8 min read

Lead Generation for Boost Cleaning

Published on

11 Nov 2025

Contributors

Holly Adelaide

Brand Messaging Specialist

Rohit Sood

Managing Director

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Key Results and Impact

63%

increase in website traffic

2.8x

rise in qualified leads

45%

reduction in cost per lead

Top 3 ranking for “Vacate Cleaning Melbourne”

70%

higher ad CTR

Platforms Used

About Boost Cleaning

Boost Cleaning Melbourne is a professional bond, vacate, and end-of-lease cleaning company known for its 100% bond-back guarantee and real estate-approved services. They wanted to stand out in Melbourne’s competitive cleaning industry and needed a digital revamp to boost conversions, credibility, and lead flow. That’s where SoudCoh stepped in, crafting a website and ad strategy that cleaned up the competition.

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The Challenge

Low Online Visibility

Despite offering premium services, Boost Cleaning wasn’t ranking well for local searches like “vacate cleaning Melbourne.”

Weak Lead Generation

Website visitors weren’t converting — slow load times and unclear CTAs led to missed opportunities.

Outdated Website Design

Their old website lacked trust elements like reviews, instant quotes, and clear pricing.

Generic Ads, Poor CTR

Previous ad campaigns failed to communicate unique selling points such as the bond-back guarantee and same-day service.

Tough Competition

Melbourne’s cleaning market is saturated, with aggressive pricing and duplicated service offerings.

Our Strategic Approach

Strategy

To make Boost Cleaning shine online, SoudCoh implemented a fully integrated web and ad strategy built around conversion and local dominance.

Website Revamp

We built a fast, SEO-optimised site focused on user trust, featuring instant quotes, 5-star reviews, and clear service breakdowns.

Service-Focused Messaging

We highlighted key differentiators — same-day cleaning, bond-back guarantee, and affordable rates — across every page and ad.

Smart Ad Campaigns

Our Google Ads used high-intent keywords like “vacate cleaning Melbourne” and “end of lease cleaning experts,” with clean copy and persuasive CTAs.

Premium Positioning

We positioned Boost Cleaning as a trusted, professional, real estate–approved brand instead of a cheap cleaning service.

Targeted Local Reach

Using geo-targeted campaigns, we focused ads on Melbourne’s high-demand suburbs, maximising ROI and local visibility.

Campaign Results

Services

SoudCoh provided a full suite of digital services tailored for lead generation in cleaning services.

Website design & development

Google Ads setup & management

Keyword research & copywriting

SEO optimisation

Conversion rate optimisation

Tracking & performance analytics

Results

Within 6 Weeks

SoudCoh’s strategy helped Boost Cleaning dominate Melbourne’s bond cleaning search results and achieve measurable business growth.

63%

increase in website traffic

2.8x

rise in qualified leads

45%

reduction in cost per lead

Top 3 ranking for “Vacate Cleaning Melbourne”

70%

higher ad CTR

Why This Matters

Boost Cleaning Melbourne transformed from a local cleaner into a trusted online brand with consistent inbound leads. With a streamlined website, targeted Google Ads, and clear brand positioning, SoudCoh proved that even in a crowded market, smart digital strategy cuts through the noise — and delivers results that truly sparkle.

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Everything we do revolves around strategy. We design and execute strong, impactful campaigns that align with your business goals, ensuring powerful and effective results. Browse our evolving collection of case studies.