Key Results and Impact
increase in qualified enquiries
higher landing conversion rate
more return visits from ads
AboutADHD Rapid Care
ADHD Rapid Care delivers always-on ADHD support built around real people, not clinic hours. Our goal was simple: launch scroll-stopping ads that explain 24/7 SMS support, real-time nurse access, and weekly monitoring. We executed multichannel creatives for Meta placements, backed by crisp copy and lightweight design. Outcomes included lower cost per lead, stronger click-throughs, and growing brand recall across Australia.
The Challenge
Low Awareness Of A New Offer
ADHD Rapid Care was new to market, so we needed fast comprehension of 24/7 SMS support and nurse access without confusion.
Sensitive Health Category Messaging
Compliance and compassion had to coexist. Copy needed clarity, warmth, and zero judgment while staying ad-policy safe.
Crowded Telehealth Landscape
Big players already owned attention. We had to carve a memorable niche with distinctive visuals and plain-English benefits.
Proving Always-On Support
People doubt constant availability. We needed proof points like weekly check-ins and escalation pathways to build trust quickly.
Fragmented Placements, One Story
Feed, Stories, and Reels each demanded unique crops and hierarchies while keeping a single brand narrative.
Creative Fatigue Risks
Attention spans are short. We required variations that rotated headlines and benefits without losing message consistency.
Our Strategic Approach
Strategy
We built a friendly, proof-led funnel that meets people where they scroll, then guides them to a reassuring, low-friction landing. Every step translated care features into simple, human outcomes while giving Meta’s algorithm clean signals to find the right audience at the right moment.
Service Focus
Led with six tangible benefits: weekly SMS check-ins, AI insights, real-time feedback, monthly nurse sessions, escalation support, and consistent care. Each benefit became a bite-sized proof point across formats. Suggested asset: a carousel breaking down all six with icons and a short line per card.
Premium Positioning As Everyday Ease
Framed the offer as calm, reliable help that fits busy Aussie life. Swapped clinical jargon for relatable language and supportive visuals. Suggested asset: lifestyle imagery showing discreet SMS check-ins during everyday moments.
Data Sync And Feedback Loop
Tracked micro-actions, from thumb stops to landing scroll depth, then iterated headlines and placements weekly. Suggested asset: simple line chart of CPL trending down over iterations.
Landing Page That Calms
Built a distraction-free page with plain-English FAQs, visible nurse access, and fast-loading forms. Suggested asset: short walkthrough video of the page experience.
Audience Sweet Spots
Layered interest, behaviour, and lookalike segments around mental health, productivity, and digital health services. Excluded low-intent overlaps to protect budget. Suggested asset: audience matrix chart mapping reach, CTR, and CPA.
Services
We delivered an end-to-end growth sprint to prove traction quickly and affordably, then scaled winners. Each service mapped to a measurable moment in the funnel, from creative ideation and audience design to landing optimisation and reporting that a clinician or marketer could grasp at a glance.
Creative strategy and messaging architecture
Meta ads setup and optimisation
Multi-placement design system
Audience research and segmentation
Conversion tracking and analytics
Landing page UX and CRO
Rapid A/B testing cadence
Weekly performance reporting
Brand guidelines and templates
We launched, learned, and scaled on a tight runway, keeping spend efficient while building trust signals. The mix of clear benefits, tidy visuals, and humane copy paid off fast. Below are the headline numbers that mattered for growth, investor confidence, and patient access at scale.
increase in qualified enquiries
higher landing conversion rate
more return visits from ads
Why This Matters
Clear, compassionate messaging wins in healthcare. By translating features into everyday outcomes and proving support with specifics, ADHD Rapid Care earned trust quickly and affordably. The playbook now scales to new audiences, creative formats, and higher budgets while keeping care at the centre. More Australians see help as easy, immediate, and genuinely human.
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