Key Results and Impact
increase in qualified leads
drop in cost per acquisition
Cost per lead reduced by 42%
return on ad spend (ROAS)
About AADT Antennas
AADT Antennas is an Australian-based expert in TV antenna installations, masthead amplifiers, and signal upgrades. They specialise in fixing pixelated screens, boosting weak reception, and setting up new TV points for homes and businesses. With a promise of no more fuzzy channels, AADT helps Aussies enjoy stronger signals and crystal-clear viewing, every time.
The Challenge
When AADT Antennas approached SoudCoh, their goal was simple — get more leads from households frustrated with poor TV reception. But a few hurdles stood in the way:
Low Ad Engagement
Previous campaigns weren’t grabbing attention or clicks from their ideal audience.
Generic Messaging
The ads didn’t clearly address customer pain points like fuzzy channels or lost signal.
Limited Local Reach
AADT wanted to target specific suburbs across Melbourne for local service calls.
Weak Visual Appeal
The creatives didn’t instantly convey the benefit of strong, clear TV reception.
Lead Drop-Offs
Even when people clicked, conversions were low due to unclear calls-to-action.
Our Strategic Approach
Strategy
To turn up the volume on AADT’s marketing, SoudCoh crafted a full-funnel campaign designed to connect instantly with viewers across Melbourne.
Service Focus
We honed in on real customer frustrations like “no signal” and “pixelated screens,” creating relatable, pain-point-driven ad copy that spoke directly to Aussie households.
Ad Strategy
Using performance-tested creative, we launched ads featuring a relatable family TV moment, making the problem (and solution) instantly clear and engaging.
Creative Direction – Authentic and Relatable
Used natural imagery of coaches in action to humanise the brand and build credibility.
Target Audience
Leveraging lookalike audiences and geo-fencing, we reached homeowners most likely to experience antenna issues, maximising every dollar spent.
Conversion-Optimised Landing Page
A new form-focused landing page ensured users could book or enquire in seconds — no confusion, no drop-offs.
Services
SoudCoh implemented a tailored digital growth plan to help AADT Antennas dominate their niche and convert clicks into real leads.
Paid Social Campaigns
Facebook & Instagram Ads
Copywriting & Creative Design
Location-Based Targeting
Landing Page Optimisation
Conversion Rate Strategy
Campaign Analytics & Reporting
In just six weeks, AADT Antennas saw incredible traction from the new campaign.
increase in qualified leads
drop in cost per acquisition
Cost per lead reduced by 42%
return on ad spend (ROAS)
Why This Matters
This campaign didn’t just fix fuzzy screens — it fixed AADT’s lead flow. By blending strong storytelling with laser-focused targeting, SoudCoh turned a local service into a lead magnet. The results proved that smart digital strategy and relatable messaging can make even niche trades shine online. AADT Antennas now enjoys consistent, high-quality leads and stronger brand recognition across Melbourne — loud and clear.
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