About Parker Blinds
Parker Blinds & Curtains is Sydney’s go-to for premium plantation shutters, blinds, and curtains. With over 50 years of craftsmanship, they’re known for their durable, stylish, and eco-friendly wood and Norman shutters. Partnering with SoudCoh, the aim was to supercharge their local visibility and dominate searches for plantation shutters in Sydney using targeted digital advertising.
Our Strategic Approach
Strategy
SoudCoh implemented a performance-driven lead generation strategy focused on improving ad efficiency, tracking accuracy, and local visibility. The goal was to increase qualified enquiries while reducing cost per lead through smarter targeting and data-backed optimisation.
Landing Page Optimisation
We designed dedicated, high-converting landing pages with clear CTAs, instant quote forms, and trust elements such as reviews and product highlights - built to turn ad clicks into real customer leads.
Service Focus: Premium Local Visibility
We positioned Parker Blinds as Sydney’s premium shutter and blinds specialist by targeting high-intent local keywords and crafting ad copy that highlighted craftsmanship, speed, and quality - ensuring strong visibility across Sydney’s competitive market.
Creative Enhancement: Visual Cohesion
We redesigned ad creatives with consistent product imagery, featuring modern interiors, clean layouts, and strong calls-to-action like “Get Quote.”
Targeting Expansion: Local & Niche Reach
Geo-targeted campaigns captured Sydney suburbs and key segments like home renovators, interior designers, and property developers.
Services
SoudCoh implemented a complete ad optimisation suite to increase lead generation for high-value audiences.
Google Ads Management
Keyword Optimisation
Ad Creative Design
Copywriting & A/B Testing
Conversion Tracking Setup
Audience Retargeting
Campaign Reporting & Analytics
Parker Blinds saw rapid growth after the campaign launch, outperforming all previous ad benchmarks.
increase in leads generated
higher CTR across Google Ads
+31 phone calls and +79 leads achieved in the last 30 days
increase in on-site quote requests
Why This Matters
This campaign proves the power of data-driven creativity. By aligning high-intent keyword strategy with stunning visuals, SoudCoh helped Parker Blinds reclaim market dominance in Sydney’s competitive window furnishing space. Their digital presence now mirrors their craftsmanship — polished, consistent, and conversion-focused — setting a new benchmark for lead generation in the home improvement industry.
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