Key Results and Impact
increase in qualified leads
higher click-through rate on Google Ads
more quote form submissions
Top 3 ranking for “Commercial Cleaning Sydney”
About Opera Shine
OperaShine is a Sydney’s commercial cleaning company, trusted by offices, schools, gyms, and retail spaces. They came to SoudCoh to supercharge their online presence and drive more quality leads. From a fresh, high-performing website to data-backed Google Ads, we helped them turn searches into calls and browsers into bookings.
The Challenge
Before teaming up with SoudCoh, OperaShine faced several hurdles in scaling their online visibility and converting website traffic into real clients.
Low Online Visibility
Despite being one of Sydney’s top cleaning services, their search visibility was limited, especially in local commercial cleaning searches.
Outdated Website Experience
Their website didn’t reflect their premium reputation or showcase their wide service range effectively.
Weak Lead Conversion Funnel
Visitors weren’t converting due to unclear CTAs and missing quote request functionality.
Generic Ad Messaging
Their Google Ads lacked local SEO focus and strong selling points like “same-day site visit” and “free quote in 2 minutes.”
No Data-Driven Optimisation
Without clear analytics and A/B testing, campaign performance couldn’t be properly tracked or scaled.
Our Strategic Approach
Strategy
SoudCoh took a full-funnel approach to bring OperaShine’s online performance up to shine. Here’s how we did it.
Website Transformation with SEO Focus
We redesigned OperaShine’s website for clarity, conversion, and speed. The new layout showcased services like office cleaning, gym cleaning, and retail sanitisation with punchy copy, clear CTAs, and local Sydney SEO optimisation.
Ad Strategy: Targeted Google Campaigns
We built high-performing Google Ads campaigns focused on “commercial cleaning Sydney,” “after-hours cleaning,” and “office cleaners Sydney.” Ads were written to highlight trust factors, certifications, and fast quote options.
Positioning & Brand Consistency
Every touchpoint — from ad copy to website design — reinforced OperaShine’s premium and reliable image as Sydney’s #1 commercial cleaning specialist.
Audience Targeting & Local SEO Boost
Using geo-targeted ads and local keywords, we ensured OperaShine showed up for high-intent searches across Sydney, reaching businesses ready to book.
Continuous Optimisation
Through A/B testing headlines, refining CTAs, and analysing engagement data, we continuously improved ad performance and ROI.
Services
To elevate OperaShine’s brand and lead generation, SoudCoh delivered a complete digital package tailored for the cleaning industry.
Website design & development
SEO copywriting & keyword optimisation
Google Ads setup & management
Landing page conversion strategy
Call tracking & analytics integration
Local SEO optimisation
A/B testing for ad creatives
Ongoing performance reporting
In just six weeks, OperaShine saw sparkling results across every metric.
increase in qualified leads
higher click-through rate on Google Ads
more quote form submissions
Top 3 ranking for “Commercial Cleaning Sydney”
Why This Matters
OperaShine’s digital revamp proves how the right mix of strategy and storytelling can power business growth. With SoudCoh’s expertise in lead generation for commercial cleaning companies, OperaShine didn’t just attract more clicks — they built real trust with Sydney businesses. Their brand now shines across every search result, setting a new benchmark for local cleaning companies ready to clean up the competition.
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