally sceptical—and rightly so. The idea of a "free ATM" that actually pays them every month needed credibility. That’s where the direct, no-BS messaging came in. We tackled concerns head-on with blunt, benefit-driven copy.
Limited Digital Marketing Knowledge
Many of our target retailers weren’t regularly engaging with ads or online sign-ups. We had to make the process dead-simple and trust-building, with clear form design and immediate next steps.
In short? The problem wasn’t just space. It was awareness, trust, and simplicity.
Strategy: Passive Income Wrapped in Punchy Messaging
To cut through the noise and get the attention of busy retailers, we needed a mega mix of eye-popping visuals and ultra-clear messaging. The key? Tapping into the emotional benefit: getting paid every month without lifting a finger.We didn’t just tweak a few ads and cross our fingers. We built a proper system to attract the right people, get them to book calls, and make it easy for advisers to close the deal. No more guessing, just a plan that worked.
Here’s how we did it:
Visual Hook
We used a single image of an ATM placed next to supermarket shelves to visually communicate the idea: "This could be your shop." Paired with bright yellow banner overlays and the familiar visual language of retail, it looked like part of their world. It felt relevant.
Direct-Response Copy
We kept it Aussie-friendly and benefit-forward. Think: "No setup cost. No headaches. Just passive income." All primary text variations reinforced how simple and hands-free the setup is. Bullet points like "More foot traffic" and "Options to suit your business" removed barriers.
Multi-Platform Delivery
We didn't just stick to one format. The ads were delivered across Facebook Feed, Stories, Instagram Reels, and more. We tailored the design for each platform, ensuring optimal placement performance.
Click-Worthy Headlines
Headlines like "Make Passive Income with a Free ATM Machine" and "We’ll Pay You to Host an ATM in Your Store" weren’t fluff—they were clear, tangible offers that encouraged clicks.
How We Solved the Challenges
To overcome the initial hurdles, we went full-throttle with a tailored ad strategy that tackled objections and educated while selling.
Educational Messaging
Our text variations clearly answered the common question: "What’s the catch?" We broke down the no-cost, no-maintenance offer in every version, reinforcing trust.
Sign-Up Form Integration
We used native Facebook forms that let users sign up without leaving the platform. This increased conversion rates by reducing friction.
Strategic CTA Placement
"Sign Up" buttons were used across all placements—never buried, always visible. This made taking action seamless.
Custom Creative for Each Placement
Instagram Stories got full-screen animations. Facebook Feed used banner overlays. Reels featured clean designs and bold CTAs. The visual consistency across platforms built familiarity fast.
Results and Impact
When the campaign launched, it didn’t just make a splash—it created waves.
Surge in Sign-Ups
Within three weeks, FC Services saw a 240% increase in sign-ups from Melbourne-based retailers. Each lead was high quality, interested, and ready to convert.
Skyrocketing Engagement
Click-through rates hit a roaring 4.7%, thanks to the sizzling combo of clear visuals and persuasive text.
Cost-Per-Lead Efficiency
We drove each lead for under $6.40, well below the industry average. A whopping 72% of those who clicked completed the form.
Brand Perception Shift
Retailers who previously viewed ATMs as "bank stuff" now saw them as part of their business strategy. The brand got seen as an enabler of small business growth, not a financial institution.
In short? Passive income became a hot topic.
What We Learned: Lessons From a Booming Ad Strategy
Every successful campaign teaches you something—this one delivered big.
Speak Like Your Audience
Dropping the corporate tone and speaking like a real Melburnian shop owner made all the difference. The copy felt personal, not pushy.
Mobile-First is a Must
Most of the conversions came from mobile. Optimising for quick taps and scroll-stopping design is now non-negotiable.
Native Forms = Gold K
Keeping users on-platform dramatically improved sign-ups. It reduced bounce rates and increased trust.
Split Testing Saves Budget
Testing multiple primary texts and headlines gave us clear insight into what worked (and what flopped). The top performer? "No setup cost. No headaches. Just passive income."
Future Growth Strategy: Scaling the ATM Opportunity
We’ve built a strong foundation – now it’s time to grow it even more. Here’s what we’ve got planned:
Referral Incentives
Introduce a "Refer a Shop Owner" feature within the form to create organic growth and double-down on warm leads.
Case Study Creatives
Launch video testimonials from happy retailers already earning passive income to boost credibility.
Retargeting
Deploy follow-up ads for users who clicked but didn’t sign up. Personalised messaging and urgency will be the name of the game.
Conclusion
The FC Services campaign for SoudCoh was a roaring success. What started as an idea to monetise counter space turned into a lead-generating, perception-shifting, income-boosting powerhouse. With a zesty mix of creative visuals, no-nonsense copy, and native form integration, this campaign proved that when the messaging is clear and the offer is right, retailers will jump on board.
Everything we do revolves around strategy. We design and execute strong, impactful campaigns that align with your business goals, ensuring powerful and effective results. Browse our evolving collection of case studies.
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