Key Results and Impact
increase in qualified leads
growth in monthly revenue
Doubled team size from 3 to 6 staff
Booked out 2 months ahead
Higher engagement and trust via Messenger
About Your Local Roof Restoration
When Jarred from Your Local Roof Restoration Group reached out, his business was stuck in first gear. Despite delivering jaw-dropping roof transformations, leads were slow and social media wasn’t cutting through. We flipped the script with a high-impact social campaign that didn’t just get noticed — it ignited a flood of leads and took his business to the next level.
The Challenge
The Visual Was Going Unseen
His stunning before-and-after shots were buried in the algorithm, failing to reach the right audience.
Awareness Was the Missing Link
Most homeowners didn’t realise they needed a roof restoration until they saw one in action.
The Wrong Audience = Wasted Budget
Previous ads were targeting renters and new homeowners, draining spend without driving results.
No Real Conversation Starter
The ads lacked engagement. Prospects didn’t want forms — they wanted a chat.
Our Strategic Approach
Strategy
We knew the secret sauce lay in showing the transformation — and making it impossible to ignore. Our approach focused on visual storytelling, audience precision, and instant engagement.
Laser-Targeted Facebook Ads
We targeted homeowners who’d lived in their homes for over 15 years, segmenting by postcode and homeownership data. No wasted clicks, just qualified interest.
Lead Capture with Real Conversations
Messenger ads replaced clunky forms. Homeowners could send a photo of their roof and chat instantly with Jarred’s team — creating trust and converting faster than ever.
Smart Qualifying Filters
Automated responses pre-qualified leads by location, budget, and urgency, saving time and ensuring every conversation counted.
Target Audience
We focused on homeowners who’d lived in their properties for 15 years or more — the ones with roofs showing their age but full of potential. These weren’t quick-fix seekers; they valued quality, longevity, and trusted local trades. By narrowing in on this group through smart Facebook targeting, we connected Jarred’s stunning transformations with the people most likely to need — and book — a roof restoration.
Services
To make the magic happen, our team delivered a full-service digital campaign designed to attract, engage, and convert.
Social media advertising
Video production (4K + drone footage)
Facebook Messenger automation
Audience targeting and segmentation
Custom lead funnels and landing pages
Conversion tracking and reporting
The results were nothing short of electric. In just a few short weeks, Jarred’s business went from quiet to fully booked.
increase in qualified leads
growth in monthly revenue
Doubled team size from 3 to 6 staff
Booked out 2 months ahead
Higher engagement and trust via Messenger
Why This Matters
This campaign proved that local service marketing doesn’t need to shout — it just needs to show. By blending cinematic storytelling with smart targeting and real-time engagement, we turned casual scrollers into eager customers. Jarred’s success isn’t just about more leads — it’s about building a brand that homeowners trust. And now, with momentum on his side, the sky (and the roof) is the limit.
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