Key Results and Impact
Steady lead volume with lower cost per lead
Stronger local brand visibility
About Aussie Outdoor Blinds
When Brad, the franchise owner of Aussie Outdoor Blinds in Canning Vale, came to us, he already had a treasure trove of stunning project photos and videos. What he needed was a strategy to turn that gold into real leads. So, we built a high-impact Facebook and Instagram ad campaign, powered by smart data, scroll-stopping visuals, and the SoudCoh Hub CRM to track every conversion from click to call.
The Challenge
Reactivating Old Gold
Brad had a database full of past customers who’d gone quiet.
Too Much Content, Not Enough Structure
With loads of great visuals but no lead funnel, the content had potential—but no direction.
One-Size-Fits-All Advertising
Canning Vale locals wanted relatable, authentic content that spoke their language.
Zero Insight on Lead Quality
Without proper tracking, hot leads slipped through the cracks while ad spend went to waste.
The Big Picture
Brad needed a system that turned browsers into buyers, brought old clients back.
Our Strategic Approach
Strategy
We knew Brad didn’t just need ads, he needed a lead machine. Our plan was simple: harness his existing assets, humanise the content, and back it all with smart tech.
Lookalike Targeting with Past Gold
We built Facebook Lookalike Audiences using Brad’s best past clients, ensuring the ads reached locals most likely to buy.
High-Impact Visual Ads
Using his strongest imagery, we crafted short-form, attention-grabbing ads tailored to both new audiences and returning customers.
SoudCoh Hub CRM Setup
We connected his entire lead journey—from first click to invoice—into one seamless system for real-time tracking and follow-ups.
Facebook Conversion API Integration
To make the ads smarter, we plugged conversions directly into Facebook, feeding it better data for sharper optimisation and targeting.
Human-Centric Creative
Brad got in front of the camera himself, creating authentic, story-driven videos that resonated deeply with his audience.
Target Audience
Our campaign zeroed in on homeowners in Canning Vale and surrounding suburbs who value comfort, style, and outdoor living. These were mid-to-high-income families and professionals aged 30–60, often juggling busy lifestyles and looking for practical yet stylish home upgrades. We also targeted returning customers who’d previously bought blinds and were ready for an upgrade. By blending local relevance with lifestyle-driven messaging, we spoke directly to people who see outdoor blinds as both a comfort and a statement.
Services
We rolled out a complete, data-driven funnel that delivered measurable growth—rain, hail, or shine.
Facebook and Instagram Ad Campaigns
CRM Setup and Integration
Conversion API Tracking
Video and Creative Strategy
Retargeting and Reactivation Ads
Conversion Tracking and Analytics
Audience Segmentation and Optimisation
End-to-End Lead Tracking
The proof was in the performance. With the same ad spend, Brad saw stronger results across every metric that mattered.
Steady lead volume with lower cost per lead
Stronger local brand visibility
Why This Matters
Brad’s journey shows what happens when smart systems meet great storytelling. By blending creativity with data, Aussie Outdoor Blinds Canning Vale went from ad-hoc marketing to a fully optimised, scalable growth engine. Now, every ad works harder, every lead is tracked, and every dollar delivers measurable returns—a blueprint for local success.
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