Key Results and Impact
leads from one top video (4,650 reach)
improvement in form completion rates
engagement rate from Arabic-first creatives
About Msaha
When SoudCoh teamed up with Msaha, a wellness platform for Arabic-speaking professionals, the mission was clear: build a high-performing Meta ads funnel that didn’t just look good — it had to convert. The goal was to spark quality leads, craft culturally resonant Arabic creatives, and turn clicks into genuine prospects. The outcome? A dynamic, high-impact campaign that delivered red-hot leads and rewrote the rules for Arabic-first digital marketing.
The Challenge
Cultural Resonance Over Translation
Many brands simply translate English copy to Arabic, but it falls flat.
Lead Form Drop-Offs
Clicks weren’t the issue — conversions were. Users abandoned lengthy forms midway.
Ad Fatigue and Creative Blindness
When creatives repeat too often, engagement dips fast.
Trust Through Authenticity
Audiences crave honesty. We needed creators who could deliver relatable, trustworthy messages in Arabic
Our Strategic Approach
Strategy
We crafted a culturally tuned strategy that fused creativity with conversion science. Every step was designed to make Arabic-first marketing not just effective — but magnetic.
Arabic-First Messaging
All ad copy was written natively in Arabic, layered with emotional nuance. We used relatable pain points, questions, and subtle urgency to resonate on a personal level — not just linguistically, but psychologically.
Mixed-Format Rollout
Videos humanised the brand, with creators speaking directly to camera. Image ads featured bold Arabic headlines and vibrant visuals to command scroll-stopping attention. Together, they created a multi-sensory brand story.
Smart Campaign Structure
One ad set, multiple creatives. We used Meta’s “Highest Volume” bidding and 7-day click optimisation to allow the algorithm to do its magic while we refined messaging in real time.
Performance-Focused Optimisation
We paired data-driven testing with cultural sensitivity. Each tweak from colour contrast to CTA placement — came from real audience behaviour and ongoing analysis.
Target Audience
The target audience for Msaha’s campaign was Arabic-speaking professionals across the Middle East and North Africa who value wellness, balance, and personal growth. These are busy individuals juggling demanding careers and seeking accessible self-care solutions. They’re digitally savvy, responsive to authentic Arabic content, and prefer messages that feel personal, trustworthy, and culturally aligned. Our campaign aimed to capture their attention through relatable storytelling and effortless lead journeys that respected both their time and values.
Services
SoudCoh delivered a blend of strategy, creativity, and technical setup — all fine-tuned for Arabic-speaking markets.
Arabic copywriting and localisation
Meta Ads management and setup
Video and image creative production
Instant form optimisation
WhatsApp automation and follow-up
A/B testing and campaign rotation
Real-time analytics and optimisation
The Msaha campaign didn’t just perform — it soared. In under a fortnight, engagement, leads, and trust hit new highs.
leads from one top video (4,650 reach)
improvement in form completion rates
engagement rate from Arabic-first creatives
Why This Matters
SoudCoh’s campaign for Msaha proved that when you speak your audience’s true language — culturally and emotionally — conversions follow naturally. This project wasn’t just about running Meta ads; it was about creating meaningful digital conversations that build trust and action. The data reinforced a vital truth for future campaigns: Arabic-first content, emotional intelligence, and friction-free UX can redefine what effective marketing looks like in multicultural markets. Msaha’s success story now sets the bar for brands looking to connect with depth, not just reach.
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