Campaign Breakdown
SoundCoh partnered with Advance Media Studios to fill their creator space with a steady stream of high-intent bookings. The play was a Meta Lead Ads campaign geared to Instant Forms, with placements across Facebook and Instagram Feeds, Stories and Reels, plus Facebook Search results. We built three punchy ad blocks that rotated fresh creatives and headlines like “The Ultimate Business Centre for Modern Creators”, “FREE Studio Visit: Build Your Brand at Advance Media”, “Your Brand Deserves More Than a Spare Room”. Primary text switched from long copy to checklist-style value props that showcased the studio’s photography, videography and podcast facilities. Advantage+ creative enhancements stayed on to auto-optimise cropping and text overlays, and the call to action locked to Learn more for simplicity.
The result was a roaring, sizzling funnel that felt effortless for busy creators. Prospects saw a jaw-dropping tour in feed, tapped, and hit a zesty Instant Form with prefilled details. We kept form friction low, then triggered follow-ups from the native Lead Centre so enquiries never went missing. CPL fell sharply, CTR climbed into the healthy zone, and bookings stacked up week after week. A hefty uplift in studio walkthroughs turned into a booming calendar and a mega boost to revenue without any messy rebuild of the tech stack.
The Problem
Advance Media Studios had the bones of a dream facility, yet the booking board didn’t match the asset. Discovery was patchy, message pillars were scattered, and paid activity had been a stop-start affair. Creators needed to see the space, feel the brand and act fast, but the path from ad to enquiry had potholes. Meta was the right channel, only the execution lacked a tight creative system, strong lead capture and reliable follow-up. SoundCoh stepped in to build a clean, electrified engine that turned attention into action without adding headcount or fiddly tools.
Fragmented message and naming drift
Brand references in market toggled between Advance and Advanced which diluted recall. Headlines emphasised features one day and generic benefits the next, so ads felt interchangeable with any other studio. Without a consistent story arc, creators couldn’t quickly grasp why this venue was special. There was no signature promise that linked photography, videography and podcast rooms to a single outcome. That wobble weakened click intent and forced media to over-work. We needed a punchy value proposition, consistent naming, and a language kit that stitched every asset together so prospects thought, this is the studio for me, not just a studio near me.
Funnel friction in lead capture
Traffic often spilled onto slow forms or DM threads that staff had to triage manually. Response times varied, calendar invites were missed, and qualified prospects cooled off. Instant Forms existed but weren’t tailored to intent signals or device behaviour. Small choices such as excess fields and unclear CTAs were costing conversions. There was also no light-touch pre-qualification which meant the team chased soft leads that rarely booked. The experience needed to feel zesty and safe on mobile, with smart questions that segment without scaring people away, plus built-in follow-up so ops could breathe.
Limited creative variety and testing
Previous activity ran with a handful of images and long-form captions that fought the placement. Stories and Reels wanted motion, yet most assets were static. Headlines repeated themselves and couldn’t anchor distinct angles such as tour, transformation or social proof. Without structured variation, the algorithm had little to learn from and frequency crept up faster than outcomes. We needed three distinct creative directions, crisp checklists instead of emoji-heavy dumps, and visual cues that scream premium. With blocks set up for controlled testing, we could locate winners quickly and scale spend into what actually moved bookings.
In short, the brand had potential energy in spades, but the path from thumb-stop to studio tour was leaky. Clarity, speed and creative breadth were the missing pieces.
Solutions
We implemented a complete click-to-tour system that stripped friction and amplified the studio’s premium feel. The creative mix showed real spaces, real gear and real people using them, not stock. Copy switched to tight checklists that sell outcomes. Headlines brought clarity and swagger. On the tech side we reconfigured the destination to Instant Form, kept Learn more as the CTA, and enabled Advantage+ enhancements for auto-formatting across placements. With tidy UTM tags and a naming convention for Blocks A to C, we could scale the winners and rotate fresh angles without losing the thread.
Three-Angle Creative Blocks
Tour access, premium production and social proof. Each block shipped with square plus vertical assets, matching captions and two to three headline variants.
Instant Form, Minimal Friction
We A/B tested multiple hook styles, messaging angles, and value propositions to find the sweet spot that kept costs low and engagement high.
Lead Ops Automation
Auto-assign enquiries inside Meta’s Lead Centre, template SMS for immediate acknowledgement, and calendar links for self-serve tour bookings.
Results and Impact
Within days, momentum went from cautious to booming. CTR lifted into the strong range, the cost per lead slid convincingly, and the weekend calendar filled out. Not every figure needs to be shouted from rooftops to recognise the shift. Safe to say the studio saw a hefty jump in qualified enquiries and a pipeline that looked healthier than it had in months.
Lead Volume Surge
Leads increased by a solid multiple, driven by First Step ads that showcased an immediate studio tour. The combination of motion in Stories and Reels with clean checklists in Feed created a one-two punch that kept taps coming in at pace.
CPL Down, Quality Up
Cost per lead fell into the comfortable mid-range while the proportion of book-ready enquiries climbed. The Instant Form’s simple qualifier helped the team prioritise real projects over tyre-kickers.
Bookings and Utilisation
Tour-to-booking rate moved noticeably higher, enough to fill most peak periods and put a smile on operations. Several clients expanded into recurring slots which stabilised revenue.
Creative Winner Identified
The “Ultimate Business Centre for Modern Creators” headline consistently pulled the best engagement, particularly paired with vertical video. This became our scale asset across Block
Operational Ease
The Lead Centre workflow reduced manual chasing and tightened response times which lifted close rate without extra staff.
Overall, the campaign didn’t just perform. It electrified the brand, proving that clear offers and zesty execution beat brute-force spend.
Conclusion
SoundCoh helped Advance Media Studios turn a great space into a growth machine. By tightening the story, leaning into Meta placements that suit creators, and smoothing the leap from scroll to enquiry, the campaign delivered a roaring, high-quality lead flow that the team could actually handle. The creative blocks unearthed a clear winner, Instant Forms kept friction low, and the Lead Centre made follow-up reliable. CPL came down to a comfortable place, CTR climbed, and bookings filled prime slots.
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