Key Results and Impact
refinance leads, 20% new buyers
Higher conversion rates via CRM follow-ups
Increased local brand visibility across Auckland
About Loan Market – Sanjeev Jangra
When Auckland-based mortgage expert Sanjeev Jangra connected with us, his mission was clear: turn his stellar reputation into a lead-generating powerhouse. Specialising in refinancing and home loans, Sanjeev’s five-star reviews told one story — clients loved him. Our job? Amplify that story online. With targeted social ads and a data-driven approach, we built a campaign that attracted quality leads and showcased his trusted expertise across New Zealand.
The Challenge
Before partnering with us, Sanjeev faced a digital conundrum — his reputation was gold, but his leads were lukewarm. Here’s what was holding things back:
Market Mayhem
Interest rates were swinging wildly, creating confusion among homeowners.
Unfocused Traffic
Ads were reaching browsers, not buyers.
No Visual Hook
Despite brilliant reviews, there wasn’t a strong visual narrative to stop the scroll.
Under-Leveraged Testimonials
A treasure trove of positive feedback wasn’t being showcased in campaigns.
Too Broad Targeting
Without lookalike audiences or segmented data, ads were missing key demographics.
Our Strategic Approach
Strategy
We rolled out a bold, data-led plan that combined smart targeting, creative storytelling, and seamless tech integration. Every move had one goal — attract homeowners ready to act.
Targeted Audiences That Convert
Using Sanjeev’s CRM data, we built custom audiences of past clients and expanded reach through Facebook lookalikes. This laser-focused targeting put his message in front of those most likely to refinance.
Refinance-First Messaging
We made refinancing the star of the show. Clear, benefit-led headlines highlighted savings and security, connecting directly with motivated homeowners.
Platform-Specific Creatives
Each ad was crafted for its platform scroll-stopping visuals on Instagram, trust-building content on Facebook. The result: more engagement, more clicks.
Real-Time Copy Optimisation
Through A/B testing, we refined headlines, visuals, and CTAs weekly. The campaign got sharper, more relevant, and more cost-effective over time.
Seamless CRM Integration
Leads flowed straight into Sanjeev’s CRM, triggering instant follow-ups. This quick response turned interest into action — fast.
Target Audience
Our campaign zeroed in on two high-intent groups — homeowners looking to refinance and first-home buyers eager to enter the market. For refinancers, we spoke to urgency and savings during fluctuating interest rates. For first-home buyers, we focused on trust, guidance, and achievable homeownership goals. This dual focus ensured every ad spoke directly to those most likely to act, boosting engagement and conversion from day one.
Services
Our partnership with Loan Market – Sanjeev Jangra focused on end-to-end digital lead generation designed for long-term scalability.
Facebook Ad Campaign Management
Instagram Advertising Strategy
Audience Targeting & Segmentation
Ad Creative Design & Copywriting
Real-Time Campaign Optimisation
CRM Integration & Automation
Conversion Funnel Development
Performance Analytics & Reporting
Once the campaign went live, results came in fast and fierce. Optimisation and data-driven insights turned every dollar into measurable growth.
refinance leads, 20% new buyers
Higher conversion rates via CRM follow-ups
Increased local brand visibility across Auckland
Why This Matters
This campaign transformed more than just numbers — it reshaped how Sanjeev connects with his audience. By blending smart data with authentic storytelling, we turned a trusted mortgage adviser into a digital powerhouse. The formula was simple: strategy, speed, and sincerity. With systems now fine-tuned and brand recognition soaring, Loan Market – Sanjeev Jangra is set to keep leading the charge in New Zealand’s dynamic mortgage landscape.
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