8 min read

Lead Generation for Boost Cleaning

Published on

11 Nov 2025

Contributors

Holly Adelaide

Brand Messaging Specialist

Rohit Sood

Managing Director

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Key Results and Impact

46

Qualified leads generated in 24 days

57%

Reduction in cost / conversion (from A$67 to A$29)

70%

Higher ad CTR vs. industry average

Consistent leads while maintaining budget control and ad visibility across Melbourne.

11

Phone call leads tracked via Google Ads

Platforms Used

About Boost Cleaning

Boost Cleaning Melbourne is a professional bond, vacate, and end-of-lease cleaning company known for its 100% bond-back guarantee and real estate-approved services. They wanted to stand out in Melbourne’s competitive cleaning industry and needed a digital revamp to boost conversions, credibility, and lead flow. That’s where SoudCoh stepped in, crafting a website and ad strategy that cleaned up the competition.

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The Challenge

No Reliable Conversion Tracking

Phone calls and form submissions weren’t tracked properly, so true CPA/ROAS and high-performing keywords were unknown.

Wasted Spend on Irrelevant Searches

Overly broad keywords and weak negative lists triggered ads for low-intent or wrong-service queries.

Low Quality Score & High CPCs

Ad copy didn’t tightly match keywords or landing pages, hurting expected CTR and Ad Relevance-driving up costs.

Landing Page Friction

Slow load times, generic messaging, and unclear CTAs on the landing page lowered conversion rate from paid traffic.

Budget & Impression Share Constraints

Daily budgets capped out early and auctions were missed during peak hours/locations where leads were most likely.

Our Strategic Approach

Strategy

To make Boost Cleaning shine online, SoudCoh implemented a fully integrated lead generation strategy focused on conversion tracking and ad performance.

We began by revamping the website to align with conversion goals - adding clear CTAs, contact forms, and an intuitive layout to improve user flow.

Next, we set up end-to-end tracking through Google Tag Manager (GTM) to accurately capture form submissions, calls, and lead sources. With solid tracking in place, we launched targeted Google Ads campaigns using high-intent local keywords, optimized ad copy, and conversion-focused landing pages.

Website Revamp

We redesigned the site to support lead generation - improving speed, structure, and usability. The new site featured clear CTAs, simplified navigation, instant quote forms, and 5-star reviews to build trust and drive conversions.

Service-Focused Messaging

We highlighted key differentiators — same-day cleaning, bond-back guarantee, and affordable rates — across every page and ad.

Smart Ad Campaigns

Our Google Ads used high-intent keywords like “vacate cleaning Melbourne” and “end of lease cleaning experts,” with clean copy and persuasive CTAs.

Premium Positioning

We positioned Boost Cleaning as a trusted, professional, real estate–approved brand instead of a cheap cleaning service.

Targeted Local Reach

Using geo-targeted campaigns, we focused ads on Melbourne’s high-demand suburbs, maximising ROI and local visibility.

Campaign Results

Services

SoudCoh provided a full suite of digital services tailored for lead generation in cleaning services.

Google Ads setup & Management

Landing Page Optimisation

Conversion Tracking Setup

Click Fraud Monitoring

A/B Testing & Experimentation

Reporting & Performance Insights

Results

Within 4 Weeks

SoudCoh’s strategy helped Boost Cleaning dominate Melbourne’s bond cleaning search results and achieve measurable business growth.

46

Qualified leads generated in 24 days

57%

Reduction in cost / conversion (from A$67 to A$29)

70%

Higher ad CTR vs. industry average

Consistent leads while maintaining budget control and ad visibility across Melbourne.

11

Phone call leads tracked via Google Ads

Why This Matters

Boost Cleaning Melbourne evolved from a local service provider into a trusted brand generating consistent, high-quality leads. Through a streamlined website, precise Google Ads targeting, and performance tracking, SoudCoh proved how data-driven strategy and creative execution can turn ad spend into measurable growth - even in a competitive market.

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Everything we do revolves around strategy. We design and execute strong, impactful campaigns that align with your business goals, ensuring powerful and effective results. Browse our evolving collection of case studies.