Lead Generation
8 min read

Lead Generation for Cavalo Moving

Published on
05 Nov 2025
Contributors
 Holly Adelaide, Brand Messaging Specialist and Copywriter at SoudCoh Marketing Agency, crafting compelling brand narratives and high-converting copy. Her expertise in digital marketing, content strategy, and audience engagement helps businesses enhance their messaging and drive impactful marketing campaigns.
Holly Adelaide
Brand Messaging Specialist
Rohit Sood, Director of SoudCoh Marketing Agency, leading innovative digital marketing strategies and high-performing campaigns. With expertise in brand growth, lead generation, and conversion optimization, he drives results-driven marketing solutions for businesses looking to scale.
Rohit Sood
Managing Director

Key Results and Impact

165%

increase in qualified leads

3.1x

return on ad spend

45%

drop in cost per lead

82%

boost in online bookings

30%

growth in branded search traffic
Platforms Used

AboutCavalo Moving

Cavalo Moving Logistics is Australia’s go-to for smooth, stress-free relocations. With over 4,000 happy moves under their belt, they’re known for reliable, on-time service and competitive rates. SoudCoh partnered with Cavalo to supercharge their lead generation, boost online bookings, and help even more Aussies move with ease.

The Challenge

Before teaming up with SoudCoh, Cavalo faced a few heavy boxes of marketing challenges:

Low Brand Awareness

Despite excellent reviews, many locals hadn’t heard of Cavalo.

Weak Online Conversions

Paid ads weren’t converting, costing more than they returned.

Generic Ad Messaging

Ads didn’t highlight Cavalo’s standout promises like 100% on-time arrivals.

Limited Local Reach

Campaigns weren’t optimised for high-intent local searches.

Underperforming Visuals

Their creatives didn’t capture the urgency or trust factor.

Our Strategic Approach

Strategy

To lift Cavalo’s digital presence, SoudCoh built a results-driven lead generation strategy around precision targeting and human-first storytelling.

Service Focus

We positioned Cavalo as the “stress-free movers Australians trust,” ensuring consistent messaging across ads, landing pages, and socials.

Ad Strategy — “Moving in a Hurry?”

We crafted dynamic creatives for Meta and Google Ads, highlighting fast quotes, flexible bookings, and same-week moves.

Positioning:

Our content emphasised Cavalo’s professional team, insurance cover, and no-damage guarantee — building instant trust.

Target Audience

We targeted homeowners, renters, and families needing urgent or interstate relocations, narrowing in on high-value metro areas.

Conversion Optimisation

A/B testing headlines and CTAs like “Book Now” and “Stress-Free Moves You Can Trust” doubled click-through rates.

Services

SoudCoh rolled out a complete digital growth package tailored for Cavalo’s expansion goals.
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Paid Ads Management
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Local SEO & Google Ads
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Social Media Campaigns
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Conversion-Optimised Landing Pages
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Ad Creative Design & Copywriting
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Tracking & Analytics Setup

Results

within 4 Weeks
The campaign smashed performance benchmarks for finance lead generation in Australia.

165%

increase in qualified leads

3.1x

return on ad spend

45%

drop in cost per lead

82%

boost in online bookings

30%

growth in branded search traffic

Why This Matters

Cavalo’s partnership with SoudCoh transformed their digital footprint, proving that smart ad strategy and human-centred storytelling can deliver real business growth. With a surge in local visibility and bookings, Cavalo now stands as one of the best moving companies in Australia, built on trust, speed, and exceptional service.

More Case Studies

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