Key Results and Impact
From 65 leads in month one to 150–190 monthly
leads converted to paying customers
Joshua hired two new team members within three months
Zero leads lost thanks to an organised follow-up process
About Airify
Joshua took a leap of faith when he swapped his 9-to-5 for the open road — and a van full of tools. With a knack for HVAC and air conditioning cleaning, he launched Airify, a local business built on skill and good old-fashioned hard work. Partnering with Soudcoh, Joshua turned raw phone footage and a $50/day ad spend into a lead-generating machine. Within months, Airify became the go-to for clean air and spotless ducts across town.
The Challenge
Zero Brand Presence
Fresh out of his job, Joshua had no online presence. No logo, no website, no identity — just a name and a dream.
Content Sitting Idle
He had hours of real on-site footage, but it was collecting digital dust.
Small Budget, Big Pressure
With just $50 per day to spend, every ad dollar had to pull its weight.
No Lead Flow or System
Joshua handled everything himself — quotes, cleans, and enquiries.
Our Strategic Approach
Strategy
To help Airify shine, Soudcoh built a campaign that was authentic, cost-efficient, and scalable. Joshua’s real footage became the backbone of our creative strategy — relatable, trustworthy, and perfectly suited for social media.
Real Footage, Real Trust
We took Joshua’s vertical clips and turned them into scroll-stopping ads. No fancy cameras — just the real grit of a tradie doing honest work. Filthy filters, sparkling results, and that satisfaction shot at the end? Pure gold.
Free Quote = Easy Hook
Our call-to-action was simple: a free on-site quote. It built instant trust and encouraged hesitant homeowners to take the first step.
Smart Targeting, Real Results
We used Meta Ads Manager to target new homeowners, property managers, and renters at end-of-lease. Custom and lookalike audiences fine-tuned the reach for maximum conversion.
System for Scale
We set up an easy lead-tracking system using Google Sheets — later managed by Joshua’s wife — to ensure no enquiry slipped away.
Target Audience
Airify’s campaign zeroed in on homeowners, renters, and property managers who valued clean air and healthy living spaces. We also targeted new homebuyers and end-of-lease tenants needing fast, affordable HVAC cleaning. By focusing on real-life scenarios, the ads spoke directly to busy Aussies who wanted trustworthy, local tradies — not big corporate services.
Services
We delivered a complete digital overhaul designed for performance, trust, and conversion.
Meta ad campaign setup
Audience targeting and segmentation
Video editing and creative direction
Lead system integration
Campaign monitoring and optimisation
Conversion tracking setup
What started as a small experiment quickly became a full-scale success story. Airify’s results speak for themselves — and they came fast.
From 65 leads in month one to 150–190 monthly
leads converted to paying customers
Joshua hired two new team members within three months
Zero leads lost thanks to an organised follow-up process
Why This Matters
Airify’s journey proves that authenticity sells. When real people see real results, they trust the brand behind it. With a tight budget, a smart ad strategy, and relatable storytelling, Joshua didn’t just win leads — he built a thriving, family-run business. Today, Airify is more than an HVAC service. It’s proof that with the right marketing partner, a small local tradie can grow into a household name — clean, booked, and unstoppable.
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