AboutSell My Car Australia
Sell My Car Australia is all about helping Aussies sell their cars quickly, safely, and without tyre-kickers. They make it easy for car owners to get instant offers on vehicles 2019 or newer, all from the comfort of home. Partnering with SoudCoh, they wanted to scale their lead generation with fresh creative and performance-driven social ads that matched their “easy-sell” promise.
Our Strategic Approach
Strategy
We crafted a creative-first, data-backed strategy designed to grab attention, build trust, and convert qualified leads through Meta Ads.
Service Focus: Hassle-Free Selling
We simplified the value proposition — “We buy cars the easy way” — highlighting speed, fairness, and zero tyre-kickers to appeal instantly to time-poor Aussies.
Ad Strategy
Multiple ad variations were launched across Facebook and Instagram, each using strong calls-to-action like “Get a Quote” and “Contact Us Now” paired with bright, scroll-stopping car imagery.
Premium Positioning: Confidence Through Design
The bold red palette, clean typography, and prestige vehicle imagery created instant credibility and positioned the brand as professional yet approachable.
Target Audience
Ads were precisely targeted to owners of 2019+ vehicles under 120,000 km — an audience most likely to convert into high-value leads.
Services
SoudCoh implemented a smart, creative-driven campaign mix designed to capture qualified leads and boost brand credibility.
Facebook Ad Creative Design
Meta Campaign Management
Copywriting & Offer Testing
Audience Segmentation
Conversion Tracking Setup
Landing Page Optimisation
Ad Performance Reporting
The campaign accelerated lead generation and brand visibility while dramatically improving ad engagement and conversion metrics.
increase in qualified leads
increase in quote form completions
Why This Matters
This campaign proved that when creative clarity meets smart strategy, results follow fast. By blending bold visuals with targeted messaging, SoudCoh helped Sell My Car Australia dominate social feeds and attract genuine sellers — not tyre-kickers. The success sets a new benchmark for how automotive businesses can connect with modern Aussie car owners and turn clicks into confident conversions.
.jpg)
