About LG Will Writing
LG Will Writing is one of the UK’s most trusted estate planning and will writing services, helping families protect their futures with confidence. Their mission? To make professional will writing accessible, affordable, and stress-free — all from the comfort of home. Partnering with SoudCoh, the best lead generation agency in Australia, LG Will Writing aimed to boost online conversions, modernise its website, and scale quality leads through smart digital campaigns.
Our Strategic Approach
Strategy
We positioned LG Will Writing as a trusted, family-first online estate planning service — highlighting convenience, affordability, and peace of mind.
Service Focus
We organised services by high intent categories like termites, spiders, and wasps, then aligned ad groups and landing sections to each. Clear pathways meant faster decisions and stronger relevance across the funnel.
The Ad Strategy
Our Google Ads campaign featured strong keyword targeting (e.g., Affordable Will Preparation, Trust Wills £19.99) and emotion-driven copy that boosted ad strength and CTR.
Premium Positioning
We refreshed the brand tone across ads and the website to project professionalism while keeping the messaging human and reassuring.
Who We Targeted
We honed in on UK homeowners and families aged 30+, delivering personalised messaging about protecting loved ones and securing assets.
Conversion First Website
The new website — sleek, secure, and user-focused — includes free tools (Will Cost Calculator, Risk Checker), transparent pricing, and clear CTAs to book consultations fast.
Services
SoudCoh provided a full suite of marketing and web solutions designed to elevate LG Will Writing’s digital presence and performance.
Website redesign & UX optimisation
Google Ads strategy and management
SEO keyword targeting and content writing
Conversion tracking setup
Lead funnel automation
Landing page copywriting
Analytics reporting & optimisation
In just eight weeks, LG Will Writing saw impressive improvements across key metrics thanks to SoudCoh’s strategic direction and execution.
increase in qualified leads
reduction in cost per conversion
higher ad engagement rate
improvement in landing page conversion
new monthly consultations booked online
Why This Matters
This collaboration proved how a clear, customer-focused strategy can transform even traditional industries like will writing. LG Will Writing’s fresh digital presence now drives sustainable leads, stronger brand authority, and measurable ROI. With SoudCoh’s ongoing partnership, they’ve built a future-proof digital funnel that continues to grow — proving that with the right SEO strategy and paid campaign management, even legacy services can thrive in the digital age.
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