Lead Generation
8 min read

Lead Generation for GaInvestor

Published on
05 Nov 2025
Contributors
 Holly Adelaide, Brand Messaging Specialist and Copywriter at SoudCoh Marketing Agency, crafting compelling brand narratives and high-converting copy. Her expertise in digital marketing, content strategy, and audience engagement helps businesses enhance their messaging and drive impactful marketing campaigns.
Holly Adelaide
Brand Messaging Specialist
Rohit Sood, Director of SoudCoh Marketing Agency, leading innovative digital marketing strategies and high-performing campaigns. With expertise in brand growth, lead generation, and conversion optimization, he drives results-driven marketing solutions for businesses looking to scale.
Rohit Sood
Managing Director

Key Results and Impact

60%

increase in qualified property leads

3.5x

return on ad spend (ROAS)

42%

lower cost per lead

2x

higher landing page conversion rate

500+

new investor enquiries generated
Platforms Used

About GaInvestor

Gainvestor is a Melbourne-based property investment advisory helping everyday Australians build wealth through smart real estate strategies. Their mission? To make property investing simple, data-driven, and accessible—without the guesswork. When Gainvestor teamed up with SoudCoh, they wanted to elevate their digital presence and drive qualified real-estate/property investment leads from Australians ready to take the leap into property investing.

The Challenge

Low-quality leads

Previous campaigns attracted curious browsers instead of serious investors ready to act.

Complex messaging

Their value proposition was strong but hard to communicate clearly in short-form content.

Underperforming ad creatives

Visuals lacked excitement, failing to capture the aspirational side of property ownership.

Limited brand awareness

Despite expertise, Gainvestor wasn’t seen as the go-to property advisory brand online.

Poor conversion funnel

The landing page flow wasn’t optimised, causing potential leads to drop off midway.

Our Strategic Approach

Strategy

To reposition Gainvestor as the best property investment advisory in Australia, SoudCoh developed a high-performance social campaign that spoke directly to ambitious Aussies.

Service Focus

We refined Gainvestor’s messaging to highlight “Build Wealth Through Property—Without the Guesswork,” instantly positioning them as the expert in property investing.

Ad Strategy

We crafted dynamic ad creatives showcasing real property values and achievable outcomes, like “Own Your First Investment Property from Just $50K.”

Positioning

We leveraged founder-led video ads to establish trust and relatability, showing real advice from real experts.

Target Audience

Campaigns targeted professionals and first-time investors aged 25–45 looking for reliable, guided entry into property investing.

Services

SoudCoh delivered a complete end-to-end digital growth campaign designed to capture and convert.
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Paid social ad management
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Creative direction and production
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Funnel and landing page optimisation
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Targeted audience segmentation
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Conversion tracking and analytics setup

Results

within 6 Weeks
Within just six weeks, Gainvestor saw remarkable improvements in both lead volume and quality.

60%

increase in qualified property leads

3.5x

return on ad spend (ROAS)

42%

lower cost per lead

2x

higher landing page conversion rate

500+

new investor enquiries generated

Why This Matters

This campaign proved that strategic storytelling and precise targeting can turn complex financial offerings into simple, irresistible opportunities. Gainvestor now stands out as one of the best property/real-estate investment lead generation success stories in Australia, with a strong digital funnel driving growth well into the future.

More Case Studies

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