Key Results and Impact
increase in qualified leads
growth in monthly revenue
Doubled team size from 3 to 6 staff
Booked out 2 months ahead
Higher engagement and trust via Messenger
About Fast Cash Services Melbourne
SoudCoh teamed up with Fast Cash Services to shake up Melbourne’s retail scene. The mission was simple: help shop owners turn unused counter space into a passive income stream by installing free ATMs. With punchy visuals, clever headlines, and zero fluff, the campaign made earning extra cash feel effortless and retailers loved it.
The Challenge
Lack of Awareness
Most retailers had no clue that hosting an ATM could earn them passive income every month.
Perceived Maintenance Hassles
Store owners feared another tech headache. The thought of managing an ATM was a no-go
Suspicion Around “Free” Offers
Aussies are a savvy bunch. “Free” often feels too good to be true, so we had to build real trust.
Limited Digital Know-How
Many shop owners weren’t engaging online regularly.
Our Strategic Approach
Strategy
We knew busy retailers needed more than fancy ads. They needed a message that felt real, relevant, and rewarding. So, we built a strategy that blended bold visuals, Aussie-friendly copy, and zero friction sign-ups.
Visual Hook That Felt Familiar
We showcased an ATM nestled beside store shelves a visual cue that screamed “this could be your shop.” Bright overlays and retail-inspired design made the idea instantly relatable.
Direct-Response Copy That Hit Home
“No setup cost. No headaches. Just passive income.” We spoke their language straightforward, benefit-first, and proudly Aussie.
Multi-Platform Delivery
From Facebook Feeds to Instagram Reels, each ad was crafted for its platform. Every placement felt natural, not intrusive.
Click-Worthy Headlines That Convert
Headlines like “We’ll Pay You to Host an ATM” sparked curiosity and clicks, turning passive scrollers into active leads.
Target Audience
This campaign zeroed in on Melbourne-based retail store owners think convenience stores, corner shops, grocers, and small supermarkets. These business owners have valuable counter space but limited time or marketing know-how. They’re practical, profit-driven, and always up for an easy win. Our goal was to show them that installing a free ATM wasn’t just simple it was a smart, hassle-free way to earn passive income month after month.
Services
SoudCoh crafted an end-to-end ad experience designed for conversions and credibility.
Meta Ads Setup and Management
Visual Identity and Copywriting
Funnel and Lead Form Integration
Multi-Platform Ad Design
Audience Targeting and Segmentation
Conversion Tracking and Optimisation
When the campaign launched, it didn’t just perform—it exploded. In just three weeks, the numbers told the story.
increase in qualified sign-ups
CTR across Meta platforms
per lead, below industry average
Huge brand perception shift ATMs became seen as smart business assets
Why This Matters
This campaign proved that the right blend of storytelling, strategy, and simplicity can flip perceptions overnight. SoudCoh and Fast Cash Services didn’t just generate leads—they redefined how local retailers view passive income. With the groundwork set, we’re gearing up to scale, adding referral programs, video testimonials, and smart retargeting to keep Melbourne’s small businesses cashing in.
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