Key Results and Impact
qualified enquiries generated
About Lil Steps Funzone
When Lil Steps Funzone decided it was time to boost their bookings and bring more giggles through their doors, SoudCoh stepped up with a Facebook campaign that packed serious punch. Based in Selden, NY, Lil Steps offers a wonderland for young kids — slides, sensory zones, and endless fun. Our mission? Turn local parents from casual scrollers into loyal customers ready to chat, book, and play.
The Challenge
Lil Steps Funzone had everything families could dream of — except online engagement. Their digital presence didn’t reflect the buzz and colour of their play centre. Here’s what we uncovered:
Boring Static Content Wasn’t Cutting It
Old-school image posts felt more like flyers than fun.
No Direct Engagement Route for Parents
Parents weren’t sure how to book or learn more. With no clear chat or CTA, interest fizzled fast.
One-Size-Fits-All Messaging
A single ad message couldn’t speak to both toddler mums and birthday-planning dads.
Our Strategic Approach
Strategy
We built a campaign that was part storytelling, part science — every creative, caption, and click optimised for engagement. Here’s how we turned things around:
Vibrant Creatives That Stole the Show
Dynamic carousels, playful videos, and eye-popping colour gave parents a taste of the fun their kids could have. The visuals invited curiosity and instantly stood out on crowded feeds.
Chat-First Messaging Strategy
Instead of links or forms, every ad encouraged instant conversation. With “Chat with us” as the hero CTA, parents could ask questions and get answers in real time.
Smart Text That Spoke to Parents
We kept the language clear, warm, and relatable. Each ad focused on safety, fun, and learning — the magic trio every parent looks for.
Creative Testing Done Right
We tested videos, Reels, and Stories across Meta placements, scaling up what worked best. Real-time optimisation kept engagement climbing with every tweak.
Target Audience
The campaign zeroed in on parents of young children aged 2–10 living in and around Selden, NY. These parents were actively looking for fun, safe, and stimulating places where their kids could play, learn, and socialise. Our audience included mums and dads planning weekend activities, birthday parties, or playdates—families who value convenience, cleanliness, and creativity. By tapping into their desire for memorable, screen-free fun, we positioned Lil Steps Funzone as the go-to destination for happy, active kids.
Services
Facebook Ads Strategy & Management
Copywriting & Ad Optimisation
Creative Design & Video Production
Campaign Testing & Performance Tracking
Chatbot & Messenger Automation
Performance analysis and reporting
In just a few short weeks, the results spoke volumes. Engagement spiked, conversations surged, and bookings followed.
direct messaging conversations started
total impressions generated
High engagement rate across Reels & Stories
Lower CPM with optimised creative delivery
Why This Matters
This campaign proved that connection beats complexity. By blending playful visuals, relatable messaging, and instant engagement through chat, SoudCoh helped Lil Steps Funzone transform social ads into real bookings. Parents felt heard, the brand felt alive, and the results proved that when storytelling meets strategy, magic happens — one chat at a time.
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