8 min read

Lil Steps Funzone

Published on

28 Aug 2025

Key Results and Impact

109 Direct Conversations

4,746 Unique Users Reached Organically

Contributors

Holly Adelaide

Brand Messaging Specialist

Rohit Sood

Managing Director

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Campaign Breakdown: Booming Parent Engagement

When Lil Steps Funzone wanted to ramp up their bookings and engagement, SoudCoh delivered a sizzling, parent-powered Facebook campaign that made noise—and results. Focused on promoting their unique playcentre experiences in Selden, NY, this campaign was all about attracting parents with young kids who were hunting for safe, stimulating and seriously fun activities.

The ad creatives packed a punch, combining eye-catching visuals with an irresistible call to action: "Chat with us". From colourful carousel images to snappy video walkthroughs of the play zones, every asset screamed high-energy fun. Add to that a warm and welcoming message template and a seamless Messenger integration, and the whole campaign hummed like a well-oiled play machine.

Within just a few weeks, the campaign generated a whopping 109 direct messaging conversations, with over 13,000 impressions and a 4,746 unique reach. With multiple versions of creative tested, we were able to optimise the campaign live dialling up the engagement with each iteration.

This wasn’t just a campaign—it was a booming digital stampede of parents ready to chat, book and party.

Problem: Why Parents Weren’t Clicking?

Getting parents to stop scrolling and actually interact with ads isn’t child’s play. Despite being a family-first venue loaded with fun, Lil Steps Funzone wasn’t getting the kind of online traction they deserved. The biggest culprits? Generic messaging, bland visuals, and a lack of clear direction.

So we dug deep to understand the root of the problem. Here’s what we found:

Boring Static Content Wasn’t Cutting It

Before this campaign, Lil Steps Funzone relied on old-school image posts that looked more like flyers than fun. They simply didn’t pop on busy feeds, and parents skimmed right past them. Static posts, especially those with weak calls to action, weren’t stopping thumbs or sparking curiosity. What was missing? Movement, storytelling and strong incentives to engage.

No Direct Engagement Route for Parents

Families weren’t sure how to take the next step—was it a phone call, a visit, or a booking link? The friction was real. Without a clear contact point, even the most interested parents were bouncing off the page. The lack of an embedded chat solution made it hard to convert casual interest into real conversations.

One-Size-Fits-All Messaging

A single ad message just doesn’t cut it anymore. Parents with toddlers aren’t looking for the same thing as parents planning a birthday bash for a six-year-old. The previous campaign approach didn’t personalise the message or highlight the variety of offerings. So we fixed that.

By addressing these head-on, we laid the groundwork for an electrifying new strategy.

Strategy: How We Supercharged Engagement

We needed a strategy that was punchy, playful and scroll-stopping. So, we cooked up an engagement-focused Facebook Ads campaign that was optimised from every angle—creative, copy, conversion and conversation.We didn’t just build a pretty site. We crafted a strategic digital platform that balances trust, clarity, and performance. Our approach: brand storytelling meets conversion science.

Here’s how we built the buzz:

Vibrant Creatives That Stole the Show

We launched a dynamic mix of visuals: colourful images of the play centre and vertical video walkthroughs that showcased kids bouncing, sliding and giggling through the venue. The "Send Message" CTA was cleverly integrated into every creative so parents could instantly interact.

Chat-First Messaging Strategy

We activated Facebook’s built-in chat automation to encourage real-time parent engagement. Each ad prompted a conversation with a simple yet inviting CTA: "Chat with us". Once clicked, a Messenger template took over with warm greetings and key info like opening hours, address, and birthday party packages. This direct funnel turned clicks into chats, and chats into bookings.

Smart Text That Resonated with Parents

The primary text in the ads was friendly and informative: "Playtime that's more than just fun..." It clearly explained the benefits—sensory zones, social play, brain-boosting fun—and gave parents confidence in the value of the venue.

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Creative Testing Done Right

We tested different versions of the videos and images across placements like Reels, Stories, and Facebook Search Results. This allowed us to optimise in real-time, identifying top performers and quickly scaling the creatives that converted best.

The SoudCoh Fix: How We Got Parents Talking (and Booking)

We turned confusion into conversations with a sizzling set of solutions that made it easy and exciting for parents to connect.

To bridge the gap between brand trust and digital performance, we implemented a range of targeted solutions designed for impact, scalability, and engagement.

Here’s the breakdown:

Built-in Messenger Automation

We implemented a Messenger chatbot with pre-filled questions and answers. Parents could instantly learn about the venue, party packages, hours, and even ask to speak to a team member. It saved time and eliminated friction—conversions skyrocketed.

Customised Ad Placements

By placing the ads on Reels, Stories, and Search, we met parents wherever they were scrolling. This diversified delivery meant no missed opportunities, and it boosted both reach and recall.

Creative Enhancements That Worked

We leveraged Meta’s creative enhancement tools: voice effects, visual overlays, and touch-ups that made the ads feel immersive and premium. This led to longer view times and better engagement.

Clear, Friendly CTA

The "Chat with us" headline wasn’t just functional—it felt like a human invitation. That warmth turned ads into conversations, and that’s where the magic happened.

Results and Impact

This campaign was a whopping success for both Lil Steps Funzone and SoudCoh. Every metric pointed to one thing: engagement that truly mattered.

Messaging Conversations Blew Up

We saw 109 real-time conversations initiated directly through the ads. That’s 109 warm leads ready to ask about bookings, parties, and drop-in playtime.

Massive Reach with Minimal Spend

The campaign reached 4,746 unique users and generated 13,273 impressions, with high-quality placement across Meta’s suite of apps. The CPM stayed lean while visibility surged.

Conversions Through Conversations

Many of the conversations led to immediate bookings and party inquiries. Parents appreciated the easy Messenger format, and the business saw real-time return without complex funnels or forms.

Conclusion

This campaign showed just how mighty a well-oiled digital strategy can be. SoudCoh helped Lil Steps Funzone tap into a massive local audience of parents and got them chatting, booking and buzzing about the venue. With creative that popped, copy that spoke directly to busy mums and dads, and Messenger flows that removed all friction, the result was a skyrocketing engagement campaign that delivered real business value.

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