Key Results and Impact
Consistent flow of weekly enquiries for roof restoration
increase in qualified leads
new ad clicks from Melbourne homeowners
lower cost per lead than previous campaigns
Booked-out calendar within the first month
AboutClean Painting
Clean Painting is a Melbourne-based home improvement business known for its expert roof painting, restoration, and surface cleaning services. Their mission? To help homeowners and businesses give their properties a fresh, long-lasting new look without the stress of full renovations. They teamed up with SoudCoh, the best lead generation agency in Australia, to attract high-quality residential and commercial leads ready to transform their spaces.
The Challenge
Clean Painting had a talented team and a great reputation, but they faced a few critical roadblocks that limited growth:
Low online visibility
Despite solid local work, their brand wasn’t showing up in searches for roof restoration or painting services in Melbourne.
Unfocused ad performance
Previous campaigns were running but not converting — clicks came in, leads didn’t.
Generic messaging
Their online ads didn’t clearly show what made them stand out or the quality of their finishes.
Lack of lead nurturing
Many inquiries never turned into quotes due to inconsistent follow-up processes.
Limited local awareness
Clean Painting wanted to become the go-to brand for roof restoration across Melbourne suburbs but lacked strong digital presence.
Our Strategic Approach
Strategy
To turn things around, SoudCoh built a full-funnel digital strategy that focused on visibility, credibility, and lead generation.
Service Focus
We led with Clean Painting’s strongest service — roof painting and cleaning — creating visuals that showed real transformations and tangible results.
Ad Strategy
We designed high-impact Facebook and Instagram ads using before-and-after imagery that instantly grabbed attention. The “Make Your Roof Look New” campaign became their signature message.
Premium Positioning: From Tradesmen to Experts
Our copywriting and visuals repositioned Clean Painting as a professional, reliable, and high-end service provider rather than a budget option.
Target Audience — Dessert Lovers Across the Emirates
Ads were hyper-targeted to Melbourne homeowners aged 30–60 and local business owners needing property upkeep, ensuring every dollar reached ready-to-buy audiences.
Conversion Optimisation: Seamless Quote Flow
We simplified the “Get Quote” experience, integrating instant form leads through Facebook and Instagram for fast turnaround.
Services
SoudCoh delivered a complete marketing refresh designed to bring in quality leads and measurable results.
Facebook & Instagram Ads
Creative Ad Design & Copywriting
Lead Generation Funnel Setup
Local SEO Optimisation
Conversion-Focused Landing Page
Campaign Tracking & Analytics
In just six weeks, Clean Painting saw a dramatic improvement in both visibility and conversions.
Consistent flow of weekly enquiries for roof restoration
increase in qualified leads
new ad clicks from Melbourne homeowners
lower cost per lead than previous campaigns
Booked-out calendar within the first month
Why This Matters
By transforming Clean Painting’s digital presence, SoudCoh helped them become one of the most visible roof restoration and painting services in Melbourne. Their campaigns now consistently attract serious homeowners and business clients, keeping their team busy year-round. This success story shows the power of smart lead generation for local trades — when strategy meets skill, results follow.
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