About Solarman AUS
SoudCoh joined forces with Solarman AUS, a leading solar-battery provider helping Aussie homeowners slash bills and tap into rebates. The mission was bold—turn awareness into qualified demand through a conversion-led Meta campaign. With zesty visuals, homeowner-first messaging and a clean instant form, we sparked leads from those already shining under solar. The payoff? A cost-efficient flow of red-hot enquiries ready to quote.
Our Strategic Approach
Strategy
We rebuilt the engine from the ground up with one mission in mind: drive intent fast, qualify smartly, and make every impression work harder. Every move was built around simplicity, speed and proof.
Creative families that filter
Each ad family used bright green frames, clean battery renders, and punchy benefit-led text. Primary headlines like “Already Have Solar? Lock in Your Battery Rebate” hit directly at qualified homeowners. Supporting lines unpacked savings, rebates, and finance options. No fluff, just straight-talking clarity that earned clicks and confidence.
Audience mix with brains
We used a Lookalike audience built from past customers, layered with warm retargeting lists to capture previous engagers. This approach balanced efficiency with reach, letting Meta learn faster and find people most likely to convert. We avoided over-segmentation, which meant stable CPMs and steady growth.
Instant form tuned for intent
The Solar Status Form was a quiet powerhouse. It asked about property type, location and installation timing—short enough to keep completions high but sharp enough to separate browsers from buyers. This tweak alone lifted sales readiness dramatically.
Embedded content for trust
We integrated a CPL trend chart and a motion clip of a real battery install into the thank-you flow. These mini proof-points kept people engaged post-click and nudged them to complete quotes faster.
CRM routing and speed discipline
Leads were instantly routed to the right rep through the CRM. That speed shaved hours off response times and meant homeowners heard back while interest was hot.
Continuous testing with control
We tested headlines, visuals and form variations—but always within one tightly controlled campaign. That balance gave Meta clear signals and avoided the cost spikes of fragmented learning.
Services
Soudcoh built a system that didn’t just attract attention — it captured it and converted fast.
Meta Ads Campaign Setup
Advanced audience segmentation and Lookalike creation
Conversion-led creative design and ad copywriting
Conversion rate optimisation (CRO) for Meta
Instant form development and optimisation
Embedded video and performance content creation
CRM routing and integration for lead speed
Continuous ad testing and iteration
Weekly data review and reporting framework
Budget optimisation and pacing control
The campaign’s four-week burst delivered powerhouse performance—measurable, scalable and wildly efficient.
qualified leads in 4 weeks
Faster quotes, higher booking rates
Faster lead response via instant CRM routing
Shorter sales cycles with higher appointment rates
unique people reached across Meta
total impressions with consistent CTR
Why This Matters
This campaign flipped Solarman AUS’s funnel from leaky to legendary. With a focused structure, human messaging and a qualification-first approach, SoudCoh turned awareness into dependable pipeline growth. The playbook now runs on repeat—creative clarity drives clicks, fast routing fuels conversations, and homeowner trust powers conversions. As the system scales into new postcodes, the mix of performance and proof ensures Solarman AUS stays ahead in a crowded solar market. Real strategy, real numbers, real impact—exactly how solar should shine.
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