6 min read

Self Love Meditation

Published on

03 May 2025

Key Results and Impact

5 Warm Leads Per Day At just $20/day

Happier, More Informed Attendees

Higher Show-Up and Repeat Rates

Contributors

Holly Adelaide

Brand Messaging Specialist

Rohit Sood

Managing Director

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Campaign Breakdown

When Jason reached out to us for Self Love Meditation, a serene two-day Melbourne-based workshop run by John (who's been guiding souls for over 20 years), we knew the magic was already there—it just needed a digital spark. Our goal? Pack out those intimate 20-person events with the right people. People who aren’t just curious about meditation but are actively seeking transformation in love, work, trauma healing and more.

We rolled out a sizzling Facebook and Instagram campaign powered by Messenger Ads, backed by professional video content filmed right in our Melbourne office. These weren’t just any videos—they told real stories about the power of self-awareness, healing, and what to expect from a 2-day immersion.On a lean $20/day budget, we saw a jaw-dropping 5 leads per day pouring in. The strategy? Create real conversations. Every click led to automated messages asking people why they’re seeking meditation. This helped us sift serious enquirers from casual scrollers.

With conversions rolling in, deposits getting paid, and attendees showing up well-informed and eager, this campaign quickly transformed into a lead-gen powerhouse.

The Challenges Behind Low Workshop Attendance

Before we stepped in, Self Love Meditation had a rich legacy but lacked clarity in communicating value. Here’s what we uncovered:

People Didn’t Know What They Were Signing Up For

Despite John’s decades of expertise, potential attendees were left wondering: What actually happens at a 2-day meditation workshop? Without clarity, hesitation took over. We discovered a major conversion leak—curious visitors weren’t turning into attendees because they didn’t know what to expect.

Marketing Looked Too 'DIY' for a Premium Experience

This wasn’t a backyard yoga gig. But the old marketing didn’t reflect that. It didn’t match the credibility and care John brings to every event. Without professionally edited video and high-converting creative, it didn’t look worth the investment.

The Wrong People Were Turning Up (or Not Turning Up At All)

With no clear messaging funnel or pre-screening process, the wrong leads were coming through—or worse, no one was. The intimacy of the event demands people who are serious about transformation, not just curious passersby.

No Follow-Up Conversations Meant Cold Leads

People clicked, but there was no automation or process to warm them up. By the time someone responded, the moment had passed.

Together, these gaps kept a roaring business subdued.

Strategy: From Confused Clicks to Committed Attendees

We needed a punchy, warm-hearted digital strategy that matched the intention of the Self Love Meditation brand. The goal wasn’t just more leads—it was better leads. Here’s how we lit the fire:

Shoot to Convert

We invited Jason to our Melbourne office to create three slick, emotionally-charged videos about the 2-day workshop. These captured the essence of John’s work, the vibe of the event, and answered the big unspoken question: “What’s going to happen when I walk through those doors?”

Messenger Ads With Built-In Intent

We ran Messenger Ads that encouraged potential leads to start a conversation immediately. The twist? We didn’t pitch. We asked. “Why are you looking into meditation?” That emotional prompt opened the floodgates for real, honest responses.

Automated Conversations with a Human Touch

Every lead got an instant message—warm, clear, and inviting. It asked them to tell us why they were reaching out, creating space for introspection and positioning the event as something deeper than just a class.

Filtering for Quality Over Quantity

This wasn’t about vanity metrics. We designed the campaign to filter for people who were ready. And when someone responded with heart, Jason could follow up with a personal message, building trust and answering any lingering doubts.

Solutions That Hit Home: Making Every Click Count

We didn’t reinvent the wheel. We just greased the right ones. Here’s what worked:

Professional Video Creative

From script to shoot, we crafted videos that felt like the workshop—soulful, safe, and structured. It wasn’t hype. It was clarity.

Automated Lead Nurturing

We built out a flow where leads got an instant message, a follow-up, and optional voice notes from Jason himself. It felt personal and elevated.

Real Conversations Before Conversions

Instead of pressuring people to book, we opened a dialogue. Leads told us about their trauma, goals, and intentions. We responded with care, which led to higher-quality conversions.

Real Results

The results? Nothing short of crazy:

5 Warm Leads Per Day

At just $20/day, we drove 5 qualified leads daily—people who wanted to talk. That’s over 150 red-hot leads in a month.

$4–$5 Per Lead Cost

We hit an impressive $4–5 cost per Messenger reply. That’s a copper-priced lead with platinum potential.

Happier, More Informed Attendees

By the time people showed up, they knew what was coming. They felt included, aware, and prepared for transformation.

Higher Show-Up and Repeat Rates

When people know what to expect and feel understood, they commit. Repeat attendance increased, and word-of-mouth buzz began.

This wasn’t just a redesign. It was a relaunch of the brand online — with real business results.

What We Learned

Lead Quality > Lead Volume

When you attract people who are ready, everything gets easier. Jason wasn’t drowning in DMs—he was having real conversations.

Video Is Everything

Great videos not only look good—they convert. Every ad should make people feel something.

Messaging Funnels Are Underrated

Messenger Ads plus automation? A game-changer. Especially when you blend tech with empathy.

Conclusion

This wasn’t a fluke—it was a focused, heartfelt strategy that blended storytelling, clarity, and automation. Jason’s meditation events now draw in the right people—those seeking real transformation—and every person who walks into that room does so with intention. That’s the power of showing up right in your marketing.

And for Self Love Meditation? It’s just the beginning of a booming new chapter.

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