Key Results and Impact
increase in message responses
higher ad engagement rate
more qualified inquiries via WhatsApp
AboutGreen Wagon
Green Wagon is a New Zealand-based mobile car grooming service that brings professional car cleaning straight to your driveway. Their mission is simple – make car care effortless, eco-friendly, and affordable. When they teamed up with SoudCoh, they wanted to boost online leads and get more quote requests through social media ads. The campaign aimed to shine up their digital presence just like they polish a bonnet – sleek, spotless, and high-impact.
The Challenge
Green Wagon had a strong service offering but needed to translate that into measurable online results.
Low Brand Awareness
Locals didn’t yet recognise Green Wagon as the go-to for mobile car cleaning.
Weak Online Visibility
Their ads weren’t getting enough reach or engagement to drive real interest.
Clunky Lead Funnel
Too many steps from ad click to quote form caused potential customers to drop off.
Generic Messaging
Their earlier campaigns lacked the personality and clarity needed to stand out.
Unclear Call-to-Action
Audiences didn’t instantly see how to book or chat directly.
Our Strategic Approach
Strategy
SoudCoh rolled up their sleeves and created a full-throttle paid social strategy that made Green Wagon impossible to scroll past.
Service Focus
We highlighted the convenience factor – “We come to you!” – turning it into the hero message across all placements.
Ad Strategy
A clean, high-gloss image of a car being polished was used consistently across Facebook, Instagram, Messenger, and Stories, creating instant brand recognition.
Positioning
We positioned Green Wagon as not just a car cleaner but a sustainable service for modern Kiwi car owners.
Target Audience
The ads were targeted toward professionals and families seeking quick, reliable services without sacrificing quality.
Conversion Flow
“Chat in Messenger” and “Get Quote” CTAs reduced friction, driving users straight to instant conversation and quote requests.
Services
SoudCoh delivered a full-funnel campaign designed to educate, engage, and convert — turning awareness into measurable results.
Social media ad strategy
Creative copywriting and visuals
Audience targeting setup
Conversion-optimised funnels
Messenger automation
Campaign tracking and analytics
The results spoke for themselves, proving that the right message and visuals can drive serious growth.
increase in quote requests
Cost per lead down by 35%
Why This Matters
This campaign proved that clarity, convenience, and consistency are the keys to converting scrolls into sales. With a refined message and frictionless user journey, SoudCoh helped Green Wagon turn social browsers into loyal customers. Today, Green Wagon continues to grow as the trusted mobile car grooming brand for busy Kiwis who love their cars clean and shining – without the hassle of leaving home.
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