AboutAquilibrium Academy
Aquilibrium Academy empowers individuals to heal from toxic relationships and reclaim emotional freedom. They came to SoudCoh seeking clarity — their goal was to attract high-quality coaching leads through relatable messaging and scroll-stopping creatives. SoudCoh transformed their social ads into a storytelling-driven campaign that resonated deeply with those ready to break free and rebuild confidence.
Our Strategic Approach
Strategy
Before diving into visuals, SoudCoh reframed Aquilibrium’s messaging to move from pain-focused to clarity-focused. Every creative decision aimed to empower, not overwhelm.
Service Focus: “Clarity Call” as the Core Offer
We simplified the call-to-action around one clear step — booking a free clarity call. This created immediate trust and reduced friction for emotional buyers.
Ad Strategy: Emotional Empathy Meets Data Testing
Multiple ad variations were A/B tested across Meta platforms with different hooks (“Break Free from a Toxic Marriage” vs “Stuck in a Mental Prison?”). Emotional resonance plus performance data shaped the winning combo.
Premium Positioning: Consistent Visual Identity
Soft neutral tones, calm imagery, and clean typography made the ads instantly recognisable and trustworthy — perfect for an audience seeking safety and guidance.
Audience Targeting: Precision and Personalisation
We refined audiences using Meta behavioural data — targeting individuals recently engaged with self-help, mental wellness, and relationship-recovery content.
Conversion Funnel: Seamless Emotional Flow
Each touchpoint — from ad to landing page — carried the same tone and promise, ensuring users felt seen and supported until they booked their session.
Services
SoudCoh provided a full-scale Meta campaign refresh designed for performance and trust-building.
Meta Ads Strategy
Creative Direction & Copywriting
A/B Testing & Audience Segmentation
Landing Page Optimisation
Funnel Design & Conversion Tracking
Brand Messaging Framework
Visual Identity Alignment
The transformation was fast and measurable. Aquilibrium’s message began resonating — and converting.
more clarity call bookings
return on ad spend (ROAS)
Why This Matters
This campaign proved that when empathy meets execution, conversion follows. SoudCoh helped Aquilibrium Academy translate emotional healing into measurable growth — crafting ads that didn’t just perform but built genuine connection. The result was a brand confidently positioned as a safe, trusted space for transformation. The strategy now serves as their foundation for scaling future coaching and online programs with consistency and heart.
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