Key Results and Impact
increase in qualified enquiries
higher landing conversion rate
more return visits from ads
AboutCaya Beauty Clinic
Caya Beauty Clinic is a boutique laser and skin studio focused on silky smooth results without the fuss. We launched a social campaign to sell a Full-Body Laser package, highlight pain-free tech and drive bookings via Messenger. The goal was simple: fill calendars, lower cost per lead and build confidence around first-time laser treatments.
The Challenge
Low awareness of full-body packages
Locals knew face and underarm laser, but full-body options felt unclear and pricey, limiting consideration.
Crowded aesthetics market
Competing clinics blanketed feeds with discounts, making it tough to stand out on value and quality.
Scepticism about pain and safety
First-timers worried about discomfort, downtime and whether laser works on different skin types.
Inefficient enquiry flow
Traffic landed on generic pages, then dropped off before enquiring or booking a consult.
Creative fatigue on social
Previous ads reused the same stock images and bland copy, causing low engagement and weak CTR.
Pricing confusion
Per-session versus package pricing was unclear, and offers changed often, hurting trust and conversions.
Our Strategic Approach
Strategy
We built a conversion-first system across Meta placements that clarified the offer, removed friction and boosted trust. Messaging emphasised pain-free tech, transparent pricing and quick bookings. Creative variations were rigorously tested, and remarketing turned window-shoppers into confirmed appointments.
Service Focus
Centred the Full-Body Laser package as the hero. We simplified inclusions, highlighted 4 sessions plus one free, and anchored the $315 NZD price per session. Value framing and FAQs addressed hair types, skin tones and treatment timelines to reduce hesitation.
Spark-To-Book Ad Strategy
Launched multi-format ads across Feed, Stories and Reels with direct Messenger and Book Now CTAs. Rotated copy angles around confidence, convenience and long-term savings. Used automated placements, CBO and audience expansion to scale the best performers while protecting CPA.
Premium Positioning As Everyday Ease
Styled creative with clean editorial visuals and minimalist design that said clinic-grade, not bargain bin. Social proof lines and subtle star elements signalled quality. Copy positioned the package as a smart investment that beats waxing maintenance over time.
Audience DNA For Conversion
Built layered audiences: local women 20-45, lookalikes from purchasers and engagers, and interest clusters around beauty, self-care and fitness. Excluded existing clients from prospecting. Dynamic remarketing sequences re-engaged viewers, clickers and message starters until they booked.
Frictionless Messenger Funnel
Optimised the chat entry with pre-filled prompts covering pricing, prep and patch tests. Auto-replies captured details, then routed to the front desk for fast follow-up. Calendar links and reminders kept momentum from first tap to confirmed appointment.
Creative That Feels Fresh
Tested static and motion variants with a confident model, close-up skin shots and clear headline frames. Colour palette echoed the brand lime and lavender for recall. We recommended a 6-second motion cutdown and a UGC testimonial reel for social proof.
Services
We delivered a tight growth stack tailored to clinics and appointments, focused on clarity, trust and conversion efficiency.
Meta campaign build and optimisation
Creative direction and ad production
Offer architecture and messaging
Audience research and segmentation
Conversion-driven Messenger funnels
Landing and FAQ content refresh
Analytics and weekly reporting
Retargeting and nurture sequences
We prioritised measurable gains that matter to clinics: bookings, cost efficiency and message volume. Strong creative, clear pricing and a quick path to chat turned curiosity into consults and consults into paid packages.
qualified Messenger enquiries
percent enquiry-to-booking rate
Why This Matters
Aesthetic clinics win when trust, clarity and convenience align. By packaging value, simplifying answers and speeding up the path to book, Caya Beauty Clinic earned more high-intent conversations at a lower cost. The system is repeatable, scalable and primed for upsells into maintenance areas and advanced skin treatments.
.jpg)
