8 min read

Lead Generation for Parker Blinds

Published on

12 Nov 2025

Contributors

Holly Adelaide

Brand Messaging Specialist

Rohit Sood

Managing Director

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Key Results and Impact

178%

increase in leads generated

41%

higher CTR across Google Ads

34%

lower cost per lead

Top 3 ranking for key shutter keywords

22%

increase in on-site quote requests

Platforms Used

About Parker Blinds

Parker Blinds & Curtains is Sydney’s go-to for premium plantation shutters, blinds, and curtains. With over 50 years of craftsmanship, they’re known for their durable, stylish, and eco-friendly wood and Norman shutters. Partnering with SoudCoh, the aim was to supercharge their local visibility and dominate searches for plantation shutters in Sydney using targeted digital advertising.

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The Challenge

Parker Blinds needed a strategy to position them as Sydney’s best plantation shutter specialists while increasing quality leads and conversions efficiently.

Low Search Visibility

Despite decades of experience, Parker Blinds struggled to appear on top of Google searches for high-intent keywords.

Unclear Brand Positioning

Their premium offering wasn’t coming across strongly enough online, blending in with cheaper competitors.

Limited Ad Creative Variety

Ads lacked visual impact and keyword depth, affecting both CTR and conversions.

High CPC with Low Return

Previous ad campaigns delivered expensive clicks but minimal lead conversions.

Underutilised Audience Segments

Potential customers in nearby suburbs and property niches were untapped.

Underutilised Audience Segments

Potential customers in nearby suburbs and property niches were untapped.

Our Strategic Approach

Strategy

SoudCoh rolled out a full-scale digital revamp to maximise performance and profitability.

Website Revamp

We built a fast, SEO-optimised site focused on user trust, featuring instant quotes, 5-star reviews, and clear service breakdowns.

Service Focus: Premium Local Visibility

We repositioned Parker Blinds as a premium Sydney-based brand, optimising ad headlines for “Best Plantation Shutters Sydney” and “Custom Norman Shutters.”

Ad Strategy: Keyword Powerhouse

Over 20 ad variations were crafted using top-performing phrases like “#1 Premium Plantation Shutter” and “Durable and Stylish Shutters,” driving strong local search intent.

Creative Enhancement: Visual Cohesion

We redesigned ad creatives with consistent product imagery, featuring modern interiors, clean layouts, and strong calls-to-action like “Get Quote.”

Targeting Expansion: Local & Niche Reach

Geo-targeted campaigns captured Sydney suburbs and key segments like home renovators, interior designers, and property developers.

Services

SoudCoh implemented a complete ad optimisation suite to increase lead generation for high-value audiences.

Google Ads Management

Keyword Optimisation

Ad Creative Design

Copywriting & A/B Testing

Conversion Tracking Setup

Audience Retargeting

Campaign Reporting & Analytics

Results

Within 5 Weeks

Parker Blinds saw rapid growth after the campaign launch, outperforming all previous ad benchmarks.

178%

increase in leads generated

41%

higher CTR across Google Ads

34%

lower cost per lead

Top 3 ranking for key shutter keywords

22%

increase in on-site quote requests

Why This Matters

This campaign proves the power of data-driven creativity. By aligning high-intent keyword strategy with stunning visuals, SoudCoh helped Parker Blinds reclaim market dominance in Sydney’s competitive window furnishing space. Their digital presence now mirrors their craftsmanship — polished, consistent, and conversion-focused — setting a new benchmark for lead generation in the home improvement industry.

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Everything we do revolves around strategy. We design and execute strong, impactful campaigns that align with your business goals, ensuring powerful and effective results. Browse our evolving collection of case studies.