Key Results and Impact
cost per lead via Messenger
Happier, informed attendees ready for transformation
Higher repeat attendance and referrals
About Self Love Meditation
When Jason reached out for help promoting Self Love Meditation, a two-day Melbourne-based workshop led by the soulful John, we knew we had something special. Our mission was simple fill every seat with the right people. With a smart Facebook and Instagram campaign powered by Messenger Ads, we turned curiosity into connection and conversations into committed attendees.
The Challenge
Before we stepped in, Self Love Meditation had all the heart but none of the digital clarity. Here’s what we discovered:
People Didn’t Know What They Were Signing Up For
Even with Jason's 20+ years of experience, people were unclear about what the workshop actually offered.
Marketing Looked Too DIY for a Premium Experience
The old ads lacked polish. Without professional visuals or video storytelling.
The Wrong People Were Turning Up (or Not at All)
Without audience targeting or message filtering, the leads were unqualified.
No Follow-Up Meant Missed Opportunities
People clicked, then crickets. No automated replies meant interest cooled before anyone could connect.
Our Strategic Approach
Strategy
We didn’t just market Self Love Meditation—we reimagined its digital voice. Here’s how we transformed clicks into commitment:
Shoot to Convert
We filmed three emotionally rich videos right in our Melbourne office, showing the true experience behind the 2-day workshop. Each clip invited viewers to imagine their own transformation.
Messenger Ads With Built-In Intent
Instead of salesy pitches, our Messenger Ads asked one question—“Why are you looking into meditation?” That simple prompt sparked heartfelt conversations.
Automated Conversations with a Human Touch
Every new lead received a warm, automated reply that felt personal. It invited reflection while setting the tone for meaningful dialogue.
Filtering for Quality Over Quantity
By prompting self-aware engagement, we filtered out the window-shoppers. Jason could focus on genuine prospects ready for healing and growth.
Target Audience
Our campaign focused on emotionally aware individuals in Melbourne aged 25–50—people seeking more than just relaxation. These were professionals, creatives, and wellness seekers ready to explore deeper transformation through meditation. Many were navigating burnout, relationship challenges, or personal growth journeys, making them ideal candidates for a two-day immersive workshop on healing, mindfulness, and self-love.
Services
To bring this campaign to life, Soudcoh delivered a mix of creative and technical brilliance.
Facebook and Instagram Ad Strategy
Professional Video Production
Messenger Automation Setup
Audience Targeting and Filtering
Lead Nurturing Workflow Design
Conversion Tracking and Analytics
This wasn’t just a win—it was a full-blown marketing mic drop.
cost per lead via Messenger
Happier, informed attendees ready for transformation
Higher repeat attendance and referrals
Why This Matters
This campaign wasn’t just about numbers—it was about connection. By blending empathy with automation, Self Love Meditation attracted people who were truly ready to grow. Jason no longer chases leads; he nurtures relationships. And every workshop now welcomes participants who arrive curious, prepared, and committed to their own journey of self-love.
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