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Campaign Breakdown
SoudCoh partnered with Solarman AUS to spark a roaring stream of solar-battery enquiries using a single, conversion-led Meta campaign. The goal was hefty and clear, generate qualified leads from homeowners who already had panels and were chasing rebates. We built a clean structure with Advantage placements, a Lookalike from past contacts, and warm audiences for efficient reach. Creatives carried zesty green frames, clear battery visuals and punchy lines like Already Have Solar, Lock in Your Battery Rebate and Get a Quote. The instant form captured essentials including property type and timeline, which lifted sales readiness without slowing completion.
Outcomes were jaw-dropping for a short run. The campaign reached 18,858 people and delivered 94,932 impressions, converting 189 Meta leads at an average cost per lead of $32.83. The strongest creative family carried most of the load at $29.56 per lead, a secondary variant added volume at $45.00, and an early test that crept to $106.82 was retired quickly. CRM routing meant faster quotes and fewer stalled conversations. The account’s opportunity score settled at 84, a booming signal that scale was on the table. A sizzling combination of clarity, qualification and speed produced a mega step-up in pipeline quality.
The Problem
Solarman AUS had awareness in spades, yet the sales calendar still looked patchy. Homeowners were curious, rebates were confusing, and the inbox was full of half-ready enquiries. Media spend was working, but not working hard enough. We needed a punchy fix that turned interest into intent, then moved people to quote without fuss.
Me-too messaging in a crowded field
Competitors shouted rebates with similar visuals, which made differentiation tricky. We needed an honest, homeowner-first promise, clear numbers and proof that felt local and believable, not shouty.
Lead quality wobble
There was form volume, but not enough signal. Sales spent time sorting tyre-kickers from owners ready to act. The form had to gather just enough context to prioritise without causing drop-off.
Budget drift and fatigue
Fragmented testing let frequency creep up while click-through slipped. The account needed a tighter centre so Meta could back a winner and keep costs from yo-yoing.
In short, plenty of sunshine at the top, too many leaks below. The task was to seal the funnel and electrify trust.
Key Elements of the Marketing Strategy
We rebuilt around clarity and speed. One campaign, a small set of creative families, and tight intent signals in the instant form. The opening hook spoke directly to owners with panels, then the value stack landed quickly, rebate benefits, finance options and bill savings. Qualification happened quietly inside the form so sales could respond in minutes, not days.
Creative families that filter
Every visual used a strong green brand frame and a clean battery render. Copy favoured plain English over jargon, with a punchy primary text that explained benefits and a direct headline that asked for the quote.
Audience mix with brains
A Lookalike from contacts plus remarketing kept CPMs steady and reach booming. We avoided slicing the pie too thin so delivery had the headroom to find scale.
Instant form tuned for intent
Short, mobile-first questions captured property type and timing. That single tweak pulled quality up and helped sales prioritise quickly.
This strategy let the algorithm find volume while creative and form logic guarded quality. Simple, zesty and very Australian in tone.
This visual storytelling made homeowners think, “Hang on—maybe I need this too.”
Solutions That Hit Home
We rolled out a solutions stack that prized clarity, qualification and speed. The aim was simple, earn attention with value, confirm intent in seconds, and hand enquiries to sales while interest was hot.
1. Value-stacked creative
Benefit-first copy, clean visuals and a direct ask created instant relevance for panel owners. We used concise proof, rebate amounts, bill reduction cues and finance options to build trust quickly.
2. Smarter instant form
The Solar Status form captured property type, location and installation timing. These cues helped the team prioritise high-intent leads without bloating the form or harming completion rates.
3. Audience calibration
Lookalike from contacts combined with warm lists balanced efficiency and scale. Minimal fragmentation let Meta learn fast and push spend to the strongest creative family.
4. Embedded content for trust
We added a compact CPL trend chart and a short motion clip of a battery install to the thank-you flow. Both pieces increased time on page and nudged fence-sitters to book quotes.
Together, these fixes stopped the leaks and gave the campaign a hefty, repeatable rhythm.
Results and Impact
Performance lifted fast and kept climbing. With one focused setup and disciplined testing, delivery stabilised, costs eased and the pipeline filled with people ready to talk numbers.
Lead volume that counts
189 Meta leads flowed into the CRM with clearer intent signals. The top creative family delivered the lion’s share at strong efficiency, while supporting variants added steady depth.
Cost efficiency
Average CPL landed at $32.83. The leader achieved $29.56 per lead, a secondary version held at $45.00, and an early experiment that rose to $106.82 was paused quickly to protect return.
Healthy reach and visibility
18,858 reach and 94,932 impressions built presence without fatigue. Rotating headlines kept click-through lively while staying on message.
Faster path to quote
Clean routing and tighter qualification shortened response times and lifted appointment rates. Sales spent more time on real opportunities and less on sorting.
Overall impact, a booming, dependable engine that turns sunny curiosity into booked quotes, with room to scale safely.
Key Lessons from the Campaign
Execution details made the difference between decent and sizzling.
Consistency over constant change
Let winners run long enough to compound. Small, planned swaps beat weekly overhauls.
Headline rotation prevents drift
Variations like Lock in Your Battery Rebate and Get a Quote kept CTR healthy while reinforcing the same promise.
Proof beats puff
Light, specific proof points, rebate cues and finance options, lowered scepticism and lifted trust without clutter.
Measure what moves revenue
Track CPL, form completion and speed-to-contact. These three numbers guide smarter budget calls than vanity metrics.
Tidy handoff, tidy pipeline
CRM discipline means fewer leaks and more quotes. It is unglamorous and absolutely critical.
Future Growth Strategy
Scale the winner while safeguarding unit economics. The following roadmap keeps quality high and momentum roaring.
Creative system, not one-offs
Build a family of variants, testimonial frame, installer day frame and deadline frame, all sharing the same brand spine for easy learning.
Nurture that compounds trust
Light remarketing and email flows that explain rebate steps, payback timelines and warranty details will convert slower burners.
Budget tiering and guardrails
Increase spend in stages tied to CPL and booking thresholds. Pull back quickly if efficiency slips to protect margin.
Data enrichment
Feed booked quotes and closed sales back into Meta to refine the Lookalike and sharpen delivery over time.
Conclusion: A Roof-Raising Success Story
Solarman AUS arrived with solid awareness but too many leaks in the funnel. SoudCoh tightened the story, streamlined the structure and sharpened the instant form, then let Meta do what it does best. The result was a whopping four-week burst of qualified demand, 18,858 reach, 94,932 impressions and 189 leads at $32.83 CPL, with the top creative family setting the pace. Sales enjoyed faster conversations, better appointment rates and clearer forecasting. Most importantly, the machine now scales with confidence. The plan from here is simple, expand into new postcodes, extend the winning creative into a durable system, and keep the message zesty, trustworthy and human. That is how Solarman AUS turns sunny interest into dependable growth, and how SoudCoh keeps performance sizzling without the spin.
