Key Results and Impact
increase in ad engagement
Cost per lead reduced by 42%
more qualified leads booked for training calls
About Blueprint Coaching
Blueprint Coaching is a Melbourne-based sales training company helping individuals and teams sharpen their selling skills and close more deals. Their programs focus on practical strategies that boost confidence, improve objection handling, and create consistent high performers. The goal? Transform everyday salespeople into powerful closers ready to handle any client objection.
The Challenge
Despite offering high-quality coaching programs, Blueprint Coaching wanted to generate more qualified leads online and attract sales professionals ready to invest in training.
Low Conversion on Ads
Previous campaigns attracted clicks but failed to convert into quality leads.
Weak Ad Messaging
The copy didn’t emotionally connect with sales professionals’ real struggles.
Crowded Market
Competing with dozens of “sales training” brands fighting for attention.
Ad Fatigue
Repetitive creatives caused engagement to drop quickly.
Tracking Issues
Difficulty pinpointing which creatives actually drove conversions.
Our Strategic Approach
Strategy
To reignite Blueprint Coaching’s lead generation, SoundCoh built a data-driven ad strategy designed to hook sales professionals instantly and move them from awareness to action.
Service Focus
We positioned Blueprint Coaching as the go-to sales training program in Australia by emphasising real-world scenarios and objection-handling mastery.
Ad Strategy
We crafted scroll-stopping ad copy (“You were this close to the deal...”) paired with relatable pain points that every salesperson feels, increasing engagement and time-on-ad.
Creative Direction – Authentic and Relatable
Used natural imagery of coaches in action to humanise the brand and build credibility.
Target Audience – Sales Pros & Business Teams
Focused on B2B and B2C sales professionals, business owners, and sales managers across Australia looking to upskill their teams.
Premium Positioning
The ad creatives highlighted Blueprint’s expertise and Australian roots to strengthen trust and attract local high-intent leads.
Services
SoundCoh delivered a complete digital strategy that positioned Blueprint Coaching as the best lead generation agency partner for sales training in Australia.
Paid social media ad campaign setup
Conversion-focused ad copywriting
A/B creative testing
Landing page optimisation
Audience segmentation and targeting
Lead tracking and analytics setup
Blueprint Coaching saw a fast turnaround in lead quality and engagement thanks to SoundCoh’s targeted campaign optimisation.
increase in ad engagement
Cost per lead reduced by 42%
more qualified leads booked for training calls
Why This Matters
Blueprint Coaching’s campaign proves that when storytelling meets smart strategy, results follow. By connecting emotionally with their audience and positioning themselves as the best sales training program in Australia, Blueprint Coaching built authority and attracted a steady stream of motivated leads. The brand now has a proven digital framework to scale their training programs nationwide — with SoundCoh as their ongoing growth partner.
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