Key Results and Impact
impressions from local search
click growth month-on-month
AboutFixcare
Fix Care is a Central Coast lawn care crew keeping neighbourhood lawns neat, green and hassle free. They asked us to spark steady, high-intent leads fast. We built a fresh website and launched Google Ads centred on search intent, suburb relevance and trust signals. The result was consistent enquiries from locals looking for weekly or one-off cuts, without wasted spend.
The Challenge
Fix Care needed a sharp digital reset that captured local search intent, showed premium reliability and turned more clicks into booked lawn jobs while keeping acquisition costs steady.
Cluttered local market
Competing with big franchises and cheap one-man bands made visibility tough and price wars common.
Thin online footprint
An older website lacked speed, trust elements and conversion pathways for mobile users.
Low asset depth in Ads
Limited headlines, extensions and assets restricted formats and throttled ad reach.
Seasonal demand spikes
Weather and school holidays created feast-or-famine enquiry patterns with unpredictable costs.
Location leakage
Clicks from non-service postcodes inflated spend without producing booked jobs.
Untracked micro-conversions
No clear picture of which keywords or suburbs delivered real quotes and bookings.
Our Strategic Approach
Strategy
A sprint plan focused on search intent, mobile speed and suburb relevance. We rebuilt the funnel, expanded creative assets and tightened geo signals so every click had a fair chance to become a booking.
Service Focus
We built tight ad groups around core jobs like lawn mowing, grass cutting, garden tidy and gutter cleaning. Each group had matching headlines, benefits and FAQs. This boosted Quality Score, cut wasted queries and made the ads feel hyper relevant to what locals actually search.
Click Winners: High-Intent Search Ads
We expanded to 12+ responsive headlines and full extensions including call, sitelinks and structured snippets. We used exact and phrase match for buying terms, with negative keywords for tyre-kickers. Strong CTAs like Get a Free Quote and Weekly or One-Time Cuts drove action.
Premium Positioning With Local Proof
Copy leaned into reliability, trained local experts and fresh cuts every time. We added suburb imagery, trust badges and clear pricing notes. This framed Fix Care as affordable yet professional, lifting perceived value and filtering out bargain hunters.
Laser Targeting The Right Suburbs
We ring-fenced priority postcodes, adjusted bids by suburb performance and scheduled ads around after-work browsing peaks. Location extensions and location-based headlines nudged Google into better formats and higher local relevance.
Conversion Tracking + Landing Page Rebuild
We launched a fast, mobile-first page matching each service. Sticky phone button, short quote form, reviews and before-after visuals reduced friction. We tracked form submits and key events to see which keywords and suburbs drove real jobs.
Services
We delivered a practical stack designed to win local intent, prove trust and make conversion effortless. Every step was geared to speed, suburb relevance and measurable outcomes for the crew on the tools.
Google Search Ads setup and scale
Keyword and negative keyword mapping
Ad extensions and asset buildout
Geo targeting and bid adjustments
Conversion tracking and analytics
Landing page and website rebuild
Copywriting and on-page SEO
Ongoing optimisation and reporting
A clean funnel plus intent-led ads turned visibility into booked work. Leads became predictable, and the team could schedule runs efficiently across priority suburbs.
impressions from local search
click growth month-on-month
Why This Matters
Local service businesses win when every click meets a fast, trustworthy experience. For Fix Care, a tidy website and suburb-smart ads produced steady leads at a sensible cost. The data now shows which services and suburbs to push. Next steps include scaling winning keywords, testing promo assets and rolling reviews to keep rankings humming.
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