Key Results and Impact
new medium-sized business clients via Google Ads
monthly leads generated on Meta platforms
solo business conversions each month
full-time accountants hired to meet demand
Brand recall skyrocketed through relatable UGC campaigns
About Infinite CA
When Monir first approached us, he was an accountant with a dream turning his after-hours side hustle into a thriving accounting brand. Infinite CA was born to make that happen. Our mission? Build a brand that not only generates leads but attracts loyal clients. Through powerful storytelling, smart ad strategy, and a conversion-focused website, Infinite CA went from “just another bookkeeper” to a recognised name for small and medium-sized businesses across Australia.
The Challenge
Low-Quality Leads from Marketplaces
Bark leads meant competing with countless other accountants.
No Digital Presence
His WordPress site was barebones and failed to tell his story or show his expertise.
No Brand Recognition or Identity
Without a face, story, or standout branding, Infinite CA blended into the digital noise.
Broad, Unfocused Targeting
Trying to appeal to everyone meant reaching no one.
Our Strategic Approach
Strategy
To help Infinite CA rise from the digital fog, we built a two-pronged strategy blending brand power with lead precision. Facebook and Instagram became storytelling stages, while Google Ads became the conversion engine. Every click, video, and web element was designed to inspire trust and action.
Platform Split: Meta for Awareness, Google for Intent
Facebook and Instagram campaigns introduced Monir to tradies and solo business owners through engaging videos. Google Ads captured high-intent searches from medium-sized businesses seeking payroll and tax help.
Custom Video Creatives That Hooked Audiences
We focused on video-first content relatable, story-driven, and authentic. From quick explainer reels to testimonial-style UGC, we made the brand feel human and trustworthy.
Website Overhaul for Conversion Power
Monir’s WordPress site was rebuilt for clarity and action. Services like BAS, payroll, and lodgements were showcased clearly, with calls-to-action always in sight.
Niche Targeting with Custom Audiences
We refined targeting by job titles, professions, and behaviours on Meta, and high-intent keywords on Google. Every dollar spent reached the right people.
Always-On Optimisation
We refreshed ads every two weeks, tweaking visuals and copy to keep engagement strong and results consistent.
Target Audience
Our campaign honed in on two powerhouse segments: solo entrepreneurs and tradies needing reliable bookkeeping and BAS support, plus medium-sized businesses with 10+ staff looking for expert payroll management through XERO, MYOB, and Employment Hero. By tailoring content, visuals, and messaging to their pain points, we ensured Infinite CA connected directly with the people who needed Monir’s services most—building trust and recognition where it mattered.
Services
We delivered a complete digital overhaul designed for performance, trust, and conversion.
Google Ads Campaign Management
Meta Ads Strategy & Execution
Website Design & CRO
Brand Positioning & Messaging
Video Creative Production
User-Generated Content Campaigns
SEO-Optimised Copywriting
The transformation was incredible. With a lean monthly ad budget, Infinite CA went from chasing leads to managing a steady flow of clients and brand recognition.
new medium-sized business clients via Google Ads
monthly leads generated on Meta platforms
solo business conversions each month
full-time accountants hired to meet demand
Brand recall skyrocketed through relatable UGC campaigns
Why This Matters
Infinite CA’s journey is a powerful reminder that growth doesn’t demand massive budgets—it requires smart strategy and consistency. By combining storytelling with targeted advertising, we turned a one-person side hustle into a respected accounting brand. Today, Infinite CA stands as proof that when your marketing feels human and your message hits home, clients don’t just find you—they remember you.
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