Key Results and Impact
increase in qualified home loan leads
Cost per lead reduced by 42%
return on ad spend (ROAS)
targeted impressions weekly
increase in website form submissions
AboutJohnson Deposits
Johnson Deposits is an Australian finance company helping everyday Aussies step into homeownership sooner. Their mission? Make property ownership accessible through 100% finance deals with no upfront deposits. Partnering with SoudCoh, the campaign aimed to generate high-quality leads from first-home buyers ready to purchase but struggling with traditional deposit requirements.
The Challenge
When AADT Antennas approached SoudCoh, their goal was simple — get more leads from households frustrated with poor TV reception. But a few hurdles stood in the way:
Low Brand Awareness
Johnson Deposits was new to the online finance scene, competing against major lenders with bigger budgets.
Complex Offer Communication
Explaining “100% finance, no deposit” without sounding too good to be true was a major hurdle.
Tight Audience Targeting
The team needed to connect directly with eligible Australian home buyers—without wasting ad spend on unqualified traffic.
Ad Fatigue & Message Clarity
Competing brands were flooding social platforms, making it difficult to stand out with clarity and trust.
Conversion Confidence
Johnson Deposits wanted prospects to take the leap—submit their details and start the finance journey confidently.
Our Strategic Approach
Strategy
To cut through a competitive market, SoudCoh as the best lead generation agency in Melbourne, Australia for real estate designed a high-impact video campaign that simplified the message and inspired action.
Service Focus
We positioned Johnson Deposits as the go-to brand for first-home buyers looking for deposit-free financing, aligning content with buyer intent.
Ad Strategy
A relatable, face-to-camera ad was produced to humanise the message—showing real passion and trust while breaking down finance jargon in seconds.
Premium Positioning: 100% Finance, 0% Confusion
Every frame of the creative reinforced the promise of accessibility, positioning Johnson Deposits as a transparent, customer-first lender.
Target Audience
Using laser-focused targeting, we reached Australians aged 25–45 actively searching for property solutions and struggling with deposit hurdles.
Services
SoudCoh provided a full suite of digital marketing services tailored for high conversion in the finance sector.
Paid Social Campaigns
Video Ad Production
Copywriting and Creative Direction
Audience Targeting and Segmentation
Campaign Management and Optimisation
Landing Page Funnel Design
The campaign smashed performance benchmarks for finance lead generation in Australia.
increase in qualified home loan leads
Cost per lead reduced by 42%
return on ad spend (ROAS)
targeted impressions weekly
increase in website form submissions
Why This Matters
This campaign proved that smart storytelling and precise targeting can transform how Australians view finance accessibility. Johnson Deposits went from a lesser-known lender to a trusted homeownership partner in just weeks. With SoudCoh’s creative ad strategy, the brand didn’t just generate leads—it built lasting credibility and connection with real home buyers.
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